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PERFORMANCE IN DECEMBER 2011 - MCE : STORAGE AND ACCESSORIES.

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Presentation on theme: "PERFORMANCE IN DECEMBER 2011 - MCE : STORAGE AND ACCESSORIES."— Presentation transcript:

1 PERFORMANCE IN DECEMBER MCE : STORAGE AND ACCESSORIES

2 105 m m MCE team registered sales MB with -1.7% in Dec 11 and 1,067 MB 11 with 1.5% growth in Year 11 MCE Sales by Brand Total Sales

3 365,389 units 365,389 units 377,525 units 377,525 units …And achieved volume 377,525 units in Dec 11 and 4.08 million units in Year 11 with 3.3% and 11.6% growth respectively Sales by Brand (units) Total Sales (units) MCE

4 In Y 2011, MCE contributed 73:27 in BKK and UPC with -4.9% and 23.3% growth. In BKK, though Retail is a major channel contributed 35% share but it showed a negative -15.1% growth. Modern Trade continued to become a strong channel with 11.5% growth. Whilst UPC, only Central area showed a negative -20.9% growth

5 Dec % 164.2% 134.4% Y % 208.2% 128.5% 71.3% 71.8% 81.6% 86.7% 157.6% 46.9% 123.8% 90% 125.3% 80.1% 47.2% 89.2% 34.4% 38.5% MCE generated sales MB in Dec11 and 1,067 MB in Y 11 to achieve target at 137.3% and 93% respectively.

6 … And achieved GP 8.2 MB in Dec 11 and 67 MB in Y 11 to hit target at 176.7% and 88.3% respectively Dec % 132.5% 170.1% 228% 120.8% 36.5% 92.5% 192.1% 76% 112.7% 85.8% 104.5% 82.2% 22% 80.1% 66.3% 64.6% Y % 61.9% 132.7%

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8 Sales contribution by CS Code : Q VS 2011 In Y 2011, Though KINGS remained a brand leadership in MCE portfolio, but it showed a negative -17.8% growth. Whilst CANON and SANDISK continued to show strong performance with a double digit growth

9 Sales contribution by CS Code : Q VS 2011 In Y 11, There was a positive growth in almost brands, except PS, MS and QC showed a negative growth.

10 In Y 11,Top 20 customers exhibited sales 496 MB or contributed 46.5% of MCE portfolio but with a negative -3.5 % growth

11 PERFORMANCE IN DECEMBER MCE : PAPER

12 14.9 m 17 m Paper registered sales 17 MB in Dec 11 and 229 MB in Y 11 with 13.9% and 10.3% growth respectively PAPER Sales by Brand Total Sales

13 95,122 units 95,122 units 104,129 units 104,129 units.. And gained volume 104,129 units in Dec 11 and 1,500 million units in Y 11 with 9.5% and 12.2% growth PAPER Sales by Brand (units) Total Sales (units)

14 In overall, Paper contributed 63:37 in BKK and UPC. In BKK, CONSBL still remained a major channel contributed 45% share and showed 3.7% growth. Whilst UPC, showed a positive growth in overall channel

15 Paper generated sales 17 MB in Dec 11 and 229 MB in Y 11 to achieve target at 109.4% and 97.6% respectively. Dec % 227% 15.5% 106.3% 92.1% 125.5% 32.2% 110.3% Y 2011

16 Paper achieved GP 0.87 MB in Dec 11 and 13.2 MB in Y 11 to hit above target at 172% and 173% respectively Dec % 117.5% 120.3% 130.3% Y % 130.2% 99.4% 128%

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18 Sales contribution by CS Code : Q VS 2011 In Y 11, TKS contributed 44% share with a negative -2.9% growth, whilst IDEA displayed 19.5% growth

19 Year 2011, Top 20 customers generated sales 112 MB or contributed 48.8% of paper portfolio with a positive 28.3 % growth


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