Presentation on theme: "Consumerism and the Human Brain"— Presentation transcript:
1Consumerism and the Human Brain Part 2 Page.57~Page.60Consumerism and the Human BrainTeacher : Alice ChanStudent : B MarcusB Mike
2Before you readPage.57StrategyPreviewing the topic
31.Who are consumers? What do they do? Previewing the TopicPage.571.Who are consumers? What do they do?Everyone demands on somethingThey will make money to buy productor service.2. What are some reasons that people choose one brand of a product instead of a similar brand of the same product?Price (discount), Advertisement, felling, etc.
43. How dose advertising influence people? Page.573. How dose advertising influence people?Advertising uses knowledge of psychology, targets our dissatisfaction, and persuades us to buy their product.4. Look at the photo, why might someone want to buy an SUV after seeing this?It makes me feel special because it is notcommon although it may not be useful probably.
5Read Consumerism and the Human brain Page.58VocabularyConsumerism: the buying and usingof goods and service.Destroy: break somethingParagraph A
6Read Consumerism and the Human brain Page.58Paragraphs ATopic: Consumerism and psychologyMain idea: Marketers use their knowledge of psychology to persuade us to consume more and moreTopic?Main idea?
7Read Consumerism and the Human brain Page.58VocabularyDentist: doctor who treatsIllness of teeth.Hygiene: science or methodof health.Offensive: uncomfortable.Outweigh: to be greater or moreimportant than something.Paragraph B
8Read Consumerism and the Human brain Page.58Paragraphs BTopic: Our “fear”Main idea: One way that advertiserspersuade us to buy a product is bytargeting our dissatisfaction withourselves, our fear.Topic?Main idea?
9Read Consumerism and the Human brain Page.58~59VocabularySelf-image: thedefinitio of a person.Vehicle: carCommute: to travel regularlyby bus, train, car, etc.Gridlock: serious trafficjam.Paragraph C
10Read Consumerism and the Human brain Page.58~59Paragraphs CTopic: Good self-imageMain idea: Advertisers takes advantage of our need for a good self-image. Many products, however, are not necessarily useful to us.Topic?Main idea?
11is it worth it to have an SUV in the city? Paragraphs Cis it worth it to have an SUV in the city?
12Read Consumerism and the Human brain Page.59~60VocabularyIdentical: similar inevery detailTreatment: a way of dealing with ordiscussing a subjectScent: the pleasant smell that sthhasFloral: made of flowersParagraph D
13Read Consumerism and the Human brain Page.59~60Paragraphs DTopic: smell actually influences ourOpinion of a productMain idea: people preferred the sneakers in the room with the floral smellTopic?Main idea?
14Why is this person choosing one sneaker instead of another? Paragraph DWhy is this person choosing one sneaker instead of another?
15Read Consumerism and the Human brain Page.60Vocabularyself-fulfilling: expect sthby selfProphecies: the power of being ableto say what will happen in the futurePersuade: to make sb do sth byGiving them good reasons for doing itEstablish: to start or createParagraph E
16Read Consumerism and the Human brain Page.60Paragraphs ETopic: self-fulfilling propheciesMain idea: a successfuladvertisement persuadesconsumers that a productworks well.Topic?Main idea?
17Read Consumerism and the Human brain Page.60Vocabularyreasonable: fair, practical andsensibleIrrational: not based on, or not usingDesire: a strong wish to have or dosomethingParagraph F
18Read Consumerism and the Human brain Page.60Paragraphs FTopic: we are reasonableMain idea: that with their increasingknowledge of what goes on in thehuman brain, marketers might havemore power over us than we realizeTopic?Main idea?