6Strategic Concerns of Instrument Design SlideWhat type of data is needed to answer the management question?What communication approach will be used?Should the questions be structured, unstructured, or some combination?Should the questions be disguised or undisguised?
7Ways to Interact with the Respondent SlidePersonal interviewTelephoneMailComputer
8Types of Measurement Questions? SlideTargetClassificationAdministrative
9Appropriate Question Content SlideShould this question be asked?Is the question of proper scope and coverage?Can the respondent adequately answer this question, as asked?Will the respondent willingly answer this question, as asked?
10How to Test a Respondent’s Appropriateness SlideFilter questions Screen questions
11Question Wording Criteria SlideIs the question stated in terms of a shared vocabulary?Does the question contain vocabulary with a single meaning?Does the question contain unsupported assumptions?Is the question correctly personalized?Are adequate alternatives presented within the question?
12What Dictates Your Response Strategy? SlideCharacteristics of respondentsNature of the topic(s) being studiedType of data neededYour analysis plan
13Types of Response Questions SlideFree-response Dichotomous Multiple-choice Checklist Rating Ranking
14Guidelines to Refining the Instrument SlideAwaken the respondent's interestUse buffer questions as a guide to request sensitive informationUse the funnel approach to move to more specific questions
15Improving Survey Results SlidePretesting is an established practice for discovering errors and useful for training the research team