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Strategic Uses of Information Technology Chapter 3 Information Systems Management In Practice 6E McNurlin & Sprague.

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Presentation on theme: "Strategic Uses of Information Technology Chapter 3 Information Systems Management In Practice 6E McNurlin & Sprague."— Presentation transcript:

1 Strategic Uses of Information Technology Chapter 3 Information Systems Management In Practice 6E McNurlin & Sprague

2 2 Introduction  Strategic uses of IT means “having a significant, long-term impact on a firm’s growth rate, industry, and revenue.”  Whither the Internet Revolution?

3 3 Introduction

4 4  Episode Two: Profitability Strikes Back  CASE EXAMPLE: Grainger

5 5 WORKING INWARD: Business to Employee

6 6  Managing an Intranet  CASE EXAMPLE: BearingPoint

7 7  Fostering a Sense of Belonging  CASE EXAMPLE: Wire Nova Scotia WORKING INWARD: Business to Employee

8 8 WORKING OUTWARD: Business to Customer

9 9

10 10 WORKING OUTWARD: Business to Customer  Being an Online Customer  CASE EXAMPLE: A Day in the Life of an E-lancer

11 11 WORKING OUTWARD: Business to Business  Working with Co-suppliers  CASE EXAMPLE: General Mills and Land O’ Lakes

12 12 WORKING OUTWARD: Business to Business

13 13 WORKING OUTWARD: Business to Business  CASE EXAMPLE: Sara Lee Bakery Group

14 14 WORKING OUTWARD: Business to Business  Becoming a Customer-Centric Value Chain  CASE EXAMPLE: Dell Computer

15 15 WORKING OUTWARD: Business to Business  Pros and Cons of Demand-Pull  Getting the Back-End Systems in Shape


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