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Strategic Uses of Information Technology

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Presentation on theme: "Strategic Uses of Information Technology"— Presentation transcript:

1 Strategic Uses of Information Technology
Chapter 3 Information Systems Management In Practice 6E McNurlin & Sprague

2 Whither the Internet Revolution?
Introduction Strategic uses of IT means “having a significant, long-term impact on a firm’s growth rate, industry, and revenue.” Whither the Internet Revolution?

3 Introduction

4 Episode Two: Profitability Strikes Back CASE EXAMPLE: Grainger
Introduction Episode Two: Profitability Strikes Back CASE EXAMPLE: Grainger

5 WORKING INWARD: Business to Employee

6 WORKING INWARD: Business to Employee
Managing an Intranet CASE EXAMPLE: BearingPoint

7 WORKING INWARD: Business to Employee
Fostering a Sense of Belonging CASE EXAMPLE: Wire Nova Scotia

8 WORKING OUTWARD: Business to Customer

9 WORKING OUTWARD: Business to Customer

10 WORKING OUTWARD: Business to Customer
Being an Online Customer CASE EXAMPLE: A Day in the Life of an E-lancer

11 WORKING OUTWARD: Business to Business
Working with Co-suppliers CASE EXAMPLE: General Mills and Land O’ Lakes

12 WORKING OUTWARD: Business to Business

13 WORKING OUTWARD: Business to Business
CASE EXAMPLE: Sara Lee Bakery Group

14 WORKING OUTWARD: Business to Business
Becoming a Customer-Centric Value Chain CASE EXAMPLE: Dell Computer

15 WORKING OUTWARD: Business to Business
Pros and Cons of Demand-Pull Getting the Back-End Systems in Shape


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