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You have an established Direct Response business, you want to market it and make more money… You Need Direct Action! Optimize, Convert, Grow © Copyright.

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Presentation on theme: "You have an established Direct Response business, you want to market it and make more money… You Need Direct Action! Optimize, Convert, Grow © Copyright."— Presentation transcript:

1 You have an established Direct Response business, you want to market it and make more money… You Need Direct Action! Optimize, Convert, Grow © Copyright Proprietary and Confidential Agency Call Center Increased BOTTOM LINE!

2 What We Do Improve every marketing campaign with higher online and offline conversion rates to increase Media Earned Revenue (MER) and overall Return On Investment (ROI) for our clients and proprietary products/services. By tapping the power of the phone, we help increase marketing campaigns to convert more customers, maximize each order and increase the average order value.

3 Who Are We We have mastered the art of revenue enhancement and cost efficiencies within the Direct Response industry. We not only provide solutions to businesses but help them grow into cash machines! As a full service Direct Marketing Agency, WE drive and fuel ideas, products/services and funnel them through our proprietary work flow to increase THE BOTTOM LINE.

4 Working with industry leaders for the last decade in diverse market sectors, we have gained the experience and versatility to craft a customized plan for each of our clients and proprietary products/services. By funneling these products and services through our work flow the results are proven throughout a wide range of marketplaces within the Direct Response industry. Whatever the message, whatever the medium, Direct Action approaches each challenge as one team, built with the talent, ingenuity, and dedication necessary to drive measurable results. We are a team built on unique talents with an enormous passion for success. Management Team

5 Jake Bush Chief Executive Officer Bargain Network Inc Vertrue Inc Pinnacle Information Systems James Brown Chief Technology Officer Bargain Network Inc Make It Work Lanspeed David Klein Director, Call Center Operations Bargain Network Inc Vertrue Inc. ABA, Inc. Valerie Verkouteren Chief Communications Officer Bargain Network Inc Vertrue Inc. James Coles Director, Creative & Web Operations Webquest Inc. Pinnacle Information Systems We have experience driving and managing millions of phone calls with the highest sales conversions with the lowest Costs Per Call and the highest Media Earned Revenue. By integrating our experience in premier marketing, technology, and direct sales strategies, our success is seen within the power of communicating with the consumer through call center solutions. We specifically tailor each campaign to our clients and proprietary products/services needs, helping transform the campaign through innovative direct marketing and optimizing the return on investment to provide growth, profit and sustainability.

6 Direct Action Company Profile  California LLC Founded in 2008  Headquartered in Santa Barbara, CA home of our 150 seat call center  Servicing clients and proprietary products/services in the direct response Industry, including markets in Health/Fitness, Credit Management, Financial Services, Education and Gaming.

7 Problem The Direct Response industry is built on the premise of conversion rates, constantly dictating the success of each marketing campaign. While conversions are a simple mathematical equation, the throughput of specific channels is the determining factor to success. Our clients and product/service competitors struggle with the following key areas in order to optimize, convert and grow their respective campaigns. o Lacking Brand Management and Affiliate Management to successfully grow and optimize online marketing campaigns. o Continue to pay high costs for offline marketing channels and struggle to meet conversions rates within each of these channels to exponentially grow campaigns. o Do not have the ability to handle high volume call center capacity, reach clients through inbound/outbound blended campaigns or obtain high customer retention rates in order to increase the average order value (AOV). o Are unable to track and manage campaigns with detailed reporting and transparent analysis to counteract real time sales and marketing adjustments as well as visibility to combat charge-backs and affiliate fraud.

8 Media Affiliate Management Brand Management Broadcast/Radio Media Buying Print/Outdoor Media Buying Online CPA/SEM/PPC Campaigns Conversion Optimization Sales High Volume Capacity/Overflow Increased Conversions Upsell Relationships Inbound/Outbound Blended Environment World Class Customer Support Customer Retention Technology Product Development Transparent Media Tracking Detailed Reporting and Statistics Chargeback/Fraud Management VOIP Technology White Labeling Service Solutions Our services are compiled into one complete solution, managed on one platform and throughout our proprietary work flow to ensure the highest conversion rates and ultimately the biggest Return On Investment (ROI). Each client or proprietary product/service will benefit from the following solutions.

9 Clients & In-House Products Proprietary Products & Services Client Products & Services

10 New Revenue Sources Improve MER Increase ROI Increase Conversion Increased Retention Performance Call Center Increased Marketing Exposure Improve Customer Satisfaction Reduce Charge backs/Eliminate Fraud It is our process, infrastructure and funnel of solutions driving Into our call center that fuels our results regardless of the client, product or service. Proprietary Products & Services Client Products & Services

11 Expanding Opportunity Print Radio TV Mobile Display Search Blog Products & Services Media Exposure = + Website Visits Greater Customer Contact Leads, Sales Call Center = More Sales, Higher Return Increased BOTTOM LINE! More Sales, Higher Return Increased BOTTOM LINE! We monetize and capitalize on every opportunity within our funnel of services by driving everything into our state of the art call center and seamless work-flow to increase lead, sale and media return conversions. Phone Calls + + Have Want Need Get

12 Sales Model/Call Center Call (800)# Inbound/Outbound Blended Calls Leads Sales Online Advertisement Direct Response Results Order Validation Order Recovery/ New Inquiry Inbound/Outbound Blended Additional Revenue New Sales More Sales Welcome/ Confirm Additional Revenue Upsells Increase Cust Engagement More Calls Converted Leads More Sales Increased Results Definitions- Order Validation- Inbound and outbound calls from already purchased customers. Order Recovery/New Inquiry– Inbound and outbound calls from non-orders or unique inquiries

13 Technological Platform One Location! Marketing (Building/Growing/Managing)Call Center (Growth/Optimization) Support (Integration/Consulting) Product Fulfillment / User Interface Landing page and website development. Conversion optimization tools Transparent Media Tracking Multi-campaign visibility and targeted isolation Chargeback / Fraud Management Blended Inbound/Outbound Campaigns Detailed Tracking and Reporting across media and sales channels. Real time statistics and management efficiency tools. Custom Reporting Management System Packaged Solutions (plug and play) Seamless integration On demand consulting Customization Maximize User Experience and retention through available incentives Reduce refund costs Detailed usage tracking and reporting Targeted Social Communities

14 Call Toll Free Today (800) Open New Checking Account & Get Free Retirement Report. Business Model Website Visits Print/Outdoor Readers Radio Listeners TV Viewers One Location Customized CRM Inbound Outbound Sold Client Product/Service In-House Product/Service Marketing Sales Technology Start Build &Grow Exit 3 Years Cash Out Licensing/Consulting Fees

15 Incubation Platform Client Properties Build/Grow/Optimize Market Sell Streamline Expand/Acquire/Exit Dedicate ResourcesPositionCash Out/Consult/Service Service PartnerInvest Clients are thoroughly researched and tested starting at the service level. Decision to partner with client Is determined by growth potential and overall product value. Investment for equity share is made in companies that show compelling exit strategy and is deemed suitable for expansive growth and quick exit. Properties are brought to market through direct response online and offline media channels. Media volume is channeled into blended inbound/outbound call center to sell, cross-sale and upsell products and services. Process is managed and optimized through DA’s streamlined technologies providing visibility across all marketing and sales channels. Properties are sustainably grown within the “benchmark” incubation stage until they are determined ready for expansion, in need of dedicated resources outside of benchmark capacity. Property is then positioned for one of three goals. One- Property is acquired by competitor. Two- Property is taken under control by majority owned entity with continued operation on licensed DA technologies. Three- Property is absorbed by DA for continued growth, branched as subsidiary and re-positioned for acquisition.

16 Proprietary Properties Sister Companies Build/Grow/Optimize Affiliate / Freelance Network Direct Response Specific Sales Platform Platform Wide Tracking Systems & Customization Expand/Acquire/Exit Dedicate ResourcesPositionCash Out R & D Acquisition Strategy Market opportunities are thoroughly researched, developed and designed for expansive growth with milestones leading up to quick exit strategy. Properties are brought to market. Media is channeled into blended inbound/outbound call center for optimization and un matched margins for selected competitors. Process is managed and customized through streamlined technologies providing visibility across all marketing and sales channels. Properties are sustainably grown within the “benchmark” incubation stage until they are determined ready for expansion, in need of dedicated resources outside of benchmark capacity. Property is then positioned for one of two goals. One- Property is acquired by competitor. Two- Property is positioned for expansion to be branched away from incubation platform as stand alone entity with separate and dedicated resources, ultimately re-positioned for acquisition at a later date.

17 Market Opportunity The Have Is There The Need Is There The Answer Is Here!

18 At Direct Action, our approach is made up of equal parts strategy, creativity, insight, passion and hard work. We strive to not only meet our clients’ goals but to surpass them, maximizing their ROI and increasing their brand equity. Throughout our in-house products we continually practice and preach these same guidelines. Our process is simple and has come from a long history of experience. We listen to our clients and customers, assess their needs, and draw strategic insight from market research. We develop relevant, compelling creative and media plans across all channels, pairing the results seamlessly with telecommunications to enhance revenue. The end result is a proprietary work flow and full service Direct Marketing company built to build and enhance THE BOTTOM LINE! How We Do It

19 o Deliver high-value products and services o Over deliver promises and exceed expectations o Contribute positivity to the culture o Maintain ethics and integrity in every interaction o Build meaningful relationships through open communication. o Test everything. The most expensive test is the one you didn’t do. o It costs more to acquire a new customer than to save an existing one. So treat your customers well. o Impeccable values and an unwavering determination to succeed are the cornerstones of our success. Core Values

20 Our objective is to build multiple client businesses and proprietary entities under the DA umbrella, designed for acquisition by large firms within 3-5 years. Additionally, we plan to grow and establish DA as a leader in the Direct Marketing Space and position an IPO within the first 8-10 years. Exit Strategy

21 Contact Us Direct Action LLC Contact: Jake Bush Phone: ext. 102 Web Site:


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