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Donald Cooper Pamela Schindler Chapter 12 Business Research Methods DMS 502.

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Presentation on theme: "Donald Cooper Pamela Schindler Chapter 12 Business Research Methods DMS 502."— Presentation transcript:

1 Donald Cooper Pamela Schindler Chapter 12 Business Research Methods DMS 502

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3 Chapter 12 Instruments for Respondent Communication (The Questionaire)

4  Phase 1: Developing the instrument design strategy  Phase 2: Constructing and refining the measurement questions  Phase 3: Drafting and refining the instrument Slide

5 Management-Research Question Hierarchy:  The management problem/question  Research question(s)  Measurement questions Slide

6  What type of data is needed to answer the management question?  What communication approach will be used? Should the questions be structured, unstructured, or some combination? Should the questions be disguised or undisguised? Slide

7  Personal interview  Telephone  Mail  Computer Slide

8 Slide Target Classification Administrative

9  Should this question be asked?  Is the question of proper scope and coverage?  Can the respondent adequately answer this question, as asked?  Will the respondent willingly answer this question, as asked? Slide

10 Filter questions Screen questions Slide

11  Is the question stated in terms of a shared vocabulary?  Does the question contain vocabulary with a single meaning?  Does the question contain unsupported assumptions?  Is the question correctly personalized?  Are adequate alternatives presented within the question? Slide

12  Characteristics of respondents  Nature of the topic(s) being studied  Type of data needed  Your analysis plan Slide

13 Free-response Dichotomous Multiple-choice Checklist Rating Ranking Slide

14  Awaken the respondent's interest Use buffer questions as a guide to request sensitive information Use the funnel approach to move to more specific questions Slide

15 Pretesting is an established practice for discovering errors and useful for training the research team Slide


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