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GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, Developing translation.

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Presentation on theme: "GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, Developing translation."— Presentation transcript:

1 GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl, www.getit.pl Developing translation markets POLAND

2 GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl, www.getit.pl INTRODUCTION WHO WE ARE WHAT THE POLISH MARKET IS

3 GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl, www.getit.pl GET IT - WHO WE ARE a translation market leader – one of the three largest companies in Poland, present in the market since 1995 the first Polish translation company to obtain the ISO 9002 certificate (in 2001) several thousand corporate clients from all over the world major clients from public administration 650 translators and interpreters major area of expertise: specialist translation, large projects coordinated within short deadlines advanced technologies, both to manage and assist the translation management process

4 GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl, www.getit.pl WHAT THE MARKET IS 40 million people GDP – USD 214 billion in 2004, GDP per capita – USD 6,340 in 2004 economic growth – on average 4.4% a year in the last 10 years inflation rate – 3.5% in 2004, 15% in 1997, 500% in 1989 US dollar exchange rate – 3.184 euro exchange rate – 3.954

5 GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl, www.getit.pl MAIN FACTORS AFFECTING THE TRANSLATION MARKET, ITS HISTORY SINCE 1989, ITS DEVELOPMENT AND PROSPECTS

6 GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl, www.getit.pl MACROECONOMICS foreign investment influx of foreign capital growing foreign trade balance Polish companies investing and selling their products abroad further privatisation and restructuring of the Polish economy possible slower pace of the economic growth and Poland’s losing large foreign investments to its neighbours (the Czech Republic, Slovakia)

7 GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl, www.getit.pl CHANGES IN THE OPERATION OF THE POLISH PUBLIC SECTOR implementation of new technologies and equipment co-financed from international resources (World Bank, EBRD, NATO) implementation of integrated IT systems

8 GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl, www.getit.pl EUROPEAN INTEGRATION adapting documentation to EU requirements entering new markets structural and pre-accession funds

9 GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl, www.getit.pl BUSINESS ENVIRONMENT CONDITIONS a tendency to outsource services a growing awareness that certain jobs are best done by professionals constantly higher requirements regarding the quality of translations a continuously increasing number of people who speak or at least understand foreign languages → decreasing demand for interpretation and for the so- called “general translations” a growing tendency to use agencies rather than individual translators.

10 GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl, www.getit.pl WHO BUYS TRANSLATIONS PRIVATE SECTOR PUBLIC SECTOR EU BODIES

11 GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl, www.getit.pl PRIVATE SECTOR manufacturing: automotive industry, food processing, chemicals, pharmaceutical products financial sector law firms trade companies construction

12 GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl, www.getit.pl PUBLIC SECTOR ministries (Ministry of the Economy, Ministry of Finance) universities (Warsaw University, the National School of Public Administration) government agencies (Polish Agency for Enterprise Development)

13 GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl, www.getit.pl EU BODIES Directorate General for Translation European Parliament European Commission Translation Centre for the Bodies of the European Union

14 GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl, www.getit.pl WORKING FOR THE PRIVATE SECTOR WHAT KIND OF TEXTS WHAT LANGUAGES WHEN DO BUSINESSES TURN TO AGENCIES WHAT THEY EXPECT

15 GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl, www.getit.pl WHAT KIND OF TEXTS legal texts technical documentation all types of certified texts (sworn translations) financial texts registration/incorporation documents

16 GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl, www.getit.pl WHAT LANGUAGES English French German Russian as well as: Italian, Spanish, and the new EU languages, particularly Latvian, Lithuanian and Estonian

17 GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl, www.getit.pl WHEN DO BUSINESSES TURN TO AGENCIES (rather than to freelancers or their own staff) when they want to have large amounts of texts translated over a short period when the SLT/TLT are non-typical in cases of highly specialist texts

18 GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl, www.getit.pl WHAT THEY EXPECT (not necessarily in that order) professional terminology guaranteed by an industry specialist on-time delivery short time-scales reasonable prices confidentiality quality

19 GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl, www.getit.pl WORKING FOR THE PUBLIC SECTOR WHAT KIND OF TEXTS WHAT LANGUAGES WHEN DO PUBLIC SECTOR ENTITIES TURN TO AGENCIES WHAT THEY EXPECT

20 GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl, www.getit.pl WHAT KIND OF TEXTS a wide variety of documents relating to European integration, i.e. acquis communautaire, new legislation, projects co- financed by international entities

21 GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl, www.getit.pl WHAT LANGUAGES English French German Russian

22 GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl, www.getit.pl WHEN DO PUBLIC SECTOR ENTITIES TURN TO AGENCIES (rather than to freelancers or their own staff) when their in-house personnel do not have the necessary knowledge/time to handle the job themselves when required to do so under the law (the Polish Law on Public Procurement)

23 GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl, www.getit.pl WHAT THEY EXPECT low prices first and foremost quality, preferably

24 GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl, www.getit.pl PERSPECTIVES

25 GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl, www.getit.pl stable, but continuously developing market continuously various client profiles some industry standards, presently almost non- existent a growing range of services offered along with translations (desktop publishing, editing, copywriting, graphics, printing) changing profile of texts – websites, marketing and advertising materials new languages – increasing demand for the new EU languages, as a result of integration.

26 GET IT Sp. z o.o., ul. B. Schulza 14, 01-682 Warszawa, T: (+48 22) 327 65 65, F: (+48 22) 327 65 75, getit@getit.pl, www.getit.pl THANK YOU


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