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Avi Bagla Billy Gallagher Shailesh Tainwala. To Speak or Not To Speak.

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Presentation on theme: "Avi Bagla Billy Gallagher Shailesh Tainwala. To Speak or Not To Speak."— Presentation transcript:

1 Avi Bagla Billy Gallagher Shailesh Tainwala

2 To Speak or Not To Speak

3 Current System Comments Summary – CardCounter – made one critique of the article and one of the protest MD – Insults Stanford students, author, Gates Foundation, Economic department of Stanford (ridiculous, unintelligent, idiotic, delusional…) ▫ Gabe – Logical argument with personal insult embedded in it  MD – Blocks and returns the insult, goes on to speak about BDS, Apartheid.  Gabe – Defends his credibility, question’s MD’s sanity. Is baffled by MD’s view on Apartheid ▫ MD – Segregation, South Africa, misogyny. Closes with some comments on Gabe’s ineptitude End of Thread Comments 1,128 words 8 minutes reading time

4 1st Product Test

5 Results – Very High Engagement 119 unique page views Engagement – 79% (94) clicked on at least one vote 1 new high-quality question generated Average time on page – 1:12 Device – ▫55% Desktop ▫44% Mobile ▫1% Tablet

6 Burning Needs Online News readers ▫Share their opinions ▫Learn from peers ▫Influence decision-makers Publishers ▫Increase engagement ▫Learn about their readers Businesses ▫Gauge reactions (aka – sentiment measurement)

7 Secret Sauce - Marriage of Ideas Commenting systems completely re-imagined to put the User Experience first and foremost + Partnership strategy leveraging the current fragmented marketplace + Data for companies and government bodies to make better decisions

8 Solution Extremely usable yet flexible UI - What do you think of the new Twitter homepage? Hate It!Love It! How should the government spend its surplus budge? TransportationEnvironment Education

9 Solution (cont) Capture structured content – Enter Why _ Students need to uphold the institution’s values The graduating students are affected by choice of speaker Students need to uphold the institution’s values G4S has not been _ G4S hasn’t been convicted for any of the accusations … … … … … … Similar Answer found – G4S hasn’t been convicted for any of the accusations Existing Features –

10 Solution (cont) A feature rich web+mobile ‘Home’ application – With elements that online publishers can embed into their sites –

11 Business Model Potential monetization strategies – ▫Monetize the users (advertising) ▫Monetize the publishers (subscription fee) ▫Monetize the data (market research)

12 Marketing Marketing – Build user base from news sites instead of spending effort on organic user acquisition Build viral features into the product

13 Competition Topic-centric Descriptive words used to calculate sentiment Complexity >>> Usability Topic-centric Descriptive words used to calculate sentiment Complexity >>> Usability “Hot-or-Not for stuff” Polling service for the general public Completely anonymous News-centric Directly calculating sentiment Usability >>>>Complexity

14 Team Technical Chops Management Economics Design Journalism Product Avi Bagla Billy Gallagher Shailesh Tainwala Symbolic Systems major Managing Stanford Daily Techcrunch Co-Student Body Stanford Grad Student in Management Science and Engineering Two years work exp as PM (Microsoft) + Software Eng. (Informatica)

15 Key Metrics Our defining metrics – User base ▫Number of users ▫K-Factor (viral growth) Engagement ▫Frequency of visits to home application ▫Time spent on application ▫Number of data points entered

16 Timeline 1 Build MVP and alpha user-base [COMPLETED] 2 Iterate on MVP [6 months] 3 Test partnership to iterate on plugin [3 months] 4 Partner with high traffic news sites [3 months] 5 Monetize

17 Why invest in us Successfully identified a significant problem space We will persist until we’ve perfected our solution Relentless focus on usability and solving users’ needs Tremendous upside – ▫People consuming news online – 500M (Jan 2013) ▫ARPU: Google - $45; Facebook - $7.24; Twitter - $3.55 With the fast growth in online news consumption, we see this as at least a $150M opportunity by 2020

18

19 Appendix – 1 The Ask: $ 75,000 to sustain us while we run experiments and build our product

20 Appendix – 2 Milestones for current phase – Daily return rate of at least 50% of users Engagement of at least 5 mins per (first daily) visit High success rate of marketing campaigns Signs of organic growth through word-of-mouth or viral features Positive feedback and high levels of interest from our users

21 Appendix - 3 Should students have petitioned against the foundation's investment? ▫Yes 57 (69.5%) ▫No 25 (30.5%) Does the foundation's investment in G4S affect the commencement ceremony? ▫Yes 16 (23.2%) ▫No 53 (76.8%) Should the Gates fully divest from G4S? ▫Yes 4 (36.4%) ▫No 7 (63.6%)

22 Appendix 4 – Solution (cont) Social and data exploration features– FILTERS CIRCLESFRIENDSALLINFLUENCERS Tech Circle Liberals Football Pundits AGE GENDER LOCATIONEDUCATION 18 – 36 <18 >36


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