We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byKiley Prout
Modified about 1 year ago
© VGROUP CASE STUDY — Connections Recruitment Consultants A brand to match all ambitions
_ © VGROUP CASE STUDY Connections Recruitment Consultants In the increasingly sophisticated recruitment sector, Connections needed an edge in the market and a focus for their team. They asked us for a new brand centred on a big idea. Our solution tapped straight into the values and ambition of three core audiences. ‘Ambitions matched’ has instant appeal for clients, candidates and employees alike; meanwhile the contemporary visual identity is alive with connections. Integrated across all company communications, the new identity focuses the business strategy around a vibrant brand strategy: Connections_reinvented. 2 BRAND POSITIONING LOGO & VISUAL IDENTITY STATIONERY COPYWRITING WEBSITE DESIGN RESPONSIVE WEB DEVELOPMENT PHOTOGRAPHY & ART DIRECTION SYSTEMS INTEGRATION SIGNAGE DESIGN BRAND LAUNCH PRESENTATION
_ © VGROUP CASE STUDY Connections Previous logo Before 3
_ © VGROUP CASE STUDY Connections New logotype system After 4
_ © VGROUP CASE STUDY Connections Logotype system 5 External overarching brand proposition Internal overarching employer brand proposition
_ © VGROUP CASE STUDY Connections Logotype system 6 External overarching brand proposition Internal overarching employer brand proposition
_ © VGROUP CASE STUDY Connections Logo system sector extension 7 Other ways to use the system
_ © VGROUP CASE STUDY Connections Colour palette 8 Inspiring Friendly Modern Sophisticated Engaging Primary colour palette Secondary colour palette
_ © VGROUP CASE STUDY Connections Visual identity photography 9
_ © VGROUP CASE STUDY Connections Website design and development 10 Visit website > © VGROUP CASE STUDY _ username is: demo and password: connections123
_ © VGROUP CASE STUDY Connections Responsive platforms 11
_ © VGROUP CASE STUDY Connections Responsive platforms 12 Recognising that candidates would need to view vacancies on personal (and private) devices, we designed a responsive website offering full functionality across desktop, tablet and mobile. We also developed an application programming interface (API) to handle the exchange of information between information systems and the new website. This link ensured that vacancies were published instantly. A new MyConnections area was introduced, speeding up the application process by allowing candidates to save and quickly submit up to date information and CVs. Job wishlists and application history were the finishing touches for an easily manageable application process.
_ © VGROUP CASE STUDY Connections Letterhead and business cards 13
_ © VGROUP CASE STUDY Connections Signage 14
_ © VGROUP CASE STUDY Connections Environmental branding 15
_ © VGROUP CASE STUDY 16 Connections Client testimonial Right from the start VGROUP understood we were a B2B services business looking not only to define our brand but also to communicate this through distinctive visual identity. Every step of the way from defining exactly what deliverables we could expect through to a passionate involvement in the finished designs, the team shone. I’d have no hesitation in recommending VGROUP and hope to work together in the future. Henry Wellesley-Davies Head of Operations and Major Accounts Connections
4 ISETTA SQUARE 35 NEW ENGLAND STREET BRIGHTON BN1 4GQ TEL +44 (0) also at: 20 BROADWICK STREET LONDON W1F 8HT TEL +44 (0) VGROUP.COM Please use your keyboard or the arrows below to progress
MicroKernel Pattern Presented by Sahibzada Sami ud din Kashif Khurshid.
1 Unified Communications and Collaboration Campaign MM TI-BDM Deck User Guidance Purpose of this deck: –Show how Microsoft ® Unified Communications and.
Advice and Guidance for National 4 and National 5 Administration & IT Emerging Technologies Advice and Guidance for Practitioners.
What is e-learning? “The term e-learning applies to the broad range of ways computing and communication technologies can be used for teaching and learning.”
1 webcredible | user experience research design training 1 User research findings University of Hull.
Secure File Transfer Protocol (SFTP) With Secure Copy (SC) What is a Secure File Transfer Protocol with Secure Copy???
Offshore Europe Oil & Gas Exhibition & Conference Aberdeen 2005 Gordon Rodgers Business Manager SQA A framework for Training and Competence.
Business Management Learning and Teaching Approaches – Advice and Guidance for Practitioners National 5 Understanding Business.
Microsoft Dynamics AX Name Title Microsoft Corporation Industrial Equipment Manufacturing.
HR – Are we marketing the brand ? Neil Scurlock Head of Learning & Development The Chartered Institute of Marketing.
Technology Adoption Pack Presented By: Bassel Zoueiter Date: May 8, 2012.
Learning outcomes: PwCs perspective Konica Stones Manager – Student Recruitment
Understanding Business Contents Needs/Wants & Goods/Services Risks Factors of Production Entrepreneurs Sectors of Industry Sectors.
Telecommunication Development Bureau HR as a knowledge facilitator or Manager ITU Regional Workshop on Strategic HR Management Cairo Egypt April.
A product of. About Us Al-Shaymaa (Private) Limited is a subsidiary of Al-Shaymaa FZE, UAE, an investment group. What makes Al-Shaymaa (Private) Limited.
We were looking for a new website. Our old site was a showcase for the school but its use was limited because: Updating.
INTRODUCTION In business today, the formula for success includes two vital ingredients, effectively utilizing the latest technologies and proper information.
Delivering Success For Your College Through International Skills Partnerships 27 and 28 June 2013.
How to secure your Spring Week Rachel Curry – Graduate Recruitment.
Case Study >Quadnet Fire Detection System Rafiki Protection Ltd.
Working together towards an apprenticeship entitlement Welcome Kathryn Bryant Learner Services Project Director / Young Peoples Learning Director East.
Project L.O.F.T. Report May 2007 through October 2007 Creating a design to meet stakeholder desires and dissolve our current set of interacting problems.
CARD-LINKED OFFERS Financial Institutions. What We Do We deliver Card-Linked Offers that generate strong results by engaging cardholders and creating.
Welcome to Synergy 2013 Chip Casanave Data Access Worldwide.
Linda McCabe and Donna Davies South London District The Jobcentre Plus offer.
Company profile Who we are We are an independent black owned full-service production company providing services spanning a broad range of applications.
NextEnd We believe that the employee is not a mere input of production but a real strategic resource whose loyalty is to be gained and preserved.
Step 6. Idea Generation. Step 6: Idea Generation Why is it important? This is the most visible step as all the workshop attendees come together. You need.
Talent Management – an essential key to Business Success “The importance of Talent Management in the current business environment ” Nigel Moore, Managing.
1 Meridio Training – Consulting Elite. 2 Course objectives By the end of this training session you will: Understand why the Elite programme is being introduced.
© 2016 SlidePlayer.com Inc. All rights reserved.