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WHY SOCIAL MEDIA IS ESSENTIAL AND HOW NON-PROFITS CAN EMBRACE IT Doug van Spronsen for Kontent Creative.

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Presentation on theme: "WHY SOCIAL MEDIA IS ESSENTIAL AND HOW NON-PROFITS CAN EMBRACE IT Doug van Spronsen for Kontent Creative."— Presentation transcript:

1 WHY SOCIAL MEDIA IS ESSENTIAL AND HOW NON-PROFITS CAN EMBRACE IT Doug van Spronsen for Kontent Creative

2 WHAT IS SOCIAL MEDIA? WHY BOTHER? NON-PROFITS + SOCIAL MEDIA BEING EFFECTIVE

3 WHAT IS SOCIAL MEDIA?

4 TOOLS THAT HELP PEOPLE EVERYWHERE TO CONNECT IN REAL TIME, ENGAGE IN REAL CONVERSATIONS, AND SHARE RELEVANT INFORMATION WITH EACH OTHER

5 WHAT SOCIAL MEDIA ISNT. Photo Credit jere.bere12

6 WHAT SOCIAL MEDIA ISNT. 1. QUICK AND EASY 2. YOUR ENTIRE ONLINE STRATEGY 3. THE ULTIMATE FUNDRAISING TOOL 4. JUST A PROMOTIONAL TOOL

7 WHAT SOCIAL MEDIA ISNT. 1. QUICK AND EASY 2. YOUR ENTIRE ONLINE STRATEGY 3. THE ULTIMATE FUNDRAISING TOOL 4. JUST A PROMOTIONAL TOOL

8 MARKETING ONLINE SOCIAL MEDIA TACTICS VS STRATEGY

9 WHAT SOCIAL MEDIA ISNT. 1. QUICK AND EASY 2. YOUR ENTIRE ONLINE STRATEGY 3. THE ULTIMATE FUNDRAISING TOOL 4. JUST A PROMOTIONAL TOOL

10 $14,000 IN ONE DAY ON TWITTER!” RAISED

11 WHAT SOCIAL MEDIA ISNT. 1. QUICK AND EASY 2. YOUR ENTIRE ONLINE STRATEGY 3. THE ULTIMATE FUNDRAISING TOOL 4. JUST A PROMOTIONAL TOOL

12 SOCIAL MEDIA IS A CONVERSATION Photo Credit angelfrits

13 Photo Credit jontintinjordan

14 1 WELL, YOU HAVE TO

15 1 YOU HAVE TO... Source: Primal MediaPrimal Media

16 1 YOU HAVE TO... TWITTER.com Source: Compete

17 1 WELL, YOU HAVE TO... 2 FOSTER TRANSPARENCY. 4 3

18

19 MARKETING/F UNRAISING REAL PEOPLE

20 2 FOSTER TRANSPARENCY. REAL PEOPLE REAL CAUSES

21 1 WELL, YOU HAVE TO... 2 FOSTER TRANSPARENCY. 4 3 GAIN A NEW AUDIENCE.

22 200 million members 20 million visits/month 76 million visits/month 3 GAIN A NEW AUDIENCE.

23 1 WELL, YOU HAVE TO... 2 FOSTER TRANSPARENCY. 4 3 GAIN A NEW AUDIENCE. CONTROL YOUR BRAND

24 4 CONTROL YOUR BRAND Photo Credit rxyrolla

25 4 CONTROL YOUR BRAND

26 1. WHAT ARE PEOPLE SAYING? 2. REACT QUICKLY 3. RESPOND WITH TRANSPARENCY

27 1. BE CONSISTENT 2. BE AUTHENTIC 3. BE DEFINED 4. BE INTERESTING 5. GIVE & TAKE

28 1. BE CONSISTENT 2. BE AUTHENTIC 3. BE DEFINED 4. BE INTERESTING 5. GIVE & TAKE

29 1. BE CONSISTENT 2. BE AUTHENTIC 3. BE DEFINEABLE 4. BE INTERESTING 5. GIVE & TAKE

30 1. BE CONSISTENT 2. BE AUTHENTIC 3. BE DEFINED 4. BE INTERESTING 5. GIVE & TAKE

31 1. BE CONSISTENT 2. BE AUTHENTIC 3. BE DEFINED 4. BE INTERESTING 5. GIVE & TAKE

32 photo: beautyinmetal WHAT ARE THE TOOLS?

33 CONTENT UTILIZE “ALL” PLATFORMS

34 AUTOMATE & OPTIMIZE

35 LEARN THE LANGAUGE

36 FOUR GREAT RESOURCES


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