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1 Facoltà di Economia Corso di Laurea in Economia e Gestione Aziendale Corso di Laurea in Economia e Finanza Lingua Inglese prof.ssa Luisanna Fodde a.a.

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Presentation on theme: "1 Facoltà di Economia Corso di Laurea in Economia e Gestione Aziendale Corso di Laurea in Economia e Finanza Lingua Inglese prof.ssa Luisanna Fodde a.a."— Presentation transcript:

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2 1 Facoltà di Economia Corso di Laurea in Economia e Gestione Aziendale Corso di Laurea in Economia e Finanza Lingua Inglese prof.ssa Luisanna Fodde a.a. 2005/2006

3 Globalization English words connected with GLOBALIZATION

4 Globalization Globalization: the international integration of goods, technology, labor, and capital. Globalization is everywhere to be seen. In any city in any country, Japanese cars, American fast-food restaurants, Chinese clothes, Indian products, fill the streets. A telephone call can arrange the purchase of flights, hotel rooms, books, cd’s, shares from far-away countries.

5 Globalization Local businesses could not function without U.S. computers. Foreign national companies have taken over large segments of service industries. Over the past twenty years, foreign trade and the cross-border movement of technology, labor, and capital have been massive and irresistible.

6 Global Management Global Entrepreneurship Doing business internationally isn't just for big companies anymore. Entrepreneurs have to consider the advantages of opportunities abroad.

7 Globalization Globalization is just about selling products and services to a connected world market. It’s not about culture. A Chinaman is not less Chinese because he wears Nikes an eats McDonald’s

8 Globalization As business and the media globalise, and we all eat the same food, wear the same clothes and watch the same films, we are all in danger of becoming the same as everyone else.

9 Global Education Higher education is now international in a way it has not been since the days of Europe's great medieval universities 2m university students—almost 2% of the world's total of 100m—were studying outside their home country in In the global market, capital and labour search the world for the best deal. The same is happening now with students. They are considered as consumers. And like customers everywhere, they are looking for the best deal.

10 Global English “There has never been a language spoken by so many people in so many places” D. Crystal Learning English is………. a pleasurea hobbyan opportunity an investmenta necessityan effort a problema paina nightmare

11 Global English “In million people spoke English. Now 2 billion people speak it. Italian is spoken by 70 million people In 2006 there will be 1 million words in the English language. 20 thousand new words were created in 2005 only. Other languages, like Italian or French, have about words.

12 Why are you learning English? In general, I want to: LEARN WRITEREADIMPROVE FEELMAKE a.____________ more confident when I speak b.____________ my listening skills c.____________ lots of new vocabulary d.____________ fewer grammar mistakes e.____________ without using a dictionary so much

13 Why are you learning English? In particular, I need English for: TAKINGTRAVELINGSOCIALISING DOINGGIVINGWRITING a.____________ on business b.____________ business on the phone c.____________ s, faxes and letters d.____________ with clients and colleagues e.____________ part in meetings f.____________ short presentations

14 TEXT-MESSAGING R U rdy 4 ths? R U Rdy 2 bgn? GR8! Xlnt! Dn’t 4get u need smthg 2 rite wth Do u 12strt? RUOK? "2b? Nt2b? ???". c u 2moz soz i 4gt 2 fon u.i lst nyt-y dnt we go c film 2moz PRIDE AND PREJUDICE 5Sistrs WntngHsbnds. NwMeninTwn-Bingly&Darcy. Fit&Loadd.BigSis Jane Fals 4B,2ndSisLiz H8s D Coz Hes Proud. Slimy Soljr Wikam Sys DHs Shady Past.Trns Out Hes Actuly ARlyNysGuy &RlyFancysLiz. She Decyds She Lyks Him.Evry1 Gts Maryd.

15 Global Companies Fortune magazine says that you become a global player when international sales exceed 20% of your total.

16 Global Companies When a company globalises it tries to choose the best method to enter the overseas markets. Some of the methods are: ACQUISITION JOINT VENTURE CONSORTIUM FRANCHISING LICENSING LOCAL PARTNER SUBSIDIARY

17 Global Companies ACQUISITION-JOINT VENTURE-CONSORTIUM- FRANCHISING-LICENSING-LOCAL PARTNER SUBSIDIARY A) Buying or taking over another company B) A company partly or wholly owned by a parent company C) Selling the right to a manufacturer’s trademark D) Giving someone the exclusive rights to sell products in a certain area E)A person or company who cooperates with a foreign company who wishes to enter the market F) Two or more companies join temporarily to carry out a large project G) A group of companies in similar businesses working together.

18 Case Study Fortune GarmentsCOMPANY BASED IN SUPPLIERSCHAIRMAN ANNUAL SALES THIS WEEK EFFECT OF CURRENT PROBLEM

19 Case Study Fortune Garments This week, the international fashion group Fortune Garments is holding its first global conference in Barcelona, Spain. F.G., one of Hong Kong’s oldest trading groups, makes high quality clothing. It has become a global company: it has over 3000 suppliers in 17 countries, and employs staff from all over the world in its head office and factories. It is expanding rapidly in foreign markets with sales over $US 1.8bn. F.G.’s Chairman, Michael Chau, is proud that his company can usually accept a major order and deliver the goods to a customer within four weeks.

20 Case Study Fortune Garments However, globalisation has brought problems in the company’s overseas plants and this is having a bad effect on its share price. A journalist from the Eastern Economist Review suggested recently that the company could become the target of a takeover if it didn’t sort out its problems soon. Managers from all the overseas plants are attending the conference.

21 These days, entrepreneurial companies are ……………….. to be selling products used across ………………………. By entering international markets, even very small companies can ……………… revenue …………………--as much as 50 percent can come from international markets. They can open their doors to global customers, which buy locally ……………………. from vendors based only in the U.S. And they can ……………………….. Getting into foreign markets ………………. a minimal up-front investment, as well as decisions about ……………………………………………… and how best to do business in each--directly or ……………………………………. The following guidelines will help entrepreneurs to make their job …………………………………………..

22 These days, entrepreneurial companies are more likely to be selling products used across geographic boundaries. By entering international markets, even very small companies can increase revenue significantly--as much as 50 percent can come from international markets. They can open their doors to global customers, which buy locally rather than from vendors based only in the U.S. And they can boost market share. Getting into foreign markets requires a minimal up-front investment, as well as decisions about which markets to enter and how best to do business in each--directly or through distributors. The following guidelines will help entrepreneurs to make their job easier and more efficient.


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