Kodak sustained growth with many new products designed to defend & extend amateur film sales 2009 Adam Hartung 2012 Adam Hartung
Meanwhile, in the lab, disruptive innovation was developed 2012 Adam Hartung
But Kodak missed the market shift entirely THIS VS THIS 2012 Adam Hartung
Leaders are put at risk by market shifts with superior returns going to adapters 2012 Adam Hartung VS
Revenue growth is all that matters 2012 Adam Hartung Be future-oriented Obsess about competitors Disrupt yourself Create and maintain white space The Phoenix Principle
15% of current market leaders turn over every 3-5 years. 2012 Adam Hartung Environmental change means opportunity
Step 1 - Invest for future value, not historical skills 2012 Adam Hartung
Step 2 – Invest in attacking traditional lock ins 2012 Adam Hartung Industry Lock-in: Customers care about the quality of analog music Industry Lock-in: Customers want laptops for portability
And…start on the fringe – not in a gladiator battle 2012 Adam Hartung VS.
Step 3 – Be Disruptive. What can be done differently to fulfill trends 2012 Adam Hartung
Step 4 – Keep your management in white space 2012 Adam Hartung
The Phoenix Principle for superior rates of return 2012 Adam Hartung Invest for the future, not from the past Focus on competitors, not customers Be disruptive, not sustaining Manage in White Space to innovate
Contact Information 2012 Adam Hartung 847.726.8465 www.adamhartung.com firstname.lastname@example.org Keynote Speaker Growth Workshops
Your consent to our cookies if you continue to use this website.