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Search Life Meets Real Life Danny Sullivan Editor-In-Chief Search Engine Land

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Presentation on theme: "Search Life Meets Real Life Danny Sullivan Editor-In-Chief Search Engine Land"— Presentation transcript:

1 Search Life Meets Real Life Danny Sullivan Editor-In-Chief Search Engine Land

2 I needed to call the police…

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7 Google StreetView: Cool Or Not?

8 “Cool Sights In Google StreetView” - Chris Silver Smith

9 The Conflicts…  Minnesota Town Opts-Out Of Google StreetView; Google Fights Back Against "Private Property" Claim In Another Case  property-claim-in-another-case  Google Threatened With Sanctions Over Photo Mapping Service in Germany   It Takes A UK Village To Thwart Google StreetView 

10 The Benefits…  "Google Earth Town" Nanaimo Wires Self To Google Maps To Drive Tourism  Google Woos Brits With Bike-Based StreetView Project google-woos-brits-with-bike- based-street-view-project

11 The Solutions?  No photography in public?  Or just for “mapping?”  Remove public buildings?  Robots.txt for private buildings?  Apartments?  If someone moves?  OK in Germany but not in US?

12 Location Services…  Make life easier to find nearby business or socialize locations….

13 When Google Latitude Stalking Isn’t Such A Bad Thing om/2009/04/15/when- google-latitude-stalking- isnt-such-a-bad-thing/

14 …Are Tracking  Where’s the data stored?  On the device, with the carrier, with the app provider, all?  Is there “one stop” clearing?  Where’s the privacy policy?

15 So Consider…  Local apps, products, devices offer great usefulness  But local may need to be easier  And local can be very personal  Think through the issues and don’t be surprised if unexpected ones develop

16  SMX: Search Marketing Expo (http://searchmarketingexpo.com)  Our search marketing conference series. SMX Advanced in Seattle, June 2 & 3 SMX East -- especially for advertisers -- next Oct. 5-7  Search Engine Land (http://searchengineland.com)  Stories and news from me and others  SearchCap (http://searchengineland.com/searchcap.php)  Daily recap of search news from SEL & across the web  Sphinn (http://sphinn.com)  Social site for search marketers: share news stories, talk in forums, network and view upcoming events Questions?

17  SMX: Search Marketing Expo (http://searchmarketingexpo.com)  Our search marketing conference series. SMX Advanced in Seattle, June 2 & 3 SMX East – emphasis on local – next Oct. 5-7  Search Engine Land (http://searchengineland.com)  Stories and news from me and others  “Locals Only” column  SearchCap (http://searchengineland.com/searchcap.php)  Daily recap of search news from SEL & across the web  Sphinn (http://sphinn.com)  Social site for search marketers: share news stories, talk in forums, network and view upcoming events


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