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Design Ethics and Social Responsibility Good design is ethical, purposeful, pragmatic and elegant. - Goodwin.

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Presentation on theme: "Design Ethics and Social Responsibility Good design is ethical, purposeful, pragmatic and elegant. - Goodwin."— Presentation transcript:

1 Design Ethics and Social Responsibility Good design is ethical, purposeful, pragmatic and elegant. - Goodwin

2 Table of Contents Professional Behavior Technical Expertise Moral Values

3 AIGA the professional association for design Standards of Professional Practice –http://www.aiga.org/content.cfm/standards- professional-practicehttp://www.aiga.org/content.cfm/standards- professional-practice –“A professional designer adheres to principles of integrity that demonstrate respect for the profession, for colleagues, for clients, for audiences or consumers, and for society as a whole.” Professional Behavior

4 National Society of Professional Engineers Code of Ethics –“Engineering is an important and learned profession. As members of this profession, engineers are expected to exhibit the highest standards of honesty and integrity. Engineering has a direct and vital impact on the quality of life for all people. Accordingly, the services provided by engineers require honesty, impartiality, fairness, and equity, and must be dedicated to the protection of the public health, safety, and welfare... ” –http://www.nspe.org/Ethics/CodeofEthics/inde x.htmlhttp://www.nspe.org/Ethics/CodeofEthics/inde x.html

5 Professional Behavior Industrial Designers Society of America Code of Ethics –“We are responsible to the public for their safety, and their economic and general well- being is our foremost professional concern.” –

6 Professional Behavior Ethical Behavior Defined Show respect for peers in fair competition Avoid conflicts of interest Avoid deceptive acts Act as a faithful agent for all clients Provide work of the highest quality

7 Technical Expertise Provide services only in areas of competence Address legal obligations and other responsibilities EXAMPLES – Consumer Product Safety Act – Restrictions on design and content of products – Universal design – Special labeling requirements – Product stewardship

8 Moral Values Right and good Positive impact on people and society Ethical concerns –Sustainability Reduce waste Preserve natural resources Reuse and recycle Increase energy efficiency Reduce toxic substance use –Consumerism –Economic imbalance

9 Consequences of Unethical Behavior People are harmed The environment is adversely affected Loss of professional credentials Bad reputation Liability – defective design –More dangerous than a typical consumer would expect –Reasonable seller would not place item on the market –Risks outweigh benefits

10 Images Sources Microsoft, Inc. (n.d.). Clip art. Retrieved from

11 References US Consumer Product Safety Commission. Consumer Product Safety Act of Encyclopedia of Business and Finance. Retrieved at product-safety-act. product-safety-act Shiff Hardin LLP. Product design and content restrictions. Retrieved at maries.pdf. maries.pdf


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