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Super size ME Morgan Spurlock Winner Best director Sundance Film Festival 2004.

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Presentation on theme: "Super size ME Morgan Spurlock Winner Best director Sundance Film Festival 2004."— Presentation transcript:

1 Super size ME Morgan Spurlock Winner Best director Sundance Film Festival 2004

2 Warm-up Qs Research –Have you ever done any research? (How to do it) –Have you ever read any research paper? (what should be included ) Food & health –What is your favorite food? –Do you like fast food? Why/ Why not? –Why do you think fast food restaurants like KFC and McDonald’s are popular with youngsters and children in China? What are their promotion strategies? –What do you know about vegetarianism? Why do some people practice it? Is it good for people’s health?

3 Presentation topics “Research” General intro (definition, types, methods, ethics, etc.) –Focus on social science projects Choosing a topic ( narrowing down, focus) Finding reference ( & evaluation of materials) Research methodology –Qualitative vs quantitative research –How to choose the methods –Questionnaire –Interview –etc. Research paper –Construction, language, etc. –Documentation (MLA, APA, etc.)

4 Reference Lucas, S.: The Art of Public Speaking Books concerning Writing (chapters on research) Netlibrary McDonough, J. & McDonough S.: Research Methods for English Language Teachers [ 《英语教学科研方法》 , 外语教学与研究出版社, 2000] Wray, A. et al.: Projects in Linguistics: A Practical Guide to Researching Language [ 《语言学课题:语言研究实用 指南》,外语教学与研究出版社, 2001]

5 Net library Reference “research method” as keyword The World At Your Fingertips : Learning Research and Internet Skills Practical Research Methods : A User-friendly Guide to Mastering Research Techniques and Projects Methods of Research On Teaching the English Language Arts : The Methodology Chapters From the Handbook of Research On Teaching the English Language Arts, Second Edition Foundations for Research : Methods of Inquiry in Education and the Social Sciences Statistical Methods for Survival Data Analysis Analyzing Media Messages : Using Quantitative Content Analysis in Research Methods of Literacy Research : The Methodology Chapters From The Handbook of Reading Research, Volume III Research Methods in Clinical Psychology : An Introduction for Students and Practitioners

6 True or False? (Quiz on nutrient info) The human body is 65 percent water. You could live only eight to ten days without water. You could live for weeks without food. Carbohydrates, proteins, fats, vitamins, minerals, and water are nutrients. Carbohydrates are your body’s main source of energy. Carbohydrates come from starches and sugars. Your body breaks down the carbohydrates in sugars and starches to make a very simple kind of sugar called glucose [ 葡萄糖 ]. Proteins build and repair body tissues, from hair and fingernails to muscles. Proteins also fight infection and carry oxygen from your lungs to the rest of your body.

7 Vegetarians can get all their proteins by eating grains, dried peas and beans, rice, nuts, and tofu. Fats play an important role in protecting your cells. Fats help blood to clot if you cut yourself. Fats also help your body take up certain vitamins. Vegetable fats come from such foods as avocados, olives, nuts, and vegetable oils. These foods contain different kinds of fat that are healthier. Vitamins are chemicals that help your body use carbohydrates, proteins, and fats. You need certain vitamins to build blood cells and body chemicals such as hormones.


9 Watch & guess What do you get from the menu of the DVD? How many categories of information are there? Which category catches your eyes first? Why? What can you get about the theme/topic of the movie from the menu? (Illustrate the clues you get)

10 Countless health problems linked to weight gain HypertensionCoronary heart disease StrokeGall bladder disease Osteoarthritis Sleep apnea Respiratory problemsEndometrial cancer Breast cancerProstate cancer Colon cancerDyslipidemia Steatohepatitisinsulin resistance AsthmaHyperuricemia Reproductive hormone abnormalities Polycystic ovarian syndrome impaired fertilityadult onset diabetes

11 Objectives The research McDonald’s –Other names used –Items on the menu –Marketing strategies –Other fast-food brands Language –Medical terms –in hospital –in restaurants –research related

12 Preparation Process Product The Research / Experiment (3Ps)

13 Chapter IIntroduction Current situation (seriousness) Purpose (Questions to be solved) Chapter IILiterature review Chapter IIIMethodology Chapter IVFindings & discussion Medical Economic Political Chapter VConclusion Limitation Research paper (product)

14 Preparation Cardiologist 心脏病专家 Gastroenterologist (gastro- 胃, enterologist 肠病学 ) General practitioner 全科医师 (family doctor) a registered dietician 注册瘦身专家 an exercise physiologist 训练生理学家

15 Expressions shortness of breath chest pain nausea, vomiting heartburn 胃灼热 Also called: cardialgia pyrosis hernia 疝,疝气 (亦作: rupture ) fasting cholesterol 胆固醇 glucose 葡萄糖 electrolyte 电解质 triglyceride 甘油三酸酯 wellness center 健身中心

16 No hospitalization for illness? Do you take any medications of any sorts? Any food allergies or anything? No heart disease, diabetes, blood pressure, or cancer in the immediate family? Any drug use at all? Is there anything we didn’t cover? Is there anything else you need to tell me?

17 Patient is embarking on a one-month McDonald’s binge embark on: begin doing something: to start or engage in or involve somebody or something in an undertaking binge: A period of excessive or uncontrolled indulgence in food or drink 无节制期一段过度或 放纵暴饮暴食的时间: e.g. an eating binge 暴食

18 Results You might have something called white coats. Your reflexes are perfect. Everything looks pretty normal here. Your blood tests are excellent. Your blood level’s fine. Your iron level is good as well. You have no evidence of diabetes. Your fasting blood sugar is very low ( 食前血糖 ) The other things we looked at were all your electrolytes in terms of salts in your blood, your kidney function, your liver function,… Your triglycerides, which is your building blocks of fat ( 甘 油三酸酯 - 脂肪的组成成分 )- basically, what you acquire from eating fat- is 43, which is low, which is good.

19 Your general health, you know, is outstanding. Your urinalysis is great. So, you’re starting off terrific.

20 Prediction Your worst-case scenario… I expect to see an increase in … I think that’s the only thing that will change out of everything. There might be some minor variations, but the body is extremely adaptable. Your liver will be able to metabolize ( 代谢 ) additional fats.

21 Bridget Bennett, RD Nutritrionist & Dietician to track my progress BMI: body mass index 身体质量指数 keep a checklist saturated fat 饱和脂肪

22 Let’s start with getting your height and weight 。 Your BMI, which is the body mass index( 身体质 量指数 ) is within normal limits, which means you’re not obese. Your calorie needs are gonna be averaging about 2,500 calories a day. As far as fat goes, for 2, 500 calories, you’re gonna want about 80 grams of total fat in a day.

23 Eric Rowley, exercise physiologist Official weigh-in 正式体重测量 Cardiovascular assessment 心脏血管测试 Cardiovascular system 心血管系统 Skinfold calipers 皮肤褶测径器 to estimate your body density 身体密度 to measure your flexibility of your hamstrings( 腿 筋 ), your hips, and your lower back muscular strength and endurance

24 Result You’re above average. Above average fitness for your age group. You are at a good spot right now.

25 Rules (process) Rule #1: Can only Super Size when asked Rule #2: Can only eat food from McDonald’s… water included. Rule #3: Has to eat everything on the menu at least once. Rule #4: Must eat three meals a day.

26 These numbers are absolutely outrageous. And the danger of hyperuricemia is gout, kidney stones. The results for your live are obscene beyond anything I would have thought. If the pain starts to radiate to your jaw or down your arm, that’s life-threatening, and immediately so.


28 Fast food industry Fast food franchises McDonald’s –Names –Products –Marketing

29 Some fast-food chain logos


31 Other fast-food restaurant chains KFC Pizza Hut Burger King Wendy’s Taco Bell: the giant Mexican food chain Subway

32 McDonald’s other names Golden arches Mickey D’s Mac shack McDo

33 On the menu Egg McMuffinExtra value meal Sausage biscuitSupersized coke Big MacDouble quarter pounder with cheese Hot fudge sundaeYogurt Parfaits McNuggets 麦乐鸡 Fish filetPancakes SausageSalad shaker Cheese McGriddle


35 7 items on McDonald’s menu that don’t have sugar French fries Chicken McNuggets Hashbrowns Sausage Diet coke Coffee Iced tea

36 You know what? I need the …, please. -Would you like to super size it today? - Yes, I would. Can I help you? Can I get a large vanilla shake, please?

37 Ways to lure young children Playground Heavy on birthday parties (McDonald’s Happy Meal) Little toys Clowns Ads appeal primarily to kids Cartoon on TV

38 Food marketing T-shirts Coupons Toys for children Giveaways in fast-food places Place mats

39 Big Mac slogan Two all-beef patties Special sauce, lettuce, cheese, pickles, onions on a sesame-see bun

40 Mc- McTwitches McStomache

41 Language

42 It could be from the caffeine, but I couldn’t really pinpoint that 100%. I’d be hard-pressed to find a distinction between those two examples. There’s a growing consensus that the solution lies in good education. Heroin and ham are in complete different categories. I know that firsthand. Can I get a shot of your lunch right here? They outgun us. I think we are making some headway.

43 Unabated (not decreasing) Hector (bully, to intimidate or dominate: to hector smokers) Abashed (ashamed, confused) Myopic (lack of long-range perspective in thinking or planning) Mitigate (decrease) Resilient (flexible: Your liver is very ~.) Mastermind: to direct, plan, or supervise (a project or an activity)

44 Countless health problems linked to weight gain Hypertension 高血压 Coronary heart disease 冠心病 Stroke 中风 Gall bladder disease 胆囊疾病 Osteoarthritis 骨关节炎 Sleep apnea 睡眠呼吸暂停 Respiratory problemsEndometrial cancer 子宫内膜癌 Breast cancerProstate cancer 前列腺癌 Colon cancer 结肠癌 Dyslipidemia Steatohepatitisinsulin resistance Asthma 哮喘 Hyperuricemia 高尿酸血 Reproductive hormone abnormalities Polycystic ovarian syndrome impaired fertilityadult onset diabetes

45 vitamins Vitamin E Thiamin 维生素 B1 Riboflavin 核黄素 (vitamin B 2) Niacin 烟酸

46 Detox Nutrient-dense food Organic, seasonal, fresh food Cleansing vegetables

47 Naloxone n.[ 药 ] 纳洛酮, 烯丙羟吗啡酮 ( 吗 啡拮抗药 ) Gastric bypass operation 胃旁路手术


49 Discussion topics The movie/ The experiment Fast food Health

50 Questions What do you think of the movie? How does it inspire you? [Has it changed any of your ideas of McDonald’s or fast food? If it has, how did it achieve it?/ How did it persuade you?] What do you think of the experiment done by Morgan Spurlock? (Is it persuasive? Is it worthwhile? etc.) How do you define fast food? Do you like fast food? If so, what do you like about it? If not, why not? Why are fast food restaurants popular with youngsters in China? What do you know about keeping a healthy diet? (Where do/can you get information about nutrients in food?) Whose responsibility is it for the national epidemic of obesity in US? Do you think that it is possible that a national epidemic of obesity might happen in China in the future? If no, why not? If yes, why? And what do you think we (individuals, government authorities) can do in China to avoid national obesity? Can you give us any suggestions on weight control?


52 Supplementaries Concepts Fruits & vegetables

53 Related concepts Veganism, practice of excluding all animal products and their derivatives from the diet for moral, social, or religious motives.

54 Hamburger and Fries Hamburger French fries Baked beans coleslaw

55 Fruits & vegetables Words: apples, bananas, blueberries, cherries, oranges, palm dates, papaya, peaches, pears, persimmons, pineapple, plums, Pomegranates, strawberries, tangerines, apricot

56 Fruits & vegetables Words: artichoke, asparagus, beets, broccoli, cabbage, carrot, cauliflower, celery, corn, cucumber, eggplant, green beans, leeks, lettuce, mushroom, onion, peas, pepper, potato, pumpkin, radish, spinach, squash, turnip, zucchini

57 Cherry Tomato Raspberry Blackberry Blueberry Cherry Grapes

58 Kiwi fruit Cantaloupe


60 Vegetables Squash Avocado Pumpkin Artichoke Tamarillo

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