Presentation is loading. Please wait.

Presentation is loading. Please wait.

Donald Cooper Pamela Schindler Chapter 12 Business Research Methods DMS 502.

Similar presentations


Presentation on theme: "Donald Cooper Pamela Schindler Chapter 12 Business Research Methods DMS 502."— Presentation transcript:

1 Donald Cooper Pamela Schindler Chapter 12 Business Research Methods DMS 502

2

3 Chapter 12 Instruments for Respondent Communication (The Questionaire)

4  Phase 1: Developing the instrument design strategy  Phase 2: Constructing and refining the measurement questions  Phase 3: Drafting and refining the instrument Slide 12 - 1

5 Management-Research Question Hierarchy:  The management problem/question  Research question(s)  Measurement questions Slide 12 - 2

6  What type of data is needed to answer the management question?  What communication approach will be used? Should the questions be structured, unstructured, or some combination? Should the questions be disguised or undisguised? Slide 12 - 3

7  Personal interview  Telephone  Mail  Computer Slide 12 - 4

8 Slide 12 - 5 Target Classification Administrative

9  Should this question be asked?  Is the question of proper scope and coverage?  Can the respondent adequately answer this question, as asked?  Will the respondent willingly answer this question, as asked? Slide 12 - 6

10 Filter questions Screen questions Slide 12 - 7

11  Is the question stated in terms of a shared vocabulary?  Does the question contain vocabulary with a single meaning?  Does the question contain unsupported assumptions?  Is the question correctly personalized?  Are adequate alternatives presented within the question? Slide 12 - 8

12  Characteristics of respondents  Nature of the topic(s) being studied  Type of data needed  Your analysis plan Slide 12 - 9

13 Free-response Dichotomous Multiple-choice Checklist Rating Ranking Slide 12 - 10

14  Awaken the respondent's interest Use buffer questions as a guide to request sensitive information Use the funnel approach to move to more specific questions Slide 12 - 11

15 Pretesting is an established practice for discovering errors and useful for training the research team Slide 12 - 12


Download ppt "Donald Cooper Pamela Schindler Chapter 12 Business Research Methods DMS 502."

Similar presentations


Ads by Google