#1. Contagion: what flows across ties. germs, money, violence, fashions, happiness, behaviour, emotions, ideas, obesity, information, etc.
Information is directional ( inbound and outbound ties) Reduces number of steps Creates cascade effect
HAPPY PEOPLE TEND TO BE CONNECTED TO ONE ANOTHER HAPPY UNHAPPY INTERMEDIATE THE BETTER CONNECTED ARE ONE’S FRIENDS AND FAMILY, THE MORE LIKELY ONE WILL ATTAIN HAPPINESS IN THE FUTURE (Dr.Christakis, MD,PhD, Harvard University)
The influence of actions ripples through networks 3 degrees (to and from your friends’ friends’ friends) You are affected by people you don’t even know! Photo by Taro Taylor
Stanley Milgram’s sidewalk experiment exploring the importance of reinforcement from multiple people Passersby were influenced in deciding to copy a behavior by the size of the crowd exhibiting it Photo by David Sim
Photo by Dan Coulter It’s a small world after all Stanley Milgram experiment showed that people are all connected by an average of six steps
Photo by johntrainor, Flickr WHO IS CONNECTED TO WHOM
We control how “central” we are within the social network Are you the life of the party? Or the wall flower?
Homophily: the tendency to associate with people who resemble ourselves (“love of being alike”) For example: By power By age By education By social status
Photos by Andyrob and alexik, Flickr If you are connected to the right people, you may have opportunities to get jobs, participate in great projects, or other extra benefits. If you are connected to others you could be influenced to commit crimes or eat unhealthy food. POSITION MATTERS!
Social networks seem to have so much power and influence over us… But remember: Social networks are not just about the influence other have over us, but also about the effect we have on others!
If we are connected to everyone by 6 degrees and influence those up to 3 degrees, then we can reach halfway to the whole world! Photo by Wonderworks, Flikr 1 2 3
83 % of employers will recruit in social networks this year 46% will spend more on social recruiting 36 % will spend less on job boards 80% review social profiles
WHAT IS LINKEDIN The world’s largest professional network LinkedIn helps you exchange knowledge, ideas and opportunities with your trusted contacts
Photos by Alexander O'Neill, Johnny Jupiter Photo and vanz, Flickr There have always been fears that each new form of technology will diminish good-old- fashioned means of maintaining friendships. But social networks have only grown stronger with the dawn of the telegraph, phone, and the internet!
HOW TO LINKEDIN 1. SUBSTITUTE ON-LINE RESUME 2. PROFESSIONAL MARKETING TOOL /PORTFOLIO 3. JOB/ LABOUR MARKET RESEARCH TOOL 4. BUSINESS E-MAIL ADDRESS BOOK 5. PROFESSIONAL NETWORKING SITE 1. LINKEDIN PROFILE LINKEDIN PROFILE
HOW TO LINKEDIN Customize your public profile -your profile helps you to find and be found by former colleagues, clients and partners Create profile that summarizes your professional accomplishments Acquire/provide recommendations Maintain your public profile
HOW TO LINKEDIN Personalize your address – this increases your online presence and provides an address/url to include in your resume, business cards and your e-mail signature Utilize the profile hyperlinks
HOW TO LINKEDIN Drive your connections Choose quality vs. quantity Always personalize automated invitation – avoid “canned” wording Network with friends, colleagues