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Case Study – Gamification in Referral Sourcing Puneet Kumra, Capgemini.

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Presentation on theme: "Case Study – Gamification in Referral Sourcing Puneet Kumra, Capgemini."— Presentation transcript:

1 Case Study – Gamification in Referral Sourcing Puneet Kumra, Capgemini

2 Our Aim Transparency - Build faith in the employee referral program Create a buzz in the system and kill the monotony of ER program Better Employee Engagement Increase in ER Program Awareness Cost Effectiveness – Referral cost of hiring is much lower as compared to vendor channel Better offer to Joinee conversion Increased utilization of referral channel

3 Gamification GAMIFICATION: -On the lines of major football and cricket leagues -Referring competition between Individuals/Teams basis a point based system -This was 3 month pilot program in Capgemini’s Financial Services Business Unit GROWTH ENABLER: -Sharing of fulfillment responsibility with employees -A sense of healthy competition between individuals lead to an increased motivation to participate in such program -Rewards over and above the entitled referral bonus

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5 Framework

6 Events and Promotions

7 Dashboard

8 Inward Gamification All the referrals coming in would have been of no use if the recruiters and sourcers were not processing them fast There were schemes launched within recruitment & sourcing teams at – Weekly / Monthly / League Level Top Sourcers Top Recruiters Sourcing Leads Recruiting Leads

9 Improvement CategoryRPL 1.0 RPL 2.0 (vs. RPL 1.0) RPL 2.0 (vs. Pre RPL) Total Referrals145%130%460% Avg. Referrals Per Day146%128%465% Offers117%298%767% Joinees161%138%524% Employee Participation81%48%169% Referral Usage67%40%133%

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