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“One man was canvassing... ‘Here is a book of cow protection, cow protection.’ He has written one book to take care of the cows. So one old man called.

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Presentation on theme: "“One man was canvassing... ‘Here is a book of cow protection, cow protection.’ He has written one book to take care of the cows. So one old man called."— Presentation transcript:

1 “One man was canvassing... ‘Here is a book of cow protection, cow protection.’ He has written one book to take care of the cows. So one old man called him, ‘What you are selling?’ Now, ‘I am selling this book.’ ‘What is that book?’ ‘Maintaining the cow.’ So, ‘Why you are selling? First of all give this book to your mother because you are no better than cow, so she will learn how to give you protection.’ That means he wanted to impress upon him that ‘Cow protection doesn't require any education. You have written a book? So you are such a rascal, cow intelligence. Better give this book to your mother. She will maintain you. Don't sell it. Everyone knows how to give cow protection.’” Conversation, Vrindavana, 3 Nov. ‘76

2 Liquid Dharma Srila Prabhupada’s Vision of Cow Protection and Dairy Consumption Within ISKCON Navina-Syama Dasa Festival of Inspiration New Vrindaban, West Virginia 11 May 2013

3 Part 1: The Instructions

4 a. Extolled the virtues of cow’s milk Srila Prabhupada

5 Milk “Milk means cow’s milk. If you want to derive milk profit, then it is cow’s milk.” Morning Walk, Los Angeles, 30 Apr. ’73 Conversation, Melbourne, 2 July ‘74

6 Milk “specifically meant for the human being.... What is ordained by Krishna, or God, you take it” Lecture, Los Angeles, 15 May ‘70

7 Milk “very, very important thing” Lecture, Johannesburg, 20 Oct. ‘75

8 Milk “required every morning” Lecture, Melbourne, 22 May ’75 Conversation, Melbourne, 23 April ‘76

9 Milk “the most miraculous form of food” SB purport SB purport CC Madhya 4.93 purport Lecture, Los Angeles, 29 Dec. ‘73 Morning Walk, Mayapur, 6 Apr. ‘75 Morning Walk, Mumbai, 14 Aug. ‘76

10 Milk “gives the basic principle of palatable foodstuff” Interview, London, 27 July ‘76

11 Milk “can save your children... can save your diseased persons” Lecture, Stockholm, 7 Sept. ‘73

12 Milk “without which no one can become healthy and strong” Letter to Rupanuga, Vrindavana, 7 Dec. ‘75 Morning Walk, Honolulu, 30 May ‘76

13 Milk “is compared to nectar, which one can drink to... increase the duration of one’s life” SB purport

14 Milk “maintain[s] the body in the mode of goodness” SB purport

15 Milk “brain-maintaining” Lecture, Los Angeles, 29 Dec. ’73 Conversation, Washington, D.C., 2 July ‘76

16 Milk “gives very nice brain, not pig’s brain” Lecture, Honolulu, 21 May ‘76

17 Milk “memory sharpen[ing]” Lecture, Mayapura, 17 Feb. ‘76

18 Milk “contains all the necessary vitamins to sustain human physiological conditions for higher achievements” SB purport

19 Milk “is particularly essential for developing the finer tissues of the human brain so that one can understand the intricacies of transcendental knowledge” SB purport SB purport

20 Milk “prolong one’s life, develop his brain, execute devotional service, and ultimately attain the favor of the Supreme Personality of Godhead” SB purport

21 Milk “the best food you can have in this material world” Lecture, London, 13 Sept. ‘69 Morning Walk, Nellore, 4 Jan. ‘76

22 Milk “the principles of religion in a liquid form” SB purport

23 Milk “You cannot reject [it] from the human society” Lecture, Los Angeles, 4 Dec. ‘68

24 Milk “without [it] there is no civilization” Lecture, Honolulu, 21 May ’76 SB purport SB purport

25 a. Extolled the virtues of cow’s milk b. Condemned the predominant source, the commercial dairy industry Srila Prabhupada

26 Honor thy mother “The bull helps in the agricultural process of producing grain, etc., and thus in one sense the bull is the father of humankind, whereas the cow is the mother, for she supplies milk to human society. A civilized man is therefore expected to give all protection to the bulls and cows.” SB purport Lecture, London, 24 July ’73 Conversation, London, 14 Aug. ’71 Conversation, Geneva, 31 May ’74 Conversation, Los Angeles, 10 June ‘76

27 Honor thy mother Letter to Harbanslal, Mumbai, 2 Aug. ‘58 “The Indians are not cow worshippers as other wrongly interpret it, but the Indians are grateful to the species of cow for supplying milk to the human babies and the sentiment is so fine that simply for supplying milk the cow is accepted as one of the seven mothers.”

28 Honor thy mother Letter to Hayagriva, Montreal, 14 June ‘68 “We have to maintain the animals throughout their life. We must not make any program for selling them to the slaughterhouses. That is the way of cow protection.”

29 Honor thy mother “Cows are innocent; they give us milk. You take their milk-and then kill them in the slaughterhouse. This is sinful.” Conversation, Paris, July ’73 Conversation, Paris, 9 Aug. ’73

30 Matricide “In any civilized human society, no one would dare kill his father and mother... patricide and matricide.” CC Adi purport SB purport

31 Matricide Lecture, Los Angeles, 29 Dec. ‘73 “Nowadays the trade is that you take as much milk as you can, and then kill the animal and sell the flesh to other countries. That is going on. No. ‘Go- raksya.’ ‘Go-raksya.’”

32 Matricide Lecture, Stockholm, 9 Sept. ’73 (quoting SB 5.5.4) “So these rascals are doing that. Taking milk as much as possible from the cows, and then as soon as... they see that the cow... "Now they were giving thirty kilos. Now it has decreased, twenty kilos or ten kilos. Oh, economic development. Cut its throat." Economic development. Just see how rascal civilization it is. Therefore, it is called ‘nunam pramattah kurute vikarma.’ ‘Vikarma.’ ‘Vikarma’ means criminalities.”

33 Matricide Lecture, London, 25 July ‘76 “Just like they are taking last drop of milk from the cow and after exacting everything, then send to the slaughterhouse. So the whole world is engaged in sinful activities.”


35 Not Just Killing Lecture, London, 25 Nov. ’73 Conversation, Stockholm, 5 Sept. ‘73 Lecture, Melbourne, 22 May ‘75 “If the cow knows that you are going to kill it, she is always afraid, always fearful: ‘Oh, this man will kill.’ They can understand... Just like here we see, there are so many open fields and the cows are grazing. But they cannot be happy because they know that they are simply raised for being killed. They cannot be happy.”

36 Gross Ignorance “In the Vedic literature the words ‘gobhih prinita-matsaram’ indicate that one who, being fully satisfied by milk, is desirous of killing the cow is in the grossest ignorance.” BG purport (quoting Rg Veda )

37 Ungrateful Conversation, London, 14 Aug. ’71 Conversation, Philadelphia, 13 July ‘75 “Can anyone kill his own mother? ‘Oh, mother is old and useless. Let her be killed. Burden.’ Is that very gratitude for the mother by the son?”

38 Ungrateful Lecture, London, 13 Dec. ‘69 “She is... supplying the most nutritious food—milk—and in exchange you are cutting throat. How you can be happy?... So if we human beings, if we forget even ordinary mercy, compassion and gratefulness, then what is that human life?”

39 Shameful Lecture, Los Angeles, 27 Dec. ‘68 “You are drinking milk, you are taking so much butter, milk product, and as gratitude you are killing cows? You should be ashamed. Even if you have no human feelings. You suck the breast of your mother and kill? Is that humanity?”

40 Brainless Conversation, Geneva, 31 May ’74 Conversation, Paris, 11 June ‘74 “[F]rom moral point of view, you are drinking the milk of cow, and after that you are sending to the slaughterhouse. Do you like to send your mother to the slaughterhouse?... So if the human society has not this simple brain of understanding, then where is brain?”

41 Uncivilized Conversation, Los Angeles, 23 June ’75 Interview, London, 27 July ‘76 Conversation, Vrindavana, 6 Nov. ‘76 “Is that your civilization? Killing mother? ‘Mother is old, and mother is no more supplying milk. Kill.’ Is there any such sanction?...What is this philosophy?”

42 Uncivilized Conversation, Los Angeles, 10 June ‘76 “But what is this civilization, killing mother? Hm? Is that civilization? Take from mother whatever she can deliver up to the last drop of milk, and then kill her. Advanced civilization, scientific. Killing scientifically. This is not civilization.”

43 Brutish Lecture, Stockholm, 7 Sept. ‘73 “And how it is that you take the cow's milk and send it for slaughterhouse? Oh, this is not, not at all human civilization.”

44 Brutish Lecture, Gita Nagari, 15 July ‘76 “We are drinking the milk of the cow, and in exchange, if we cut the throat of the mother, that is not civilization. That is barbarism, less than animal. Animals also, they have respect for mother.”

45 Brutish Lecture, Los Angeles, 19 Sept. ‘72 “So from the very beginning of my life I am subsisting by the foodstuff given by mother, cow, and when I am grown up, I kill. This is my gratitude. Just see. And they are called civilized. Less than lowest animal, ‘naradhama’... They are not human being. Less than animal. They have no gratitude.”

46 Bad Karma Lecture, Melbourne, 22 May ‘75 “What is this justice, that after taking milk from the animal and kill it? Is that very good justice? So it is very, very sinful, and we have to suffer for that.”

47 Bad Karma Lecture, New York, 20 May ‘66 “Because we are drinking milk from the cows, so we are indebted. But instead of paying our indebtedness, we are killing. You see? These are all reactions. We are creating reactions.”

48 Bad Karma Lecture, Mayapura, 29 Oct. ‘74 “You cannot take any service from anyone without being indebted... So we are becoming entangled, complicated with indebtedness. That is called karma. If you don't pay bill, then you have to suffer... These rascals, they do not know. They are so much ungrateful. They are taking milk from the cows, and when the milk is no more supplied, ‘All right, send it to the slaughterhouse.’ Once he has taken milk, he's indebted; again, it is being killed by him. So how much he has become entangled in his karma he does not know. ‘Mudha.’ ‘Duskrtino mudhah.’”

49 Social Havoc Lecture, London, 13 July ‘73 “Poor cows, they deliver milk, and later on they become slaughtered. How much sinful the modern society is, and they still want peace and prosperity. That is not possible.”

50 Social Havoc Conversation, Detroit, 14 June ‘76 “This is simply animal civilization. Taking the last drop of milk from the cow and immediately send it to the slaughterhouse... Mother-killing civilization. And they want to be happy. And periodically there is great war and wholesale massacre, reaction.”

51 Social Havoc Lecture, London, 24 July ‘73 “So everyone should be obliged to mother cow, because she is supplying milk... But they are not taking care of mother. Therefore they are sinful. They must suffer. They must have, there must be war, pestilence, famine.”

52 Social Havoc “In the Kali-yuga... the cow stands with tears in her eyes, the śudra milkman draws milk from the cow artificially, and when there is no milk the cow is sent to be slaughtered. These greatly sinful acts are responsible for all the troubles in present society.” SB purport

53 America Lecture, Los Angeles, 14 June ‘72 “It is in your country, ‘Dog is best friend.’ And cow, mother, giving milk and actually drinking—’Send her to the slaughterhouse.’ Just see. Is it not an animal, who is making friendship with dogs and sending mother to the slaughterhouse? What is your answer? This is my charge against your country. What is your answer?“

54 America “European and American civilization will be finished on account of this sinful activity of killing the cows.” Letter to Kirtanananda, Honolulu, 31 May ‘75

55 The Dilemma

56 c. Advocated cow protection on the basis of śastra Srila Prabhupada

57 namo brahma ṇ ya-devāya go-brāhma ṇ a-hitāya ca jagad-dhitāya k ṛṣṇ āya govindāya namo nama ḥ Vi ṣṇ u Purā ṇ a,

58 Cows & Brahmanas “Brahminical culture and cow protection are the basic principles for human civilization” S.B purport S.B purport S.B purport S.B purport S.B purport S.B purport S.B purport B.G purport Krishna book 70 Lecture, Kolkata, 30 Jan. ’73 Lecture, Mayapura, 29 Oct. ’74 Letter to Ambarisa, Los Angeles, 16 July ‘74

59 Cows & Brahmanas “preliminary knowledge of worshipping the Supreme Being” Lecture, Mayapura, 29 Oct. ’74

60 Cows & Brahmanas “This Krishna consciousness movement is for the protection of brahminical culture and cows.” Lecture, Los Angeles, 4 Dec. ’68

61 Cows & Brahmanas “For protecting the cows and brahminical culture, the Lord... will be pleased with us” S.B purport

62 Cows & Brahmanas “Lord Krishna is never satisfied when these are lacking.” S.B purport

63 Cows & Brahmanas “A society devoid of cow protection and brahminical culture is not under the direct protection of the Lord, just as the prisoners in the jails are not under the protection of the king...” S.B purport

64 Cows & Brahmanas “When these two things are neglected, it is animal society, and then other animal qualities and paraphernalia follow.” Lecture, London, 13 Sept. ’69 Morning Walk, Mayapura, 6 Apr. ‘75 Lecture, Vrindavana, 10 Nov. ‘76

65 Without Them “one cannot realize the science of God” S.B purport

66 Without Them “one cannot become spiritually advanced” S.B purport

67 Without Them “any welfare activities or humanitarian propaganda cannot be successful” S.B purport

68 Without Them “all the affairs of administration will go to hell” S.B purport

69 Without Them “a government... must always be defeated and condemned everywhere” S.B purport S.B purport

70 Without Them “no question of happy, peaceful life” S.B purport S.B purport Lecture, Los Angeles, 4 Dec. ‘68 Lecture, Vrindavana, 10 Nov. ‘76

71 Cow Protection Go-brahmana hitaya ca “In fact, comfort for the brahmanas is secondary, and comfort for the cows is His first concern.” S.B purport

72 Cow Protection Go-brahmana hitaya ca “Without protection of cows, brahminical culture cannot be maintained” S.B purport S.B purport S.B purport S.B purport Lecture, Los Angeles, 4 Dec. ‘68

73 Cow Protection Go-brahmana hitaya ca “When Lord Krishna appeared, He purposefully became a cowherd boy and showed personally how to give protection to the cows and calves.” S.B purport Lecture, Los Angeles, 4 Dec. ’68 Lecture, London, 13 Sept. ’69 Lecture, London, 4 Aug. ‘71

74 Cow Protection Go-brahmana hitaya ca “Here is Krishna’s picture, you see how He’s loving the cow and the calf. He’s personally teaching from his childhood, from his boyhood. So we should follow.” Lecture, Hawaii, 15 Jan. ’74

75 Cow Protection Go-brahmana hitaya ca “Therefore cow protection is very essential in Vedic civilization.... So in this movement, our one program is to respect the cows.” Lecture, Hawaii, 15 Jan. ’74

76 Cow Protection Go-brahmana hitaya ca “Cow protection is one of the items for Krishna consciousness people.” Lecture, Auckland, 14 Apr. ‘72

77 Cow Protection Go-brahmana hitaya ca “The protection of cows, therefore, is not merely a religious sentiment but a means to secure the highest benefit for human society.” Light of the Bhagavata 28 Lecture, New York, 7 Apr. ’73

78 k ṛṣ i-go-rak ṣ ya-vā ṇ ijya ṁ vaiśya-karma svabhāva- jam B.G

79 Cow Protection Krsi-go-raksya “Cow protection is one of the items of the Krishna consciousness movement.... It is especially mentioned.”” Letter to Hamsaduta, Vrindavana, 9 Sept. ‘75

80 Cow Protection Krsi-go-raksya “He gives specific instruction... protect cows.” Conversation, Mumbai, 31 March ’77 Letter to Sumati Morarjee, 1969 Conversation, Washington, D.C., 8 July ‘76

81 Cow Protection Krsi-go-raksya “We take it seriously because Krishna says. Krishna is our authority. Conversation, Mumbai, 18 Apr. ‘77

82 Cow Protection Krsi-go-raksya “And in His practical life He played as a cowherd boy giving protection to other cows.... So because we want to be Krishna conscious, we want to follow His personal behavior and instruction.” Conversation, Washington, D.C., 8 July ‘76 Light of the Bhagavata 9 purport

83 Cow Protection Krsi-go-raksya “No, we have to make this propaganda because we are servant of Krishna. And Krishna orders... “ Conversation, Paris, 11 June ‘74

84 Cow Protection Krsi-go-raksya “‘Cows should be protected.’ That is Krishna’s order.... Actually it is revolutionary to the modern age. But how is it possible we say otherwise?” Morning Walk, Melbourne, 21 Apr. ’76 Lecture, Gita Nagari, 15 July ‘76

85 Cow Protection Other śastric references “Economic development requires cow protection, but these rascals do not know... Don’t think that I am criticizing Western civilization. It is śastra says. Very experienced.” Lecture, Stockholm, 9 Sept. ’73

86 Cow Protection Other śastric references “Foolish people do not know how one earns happiness by making the cows and bulls happy, but it is a fact by the law of nature. Let us take it from the authority of Srimad Bhagavatam and adopt the principles for the total happiness of humanity.” S.B purport

87 Cow Protection Other śastric references “The words of Lord Caitanya Mahaprabhu, the greatest authority... clearly indicate that one becomes pious simply by keeping cows and protecting them.” CC Adi purport

88 Cow Protection “those who are anxious to cultivate the human spirit must turn their attention first toward the question of cow protection” Light of the Bhagavata 27

89 Cow Protection “meant not only for the Indian climate but for all human beings all over the universe” Light of the Bhagavata 28

90 Cow Protection “the most important business of the human society ” Lecture, Los Angeles, 4 Dec. ’68 Lecture, New York, 28 Mar. ’66 Lecture, Los Angeles, 5 May ’73 Lecture, London, 4 Aug. ’71 Lecture, London, 23 July ’73 Lecture, London, 25 Nov. ’73 Lecture, Hawaii, 15 Jan. ’74

91 Cow Protection “At least people who are in Krishna consciousness should follow in His footsteps and give all protection to the cows.” Nectar of Devotion 21

92 c. Advocated cow protection on the basis of śastra d. Prioritized farm projects as the means to protect cows Srila Prabhupada

93 Varnaśrama “We are about to embark on a new phase of our movement: varnaśrama.” Conversation with Jagadisa, Jan. ’77

94 Varnaśrama “So everywhere, in each center, this system should be introduced, and there must be practical application of the varnaśrama.” Morning Walk, Vrindavana, 12 Mar. ’74

95 Varnaśrama = farms "This is the next aspect of Krishna consciousness which I wish to push forward. If I am able to travel again then I shall visit the farms and make them perfect. On these farms we can demonstrate the full varnaśrama system. If these farms become successful, then the whole world will be enveloped by Krishna consciousness. Letter to Hari Sauri, Vrindavana, 10 Aug. ’77

96 Farms “Our farm projects are an extremely important part of our movement. We must become self-sufficient by growing our own grains and producing our own milk, then there will be no question of poverty. So develop these farm communities as far as possible.” Letter to Rupanuga, Mumbai, 18 Dec. ’74

97 Farms “Our next program will be to organize farming land to set an example to the whole world how people can be peaceful, happy, and free from all anxieties... “ Letter to Kartikeya, 19 Oct. ’75

98 Farms “Make this ideal life here. America has got good potency. We have got so much land here. We can have hundreds of New Vrindabans or farms like that. And people will be happy.” Conversation, New Vrindaban, 28 June ’76

99 Farms “Getting and managing a farm is a good proposal. I am encouraging farm projects everywhere. That is a very important, solid program. So do this enthusiastically and Krishna will be pleased.” Letter to Utthal, Allahabad, 13 Jan. ’77

100 Farms “Very crude, unsophisticated, but intense love for Krishna. That is Vrindavana. we want to introduce this farm project means intense love for Krishna.... This civilization we want to introduce.” Conversation, Bhuvanesvara, 31 Jan. ’77

101 Farms “How they were happy, the inhabitants of Vrindavana with Krishna and living and cows. That I want to introduce. At any cost do it... Don't bother about big, big buildings. It is not required. Useless waste of time. Produce. Make the whole field green. See that... Therefore I am asking so much... farm, farm, farm, farm.... That is not my program-Krishna's program. ‘Annad bhavanti bhutani.’ Produce greenness everywhere, everywhere.” Conversation, Vrindavana, 27 May ’77

102 Farms & cows “God’s gifted professions for mankind are agriculture and cow protection.” Light of the Bhagavata 9 purport

103 Farms & cows “Agriculture and cow protection are the way to become sinless and thus be attracted to devotional service.” SB purport

104 Farms & cows “Where there is agriculture there must be cows. That is our mission: cow protection and agriculture...” Letter to Yasomatinandana, Vrindavana, 28 Nov. ‘76

105 Farms & cows “Balarama represents plowing the land for agriculture, and therefore carries always in His hand a plow, whereas Krishna tends cows and therefore carries a flute in His hand. Thus, the two brothers represent ‘krsi’ and ‘go- raksa.’” S.B purport

106 Farms & cows “Krishna is the Farm Acarya. Baladeva is holding a plough, and Krishna is holding the calf.” Letter to Hari Sauri, Vrindavana, 10 Aug. ’77

107 Farms = cows “Krishna by His practical example taught us to give all protection to the cows and that should be the main business of New Vrindaban. Vrindaban is also known as Gokula. ‘Go’ means cows, and ‘kula’ means congregation. Therefore the special feature of New Vrindaban will be cow protection, and by doing so, we shall not be loser.” Letter to Hayagriva, Montreal, 14 June ‘68

108 Farms = cows “The basic principle of our life in New Vrindaban will be cow keeping.” Letter to Satyabhama, Hawaii, 30 Mar. ‘69

109 Farms = cows “My special request is that you should try to maintain as many cows as possible in your New Vrindaban.” Letter to Kirtanananda, Los Angeles, 24 June ‘69

110 Farms = cows “In the beginning when Hayagriva purchased, I immediately gave him the idea of New Vrindaban-cow protection.” Letter to Kirtanananda, Mayapur, 5 Oct. ‘74

111 Farms = cows ”Regarding New Vrindaban I was very happy when I was there, not only myself but all devotees and GBC members all enjoyed the atmosphere of New Vrindaban, especially the cow protection scheme. May Krishna give more facilities to advance the cause of New Vrindaban.” Letter to Kirtanananda, Mayapur, 5 Oct. ‘74

112 Farms = cows “You like our Krishna consciousness movement? You know how we have got New Vrindaban here in America? We are giving protection to the cows.” Conversation, Washington, D.C., 8 July ‘76

113 Farms = cows “We have practical experience in America that in our various ISKCON farms we are giving proper protection to the cows and receiving more than enough milk.” S.B purport

114 Farms = cows “I think the best thing, if you are inclined to farming is to... develop Krishna conscious farming and cow protection here.” Letter to Devendranatha, Hawaii, 16 Jan. ‘74

115 Farms = cows “I have heard that you are a very good man with cows. Your service would be very valuable here in India. I think that you could travel to the centers here where we keep cows and try to establish a very high cow protection standard. Our cow protection program in India should be the exemplary standard for the whole world.” Letter to Devakinandana, 8 Apr. ‘75

116 Farms = cows “New Zealand is first-class dairy and farming country in the world, so if you can establish some nice aśrama there for raising and protecting cows, that will be a great service.” Letter to Madhudvisa, Los Angeles, 26 May ‘76

117 Farms = cows “You'll be pleased to learn that along with the Hare Krishna movement in the foreign countries, we are taking care of cow protection very vigorously. There are already dozens of such centres and farms where we are protecting cows like our New Vrindaban community in West Virginia, Bhaktivedanta Manor in London, altogether over 14 such projects have been started throughout the world to date...” Letter to Krishna Mahesavari, New York, 11 July ‘76

118 Farms = cows “In one farm, Philadelphia, they are producing so much milk that they are selling $1500 per month. And they've arranged so nice, and big tank.... Similarly, in France also we have got farm. New Orleans, Philadelphia, West Virginia, we have got four or five. Conversation, Mumbai, 14 Aug. ‘76

119 Farms = cows “You’ll be very much pleased that in a country where ‘go-hatya’ is so prominent, now we have established so many farms in Europe and America.” Lecture, Hyderabad, 16 Aug. ‘76

120 Prabhupada’s Dream 'I have no lamentation,' Prabhupada said. He paused for a few seconds, and then he said, 'No, I have one lamentation.' "A devotee asked, 'Because you have not finished translating the Srimad-Bhagavatam?' "Prabhupada replied, 'No, that I have not established varnaśrama.' "On the next occasion, some time later, I was with Prabhupada in his room when he said, 'Fifty percent of my work is not complete, because I have not established varnaśrama.'" Conversation with Abhirama, Vrindavana, Summer ’77

121 Prabhupada’s Dream “The varnaśrama is centered around the cow.” Conversation, Hyderabad, ‘77

122 Prabhupada’s Dream “So this was my dream. That a place should be there where we can get all nice foods, best of foods, milk. Krishna is fulfilling our desire.” Conversation, Toronto, 21 June ’76

123 Prabhupada’s Dream “[V]arnaśrama will help you.... I wanted to introduce this. Now I have given you ideas. You can do it. You are all intelligent.” Conversation, Vrindavana, 8 Oct ’77

124 c. Advocated cow protection on the basis of śastra d. Prioritized farm projects as the means to protect cows e. Expected these farms to supply dairy products to the cities Srila Prabhupada

125 Farm to temple “We have got more than 100 temples all over the world, and attached to every temple we are opening farms.” Letter to Krishna Mahesavari, New York, 11 July ‘76

126 Farm to temple “We want a temple, a gosala and agriculture. A community project as in Europe and America. We are making similar attempts in India in several places.” Letter to Yasomatinandana, Vrindavana, 28 Nov. ‘76

127 Farm to temple “It is very good that the farm will be providing foodstuffs for both the farm and the temple in Paris. That is wanted.” Letter to Bhagavan, Mumbai, 14 Nov. ‘75

128 Farm to temple “Protect some cows, grow crops, and if possible provide fresh milk and butter for the temples nearby.” Letter to Von Paul Reed, Mumbai, 2 Jan. ‘72

129 Farm to temple “I have read your cow protection report, and I am very much encouraged, especially by your proposal to supply our centers with ghee. This should be done. Letter to Hayagriva, Chennai, 13 Feb. ‘72

130 Farm to temple Tamala Krsna: We supply the temple and the restaurant from the farm four hundred gallons of milk per week. Prabhupada: You get from the farm. Tamala Krsna: Yes. Every week we give to New York temple four hundred gallons milk. Prabhupada: And you turn into chana? Tamala Krsna: Chana and also milk, straight as milk. The devotees get sufficient milk, and also cheese for cooking. Prabhupāda: Sandeśa, rasagulla. Tamala Krsna: Oh, yes... In America, New York is known for its good milk sweets. Conversation, Mayapura, 15 Feb. ‘77

131 Farm to temple “Yes, this supplying of milk to the temple is wanted. Thank you. In the way that Atlanta is doing, every center must have a farm so we can get all milk.” Letter to Rupanuga, Mayapura, 21 Feb. ‘76

132 Farm to restaurant “From the very beginning I was asking to open restaurant and farm.” Conversation, Honolulu, 4 May ‘76

133 Farm to restaurant “The farming and opening the restaurant are correlative—in farming you produce enough milk and milk products, at least ghee, and the ghee is dispatched to the restaurant in the city and with that you prepare first- class samosas, kacoris, vegetables, halava—so many things people will like very much.” Letter to Tusta Krishna, Mumbai, 9 Nov. ‘75 Conversation, Paris, 11 June ‘74 Conversation, New Vrindaban, 24 June ’76 Conversation, Honolulu, 4 May ’76 Conversation, New Orleans, 1 Aug. ‘75 Letter to Aksayananda & Dhananjaya, Honolulu, 26 May ‘75

134 Farm to restaurant “Or... curd you can send to the city. They will convert into sandeśa, rasagulla and other preparations.” Conversation, New Orleans, 1 Aug. ‘75

135 Farm to restaurant “So you can keep as many cows as possible and collect as much milk from them... Utilize the ghee, curd, for making nice confectionary. People will purchase like anything... and when they taste it—’Very nice.’” Conversation, New Orleans, 1 Aug. ‘75

136 Farm to restaurant “If it is required, a professional confectioner may be employed.” Letter to Aksayananda & Dhananjaya, Honolulu, 26 May ‘75

137 Farm to restaurant “The proposed farm project in northern California is approved by me. Such projects as well as constructing temples, protecting cows, gathering milk, then making ghee, then opening Hare Krishna Restaurants are all good programs for grhasthas.” Letter to Citsukhananda, Vrindavana, 2 Apr. ‘76

138 Farm to restaurant “From milk you can make hundreds and thousands of preparations. That is enjoyment, real enjoyment... So introduce this. They do not know. It is a new type of civilization we are trying to introduce for the benefit of the human society.” Conversation, Detroit, 14 June ‘76

139 Farm to restaurant “And if you organize in this way, your whole country will be transferred into Krishna conscious country. Whole country.” Conversation, Honolulu, 4 May ‘76

140 The Instructions

141 The Reality (‘70s)

142 The Vision

143 The Reality (Present)

144 a. Encouraged the drinking of milk b. Advocated cow protection on the basis of śastra c. Prioritized farm projects as the means to protect cows d. Envisioned these farms supplying milk to the cities e. Condemned the alternative source, the conventional dairy industry Srila Prabhupada f. Prohibited use of industrial dairy by ISKCON devotees

145 Part 2: The Fulfillment

146 Create Supply ISKCON Escondido, CA

147 Create Supply New Vrindaban, West Virginia

148 Create Supply Gita Nagari Yoga Farm, Pennsylvania

149 Create Supply Govardhana Eco Village, Maharashtra, India

150 Adjust Demand Option 1: Accept only cruelty-free dairy

151 Adjust Demand Option 2: Buy best dairy available Whole (no loss of Vitamin A from skimming fat off) Organic (no poisonous pesticides or polluting fertilizers in feed / cows not given synthetic hormones or antibiotics /grass-fed) Raw/Unpasteurized (no destruction of enzymes when milk is ultra-heated to kill bacteria) Unhomogenized (no high pressure filtering to break up fat globules so no cream at top) Unfortified (no animal-byproducts—wool or worse—added to provide Vitamin D for calcium absorption)

152 Adjust Demand Option 2: Only take essential dairy “So we have to make our brain very clean. And for that purpose you require to drink not very much, at least, one pound or half-pound milk daily. That is essential.” Lecture, Hawaii, 15 Jan. ‘74

153 Adjust Demand Option 2: Only take essential dairy Prabhupada: So everyone is getting milk? How much? Kirtanananda: As much as they want. Prabhupada: As much as they want, then jaundice. (laughter) Too much is not good. They may take minimum half pound per head. Kirtanananda: Minimum. Prabhupada: Minimum. And maximum one pound. Not more than that. But "Because there is enough, let us eat," no. That is not good. Conversation, New Vrindaban, 24 June ‘76

154 Adjust Demand Option 2: Only take essential dairy “You should not introduce sense gratification for maintaining your body. Your body can be maintained very nicely if you take simple food made of rice, wheat, vegetable, little ghee and little milk. That's all.” Lecture, Mumbai, 26 Dec. ‘72

155 Adjust Demand Option 2: Only take essential dairy “‘Anna,’ ‘ghrta,’ ‘dadhi,’ and ‘dugdha’ are food grains, ghee, yogurt and milk. Actually these are the basis of all food.” CC Madhya 4.93, purport

156 Adjust Demand Option 2: Only take essential dairy “Most of our preparations are made from milk products... We keep cows, we take milk, and from milk we make yogurt, we make ghee, and from ghee we prepare so many things.” Interview, London, 27 July ‘76

157 Adjust Demand Option 2: Only take essential dairy “So the system is: They have got a big pan, and whatever milk is collected, put into that pan. It is being warmed. So they drink, the whole family members. They drink milk whenever they like. So whatever milk remains at night, they have to convert it into yogurt. The next day they use milk and yogurt also, as he likes. Then, after converting the milk into yogurt, still, it remains. It is stocked. So when there is sufficient old yogurt, they churn it and then butter comes out... And then the butter they turn into ghee.” Conversation, New Orleans, 1 Aug. ’75 Conversation, Los Angeles, 10 June ‘76 Lecture, Gita Nagari, 15 July ‘76

158 Adjust Demand Option 2: Only take essential dairy SB , purport SB , purport SB SB SB CC, Madhya 4.57 CC, Madhya 4.61, purport CC, Madhya 4.93, purport Conversation, Washington, D.C., 8 July ‘76 Milk Yogurt Ghee

159 Adjust Demand Option 2: Give up nonessential dairy Letter to Puru, Vrindavana, 6 Apr. ‘76 “Concerning the use of sour cream in the temple, it should be stopped immediately.... Now, you have such a big stock of this sour cream, so sell the stock at any cost. Who is the rascal who has purchased without permission?”

160 Adjust Demand Option 2: Give up nonessential dairy Letter to Syama, Seattle, 21 Oct. ‘68 “Ice cream purchased from the market may not be offered....”

161 Adjust Demand Option 2: Give up nonessential dairy Lecture, Seattle, 14 Oct. ‘68 “Don't take ice cream. This is maya.”

162 Adjust Demand Option 2: Give up nonessential dairy Letter to Kirtananada, Los Angeles, 7 Jan. ‘74 “Cheese is not good.”

163 What will you do?

164 More Information OrganicValley.CoOp/why-organic/overview/

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