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I SSUES and D ESIGN features in Desktop Publishing Making a document Stand out! Ms. Scales.

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Presentation on theme: "I SSUES and D ESIGN features in Desktop Publishing Making a document Stand out! Ms. Scales."— Presentation transcript:

1 I SSUES and D ESIGN features in Desktop Publishing Making a document Stand out! Ms. Scales

2 I SSUES THAT EFFECT Desktop Publishing T HINGS YOU MUST CONSIDER

3 U P-FRONT DECISIONS When Creating a Document The size of the Paper Length Number of pages Finishing Effects: Folding and direction Collating Binding

4 Y OUR DOCUMENT’S Audience The number of documents that come under an individual’s noise is astronomical. Therefore, you must overcome an individual’s resistance to look at a document. To overcome their resistance, you must design for the audience that document is intended for. This requires that you create an Audience Profile.

5 An A UDIENCE PROFILE Should consist of the following: General description Predominantly male or female Age Living environment Income level Education level Skill and knowledge level

6 An A UDIENCE PROFILE Should consist of the following: How they are like you How they are different from you Attitude toward your service or product Background Values Tastes How leisure time is spent

7 An A UDIENCE PROFILE Should consist of the following: What they read Their uniqueness When most likely to get their attention Where most likely to get attention

8 I DEAS THAT CAN MAKE YOUR Piece More Interesting Allow time to get your message (break into parts). Use authority (quotes or reference to well known people). Make your piece easy to remember Keep your message positive. Keep your message coming (repeat the message in more than one way). Offer an award or a certificate.

9 I DEAS THAT CAN MAKE YOUR Piece More Interesting Make your piece useful. Make your piece easy to use. Make your piece lighthearted. Tell people what and how. Break information up. Say it in different ways.

10 D ESIGN ISSUES And your document Making your document look professional and Making it do the job you intended.

11 I MAGE S ELECTION Art Work Avoid Weak Images. Use one styles of art. Place elements carefully. Use appropriate Illustrations. Choose positive images. Give yourself time. Collect ideas.

12 I MAGE S ELECTION Graphic Devices Initial Caps (stick-up and drop) Letters as decorative elements Enlarged Numbers Typographic characters (ding bats) Typographical ornaments (decorative spots, corners, dashes, flourishes etc. Geometric and Free-form shapes

13 I MAGE S ELECTION Photographs Start with the strongest photo you have Crop photos to increase interest  Come in close on individuals  Remove distractions  Group photos for effect  Face photos inward

14 O THER GRAPHIC ELEMENTS Graphic Devices Strips, checks, and polka dots Lines or Rules Borders Symbols Logos Screened Boxes and alternatives Maps, graphs and charts Illustration (original)

15 L AYOUT CONCEPTS Grids All units touch the grid Creates organization on the pages Gives a consistent look by establishing a set of rules underlying the layout Illustration have someplace to “hang” and look integrated

16 L AYOUT CONCEPTS White Space Adds counter balance to a design Adds spaciousness and makes the document easier to read Frames the page contents Adds breathing space Adds grace and sophistication Can add drama to an element on the page

17 L AYOUT CONCEPTS Margins Correctly designed margins contribute to the overall attractiveness of piece Adds reading comfort Best combinations:  Same Top, Right and Left side, but larger bottom  Smaller Top, Slightly larger Right and Left side, Largest on bottom  Equal Right, Left and Bottom, but smaller Top.

18 L AYOUT CONCEPTS Columns Choose widths that make reading comfortable. As the columns get wider the type should get larger and the more space between lines of type.

19 R EADABILITY Issues Individuals read the shape of a word as much as the letters. Body text in all Caps and in a San Serif (San Serif) font is harder to read. A Serif Mixed Case text is best for body text. Handgloves HANDGLOVES

20 T YPOGRAHY Concepts Type used in a computer is based on the days of LEAD TYPE. Terms related to old typesetting days are still used since we have moved to the computer. The meanings of some of these terms have changed with the computer. Many techniques taught in schools were based on typewriters and are not appropriate to desktop publishing.

21 T YPE STYLES Type is divided into distinct styles.

22 T YPE SIZE:Height, Height, Height WEIGHT: Helvetica Helvetica WIDTH:

23 M EASUREMENTS in Desktop Publishing Type height is measured in POINTS. Line lengths are measured in PICAS and POINTS. There are 6 PICAS in 1 Inch. There are 12 POINTS in 1 Pica. There are 72 POINTS in 1 Inch.

24 M EASUREMENTS in Desktop Publishing Type in most computer programs defaults to 12 point height. Twelve-point fonts are easier to read on a screen, but are not always the best font size for body text. Type height was based on the height of the lead piece that a type face was on. Therefore, real heights of older types may vary.

25 M EASUREMENTS in Desktop Publishing Line lengths are usually measured as a combination of points and picas.  Examples: 12p3 means that the line is 12 picas and 3 points in length. 16p2 means that the line is 16 picas and 2 points in length. 8p1 means that the line is 8 picas and 1 point in length.

26 L EADING or Line Spacing The vertical space between line of type. Measured in points. Based on adding lead between metal type. Leading Terms: This type is Set Minus This type is Set Solid This type is Set Open

27 L EADING or Line Spacing Leading is identified with a set of numbers. 12/14, which is stated as 12 on 14, indicates that the type is 12 points high floating in 14 points of space. 22/28 is type that is 22 points tall in 28 points of space. The default leading is about 120% of a types height.

28 A NATOMY of Type

29 T YPE HAS Color Different weights and fonts create different color effects in a document. Text blocks must be considered when designing a page.

30 T HE COLOR OF TEXT Examples This paragraph is in a text that demonstrates the color of text. The weight of text changes the weight of the paragraph as part of the design of a document.

31 T EXT HAS Personality When choosing fonts for a document, you must consider it message and audience. The font choice helps carry the message. Examples: I AM LIGHT AS SUNSHINE ON A SPRING DAY. I AM DARK AS A MOONLESS NIGHT. I A M S OPHISTICATED A ND E XECUTIVE O FFICE. I am precise and technical. I am dressy or casual like a handwritten letter. I am funky, unique, and fun.


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