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Odense March 10th, 2015 Market Management Anthropology The Master degree ‘Plan B’ Søren Askegaard, Ph. d. Head of studies Department of Marketing and Management,

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Presentation on theme: "Odense March 10th, 2015 Market Management Anthropology The Master degree ‘Plan B’ Søren Askegaard, Ph. d. Head of studies Department of Marketing and Management,"— Presentation transcript:

1 Odense March 10th, 2015 Market Management Anthropology The Master degree ‘Plan B’ Søren Askegaard, Ph. d. Head of studies Department of Marketing and Management, SDU 1

2 First and foremost… It is a plan B ! The work towards pre-qualification of an independent Master degree for the BSc MMA program continues ”Universities remain, but Ministers wane…” – Quote: Henrik Dam, vice-chancellor, SDU Tomorrow: first meeting with a political contact However, not all is bad… – From a pragmatic perspective, cand.merc is ”easier to sel” than a cand.soc. – The proposed model is actually quite good (if you ask me…) 2 Consumption studiesJeppe Trolle Linnet

3 Plan B Good enough to be acceptable Sufficiently cumbersome to sustain the drive towards a better solution Subject to legal and administrative restrictions – Not ”possible” to make a distinct profile The question of prerequisites – 5 ECTS microeconomics – 5 ECTS finance – August upgrading course(s) 3 Consumption studiesJeppe Trolle Linnet

4 Cand.soc. Market Management Anthropology 4 4th semesterMaster’s thesis 30 ECTS 3rd semesterCompulsory field work 30 ECTS 2nd semesterElective course 10 ECTS Market-based product and service design 10 ECTS Advanced market anthropology 10 ECTS 1st semesterEconomic transformations 10 ECTS Markets, technology and society 10 ECTS Advanced anthropology of business 10 ECTS

5 Cand.merc. marketing, globalization and culture 5 4th semesterMaster’s thesis 30 ECTS 3rd semesterElective courses, study abroad or field work Max. 30 ECTS 2nd semesterGlobalization Processes 10 ECTS Consumption Studies 10 ECTS Market and Communication Ethnography 10 ECTS 1st semesterMarketing Theory 10 ECTS Marketing Across Cultures 10 ECTS Doing Business in Emerging Markets 10 ECTS

6 Cand.merc. marketing, globalization and culture, MMA profile 6 4th semesterMaster’s thesis 30 ECTS 3rd semesterElective courses, study abroad or field work Max. 30 ECTS 2nd semesterMarket-based product and service design 10 ECTS Advanced market anthropology 10 ECTS Advanced anthropology of business 10 ECTS 1st semesterMarketing Theory 10 ECTS Marketing Across Cultures 10 ECTS Doing Business in Emerging Markets 10 ECTS

7 Cand.merc. marketing, globalization and culture, MMA profile 7 4th semesterMaster’s thesis 30 ECTS 3rd semesterElective courses, study abroad or field work Max. 30 ECTS 2nd semesterMarket-based product and service design 10 ECTS Advanced market anthropology 10 ECTS Advanced anthropology of business 10 ECTS 1st semesterMarketing Theory 10 ECTS Marketing Across Cultures 10 ECTS Doing Business in Emerging Markets 10 ECTS

8 Questions?? An estimate of interest? 8 Consumption studies Jeppe Trolle Linnet


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