6 Strategic Concerns of Instrument Design SlideWhat type of data is needed to answer the management question?What communication approach will be used?Should the questions be structured, unstructured, or some combination?Should the questions be disguised or undisguised?
7 Ways to Interact with the Respondent SlidePersonal interviewTelephoneMailComputer
8 Types of Measurement Questions? SlideTargetClassificationAdministrative
9 Appropriate Question Content SlideShould this question be asked?Is the question of proper scope and coverage?Can the respondent adequately answer this question, as asked?Will the respondent willingly answer this question, as asked?
10 How to Test a Respondent’s Appropriateness SlideFilter questions Screen questions
11 Question Wording Criteria SlideIs the question stated in terms of a shared vocabulary?Does the question contain vocabulary with a single meaning?Does the question contain unsupported assumptions?Is the question correctly personalized?Are adequate alternatives presented within the question?
12 What Dictates Your Response Strategy? SlideCharacteristics of respondentsNature of the topic(s) being studiedType of data neededYour analysis plan