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Consumerism and the Human Brain Teacher : Alice Chan Student : B9508027 Marcus B9508029 Mike Part 2 Page.57~Page.60.

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Presentation on theme: "Consumerism and the Human Brain Teacher : Alice Chan Student : B9508027 Marcus B9508029 Mike Part 2 Page.57~Page.60."— Presentation transcript:

1 Consumerism and the Human Brain Teacher : Alice Chan Student : B Marcus B Mike Part 2 Page.57~Page.60

2 Before you read Previewing the topic Strategy Page.57

3 Previewing the Topic 1.Who are consumers? What do they do? Page.57 Everyone demands on something They will make money to buy product or service. 2. What are some reasons that people choose one brand of a product instead of a similar brand of the same product? Price (discount), Advertisement, felling, etc.

4 3. How dose advertising influence people? Advertising uses knowledge of psychology, targets our dissatisfaction, and persuades us to buy their product. Page Look at the photo, why might someone want to buy an SUV after seeing this? It makes me feel special because it is not common although it may not be useful probably.

5 Read Consumerism and the Human brain Page.58 Vocabulary Consumerism: the buying and using of goods and service. Destroy: break something Paragraph A

6 Read Consumerism and the Human brain Page.58 Topic: Consumerism and psychology Main idea: Marketers use their knowledge of psychology to persuade us to consume more and more Paragraphs A Main idea? Topic?

7 Read Consumerism and the Human brain Page.58 Vocabulary Dentist: doctor who treats Illness of teeth. Hygiene: science or method of health. Offensive: uncomfortable. Outweigh: to be greater or more important than something. Paragraph B

8 Page.58 Topic: Our “fear” Main idea: One way that advertisers persuade us to buy a product is by targeting our dissatisfaction with ourselves, our fear. Paragraphs B Read Consumerism and the Human brain Main idea? Topic?

9 Read Consumerism and the Human brain Page.58~59 Vocabulary Self-image: the definitio of a person. Vehicle: car Commute: to travel regularly by bus, train, car, etc. Gridlock: serious traffic jam. Paragraph C

10 Page.58~59 Topic: Good self-image Main idea: Advertisers takes advantage of our need for a good self-image. Many products, however, are not necessarily useful to us. Paragraphs C Read Consumerism and the Human brain Main idea? Topic?

11 is it worth it to have an SUV in the city? Paragraphs C

12 Read Consumerism and the Human brain Page.59~60 Vocabulary Identical: similar in every detail Treatment: a way of dealing with or discussing a subject Scent: the pleasant smell that sth has Floral: made of flowers Paragraph D

13 Page.59~60 Topic: smell actually influences our Opinion of a product Main idea: people preferred the sneakers in the room with the floral smell Paragraphs D Read Consumerism and the Human brain Main idea? Topic?

14 Why is this person choosing one sneaker instead of another? Paragraph D

15 Read Consumerism and the Human brain Page.60 Vocabulary self-fulfilling: expect sth by self Prophecies: the power of being able to say what will happen in the future Persuade: to make sb do sth by Giving them good reasons for doing it Establish: to start or create Paragraph E

16 Page.60 Topic: self-fulfilling prophecies Main idea: a successful advertisement persuades consumers that a product works well. Paragraphs E Read Consumerism and the Human brain Main idea? Topic?

17 Read Consumerism and the Human brain Page.60 Vocabulary reasonable: fair, practical and sensible Irrational: not based on, or not using Desire: a strong wish to have or do something Paragraph F

18 Page.60 Topic: we are reasonable Main idea: that with their increasing knowledge of what goes on in the human brain, marketers might have more power over us than we realize Paragraphs F Read Consumerism and the Human brain Main idea? Topic?

19 End Thanks


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