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Strategic Uses of Information Technology Chapter 3 Information Systems Management In Practice 6E McNurlin & Sprague
2 Introduction Strategic uses of IT means “having a significant, long-term impact on a firm’s growth rate, industry, and revenue.” Whither the Internet Revolution?
4 Episode Two: Profitability Strikes Back CASE EXAMPLE: Grainger
5 WORKING INWARD: Business to Employee
6 Managing an Intranet CASE EXAMPLE: BearingPoint
7 Fostering a Sense of Belonging CASE EXAMPLE: Wire Nova Scotia WORKING INWARD: Business to Employee
8 WORKING OUTWARD: Business to Customer
10 WORKING OUTWARD: Business to Customer Being an Online Customer CASE EXAMPLE: A Day in the Life of an E-lancer
11 WORKING OUTWARD: Business to Business Working with Co-suppliers CASE EXAMPLE: General Mills and Land O’ Lakes
12 WORKING OUTWARD: Business to Business
13 WORKING OUTWARD: Business to Business CASE EXAMPLE: Sara Lee Bakery Group
14 WORKING OUTWARD: Business to Business Becoming a Customer-Centric Value Chain CASE EXAMPLE: Dell Computer
15 WORKING OUTWARD: Business to Business Pros and Cons of Demand-Pull Getting the Back-End Systems in Shape
Strategic Uses of Information Technology Chapter 3 Information Systems Management In Practice 6E McNurlin & Sprague.
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Non technological Innovation?? current understanding of innovation is mainly linked to technical product and process innovation many studies show that.
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