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Is the Future flat? Paul Kafno

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1 Is the Future flat? Paul Kafno

2 Content, Distribution, Displays

3 Challenges for the next 10 years The shift to digital The shift to digital Making money (surviving) in a crowded marketplace. Making money (surviving) in a crowded marketplace. Understanding what new technology brings to the party – threats as well as opportunities Understanding what new technology brings to the party – threats as well as opportunities Having a real vision of TV viewers today Having a real vision of TV viewers today Having a new vision of content and how it is created. Having a new vision of content and how it is created.

4 Agenda High Definition Television High Definition Television Interactivity Interactivity Cross Media Content Cross Media Content Interactive Storytelling. Interactive Storytelling. New ways of creating content. New ways of creating content.

5 Viewing figures flat? Last year in the UK viewers in Sky digital households watched more satellite than terrestrial TV for the first time. Last year in the UK viewers in Sky digital households watched more satellite than terrestrial TV for the first time. BARB reports non-terrestrial had a record 51% compared with 49% in BARB reports non-terrestrial had a record 51% compared with 49% in BBC’s main channels fell to an all-time low – 25% for BBC1, BBC” lost 9%. BBC’s main channels fell to an all-time low – 25% for BBC1, BBC” lost 9%. BBC4 and ITV2 together got 2.1% (compared to 2.3% UK Gold) BBC4 and ITV2 together got 2.1% (compared to 2.3% UK Gold)

6 Technology seen as a Threat Many competing channels – terrestrial, satellite, cable, broadband Many competing channels – terrestrial, satellite, cable, broadband Personal Digital Recorders and TIVO-type devices let viewers skip commercials. Personal Digital Recorders and TIVO-type devices let viewers skip commercials. DVDs offer perceivably better image quality than most digital services. DVDs offer perceivably better image quality than most digital services. Computers can display better images than analogue TV. Computers can display better images than analogue TV.

7 What’s wrong? Young people are watching less television and spending more time on the Internet and computer games. Young people are watching less television and spending more time on the Internet and computer games. Old people increasingly feel that there is “nothing for them” as broadcasters have tried to capture the elusive “young” audiences. Old people increasingly feel that there is “nothing for them” as broadcasters have tried to capture the elusive “young” audiences. Even Sky’s movie channel is down – only sports is on the up. Even Sky’s movie channel is down – only sports is on the up.

8 So… Broadcasters are looking for new ways to grab their audience and “immerse” them in the way that computer and console games do. Broadcasters are looking for new ways to grab their audience and “immerse” them in the way that computer and console games do. That means interactivity – getting audiences to lean forward. That means interactivity – getting audiences to lean forward. They need new content at affordable prices. They need new content at affordable prices.

9 Bye bye “box” in the corner

10 Immersivity 1 – Hullo, big flat screen

11 The big screen sales story LCD screen sales ,700 LCD screen sales ,700 Plasma sales16,300 Plasma sales16,300 Rear Projection157,500 Rear Projection157,500 LCD screen sales ,400 LCD screen sales ,400 Plasma sales70,600 Plasma sales70,600 Rear Projection198,500 Rear Projection198,500 LCD screen sales ,500 LCD screen sales ,500 Plasma sales218,700 Plasma sales218,700 Rear Projection256,000 Rear Projection256,000 Sales volume in Britain, France, Germany, Spain, Italy, the Netherlands, Belgium, Switzerland, Sweden, Austria. Source: The Economist Summer 2004 Sales volume in Britain, France, Germany, Spain, Italy, the Netherlands, Belgium, Switzerland, Sweden, Austria. Source: The Economist Summer 2004

12 Bigger screens need better pictures DVDs already code better pictures than most domestic TVs can show. DVDs already code better pictures than most domestic TVs can show. Computer Games on computers are generated synthetically and give terrific quality. Computer Games on computers are generated synthetically and give terrific quality. The answer appears to be High Definition Television. The answer appears to be High Definition Television. HD marketing offers a new “wow” factor HD marketing offers a new “wow” factor

13 Immersivity 2 – HD. What is it? System gives better pictures than we have now – usually 4 times as much detail. System gives better pictures than we have now – usually 4 times as much detail. Generally a wide screen (16:9) format Generally a wide screen (16:9) format An electronic format that originated in the Japanese desire to overtake 35mm film. An electronic format that originated in the Japanese desire to overtake 35mm film. International standards’ battles in the eighties and nineties prevented a world standard emerging. International standards’ battles in the eighties and nineties prevented a world standard emerging. FCC’s decision to go digital has forced USA networks into line. FCC’s decision to go digital has forced USA networks into line. But there are may competing standards. But there are may competing standards. However, consumers seem to like it. However, consumers seem to like it.

14 Why HD now? Manufacturers need to sell new display products Manufacturers need to sell new display products Broadcasters need something new to hook viewers Broadcasters need something new to hook viewers TV pictures have to compete with digital images from DVDs and computer games. TV pictures have to compete with digital images from DVDs and computer games. Interactive services need more text – therefore better screen quality to show it Interactive services need more text – therefore better screen quality to show it Domestic screens are getting flatter, slimmer and bigger – 35inch plus in Europe Domestic screens are getting flatter, slimmer and bigger – 35inch plus in Europe

15 A new dimension to viewing

16 The international market wants HD USA increasingly demands delivery of programmes in HD (generally 1080:25) USA increasingly demands delivery of programmes in HD (generally 1080:25) Datamonitor predicts 4.6 million HD users in Europe by 2008, Germany, UK and France leading, with Italy fourth. Sky intends to launch a service. Datamonitor predicts 4.6 million HD users in Europe by 2008, Germany, UK and France leading, with Italy fourth. Sky intends to launch a service. BBC has made a commitment to producing all its programmes in HD BBC has made a commitment to producing all its programmes in HD

17 Importance of TV sales to the UK Economy

18 In What Form?

19 Datamonitor predictions 4.6 million HDTV homes in Europe by million HDTV homes in Europe by 2008 Germany, UK, France and Italy will lead Germany, UK, France and Italy will lead Average price of an HDTV set in Europe currently $4,900 Average price of an HDTV set in Europe currently $4,900 MPEG-4 will win against Media 9 MPEG-4 will win against Media 9 Take-up will be slow because of cost of receivers and shortage of programme material. Take-up will be slow because of cost of receivers and shortage of programme material.

20 Unbeatable co.uk Instock HDTV Products Instock HDTV Products CodeProductAvailabilityPriceFreeview LCD TV122194JVC LT26D50BJ 26" Freeview Widescreen LCD Television In Stock £1, JVC LT32D50BJ 32" LCD Television + DRM10 DVD Recorder In Stock £1, LCD Television Packages800486Philips 32PF " Widescreen LCD Television (with Table Top Stand) + DVDR610 DVD Recorder In Stock £2, Philips 32PF " Widescreen LCD Television (with Table Top Stand) + DVDR630VR DVD Recorder In Stock £2, Philips 32PF " Widescreen LCD Television (with Table Top Stand) + DVDR520H In Stock £2, Philips 32PF " Widescreen LCD Television (with Table Top Stand) + DVDR725H In Stock £2, Plasma Monitor with Built-in Analogue TV Tuner120207Sony KEP42M1 42" Plasma Television (Black) In Stock £2, Plasma Monitor with Separate Freeview Tuner121650Pioneer PDP435XDE 43" Freeview Plasma Television In Stock £3, Pioneer PDP505XDE 50" Freeview Plasma Television In Stock £4, Widescreen LCD TV118595LG RZ17LZ40 17" LCD Television In Stock £ Sony KLVL23M1S 23" Widescreen LCD Television (Silver) In Stock £ Toshiba 32WL48 32" LCD Television In Stock £1, Philips 32PF " Widescreen LCD Television (with Table Top Stand) In Stock £1, CodeProductAvailabilityPriceFreeview LCD TV122194JVC LT26D50BJ 26" Freeview Widescreen LCD Television In Stock £1, JVC LT32D50BJ 32" LCD Television + DRM10 DVD Recorder In Stock £1, LCD Television Packages800486Philips 32PF " Widescreen LCD Television (with Table Top Stand) + DVDR610 DVD Recorder In Stock £2, Philips 32PF " Widescreen LCD Television (with Table Top Stand) + DVDR630VR DVD Recorder In Stock £2, Philips 32PF " Widescreen LCD Television (with Table Top Stand) + DVDR520H In Stock £2, Philips 32PF " Widescreen LCD Television (with Table Top Stand) + DVDR725H In Stock £2, Plasma Monitor with Built-in Analogue TV Tuner120207Sony KEP42M1 42" Plasma Television (Black) In Stock £2, Plasma Monitor with Separate Freeview Tuner121650Pioneer PDP435XDE 43" Freeview Plasma Television In Stock £3, Pioneer PDP505XDE 50" Freeview Plasma Television In Stock £4, Widescreen LCD TV118595LG RZ17LZ40 17" LCD Television In Stock £ Sony KLVL23M1S 23" Widescreen LCD Television (Silver) In Stock £ Toshiba 32WL48 32" LCD Television In Stock £1, Philips 32PF " Widescreen LCD Television (with Table Top Stand) In Stock £1,999.98JVC LT26D50BJ 26" Freeview Widescreen LCD Television JVC LT32D50BJ 32" LCD Television + DRM10 DVD Recorder Philips 32PF " Widescreen LCD Television (with Table Top Stand) + DVDR610 DVD Recorder Philips 32PF " Widescreen LCD Television (with Table Top Stand) + DVDR630VR DVD RecorderPhilips 32PF " Widescreen LCD Television (with Table Top Stand) + DVDR520H Philips 32PF " Widescreen LCD Television (with Table Top Stand) + DVDR725H Sony KEP42M1 42" Plasma Television (Black) Pioneer PDP435XDE 43" Freeview Plasma Television Pioneer PDP505XDE 50" Freeview Plasma Television LG RZ17LZ40 17" LCD Television Sony KLVL23M1S 23" Widescreen LCD Television (Silver) Toshiba 32WL48 32" LCD Television Philips 32PF " Widescreen LCD Television (with Table Top Stand) JVC LT26D50BJ 26" Freeview Widescreen LCD Television JVC LT32D50BJ 32" LCD Television + DRM10 DVD Recorder Philips 32PF " Widescreen LCD Television (with Table Top Stand) + DVDR610 DVD Recorder Philips 32PF " Widescreen LCD Television (with Table Top Stand) + DVDR630VR DVD RecorderPhilips 32PF " Widescreen LCD Television (with Table Top Stand) + DVDR520H Philips 32PF " Widescreen LCD Television (with Table Top Stand) + DVDR725H Sony KEP42M1 42" Plasma Television (Black) Pioneer PDP435XDE 43" Freeview Plasma Television Pioneer PDP505XDE 50" Freeview Plasma Television LG RZ17LZ40 17" LCD Television Sony KLVL23M1S 23" Widescreen LCD Television (Silver) Toshiba 32WL48 32" LCD Television Philips 32PF " Widescreen LCD Television (with Table Top Stand)

21 The feel-good factor HD is a great production medium for the creative team. HD is a great production medium for the creative team. Terrific picture detail – acquired images often seem like 3D because the rendering of surfaces is so accurate. Almost tactile quality to pictures. Terrific picture detail – acquired images often seem like 3D because the rendering of surfaces is so accurate. Almost tactile quality to pictures. Much improved colour. Much improved colour. Widescreen. Widescreen. Looks terrific on cinema-sized screens –good for e-cinema alternative content. Looks terrific on cinema-sized screens –good for e-cinema alternative content.

22 The Creative Challenge HD pictures have a different quality to even the best film. The effect is often thought to be 3D. HD pictures have a different quality to even the best film. The effect is often thought to be 3D. Stability of the image gives a unique way of communicating texture. Stability of the image gives a unique way of communicating texture. Directors frame differently – they can spend longer on wide shots Directors frame differently – they can spend longer on wide shots Editing is different. Editing is different. The viewer experience is more immersive. The viewer experience is more immersive.

23 The feel-not-quite-so-good factor Need for greater TX bandwidth. Need for greater TX bandwidth. Compression therefore during acquisition, post- production and distribution. Compression therefore during acquisition, post- production and distribution. Conflicts between proprietary compression protocols. Conflicts between proprietary compression protocols. Some curious visual effects. Some curious visual effects. Will the end result really that be impressive on a domestic screen? Will we really be seeing HD? Will the end result really that be impressive on a domestic screen? Will we really be seeing HD?

24 Some Negative Business Questions Does picture quality really matter to the viewer? Does picture quality really matter to the viewer? Isn’t TV all about content? Isn’t TV all about content? Aren’t HD displays too expensive? Aren’t HD displays too expensive? How many homes have space for a big display? How many homes have space for a big display? Won’t pirates be able to pinch high quality images from the screen? Won’t pirates be able to pinch high quality images from the screen? Isn’t it hard enough to persuade viewers to sign up to SD digital? Isn’t it hard enough to persuade viewers to sign up to SD digital?

25 Some Positive Business Questions Differentiation is a well-established competitive strategy. Shouldn’t TV come in a range of qualities like soap powders? Differentiation is a well-established competitive strategy. Shouldn’t TV come in a range of qualities like soap powders? Product Cycle? Is the standard def “cash cow” declining. Is HD the replacement? Product Cycle? Is the standard def “cash cow” declining. Is HD the replacement? Something new? Doesn’t TV need a new “wow” factor to sell itself? Something new? Doesn’t TV need a new “wow” factor to sell itself?

26 If we produce in HD can we deliver it to the viewer? Compression everywhere – at acquisition, post- production, distribution. Compression everywhere – at acquisition, post- production, distribution. TX multiplexes already deliver variable quality with standard definition TV. Will this get worse with HD? TX multiplexes already deliver variable quality with standard definition TV. Will this get worse with HD? Digital modems need constant rebooting. Won’t this get worse with higher data flows? Digital modems need constant rebooting. Won’t this get worse with higher data flows? We have terrible lip synch problems with digital now. Won’t that be even more objectionable with HD pictures? We have terrible lip synch problems with digital now. Won’t that be even more objectionable with HD pictures?

27 “Immersion” is the keyword Immersion means entering more fully into a mediated experience. Immersion means entering more fully into a mediated experience. A viewer can lean back and stay immersed – if the screen is big enough A viewer can lean back and stay immersed – if the screen is big enough Qualitatively, it’s like the difference between 2D and 3D. Qualitatively, it’s like the difference between 2D and 3D.

28 Home Cinema 1

29 Home Cinema 2

30 Home Cinema 3

31 Les Miserables

32 What are the markets Broadcast now (USA, Japan, Australia, Latin America) Broadcast now (USA, Japan, Australia, Latin America) Broadcast soon (France, Italy, Germany, UK) Broadcast soon (France, Italy, Germany, UK) Alternative content for Digital cinema/Electronic Theatre? Alternative content for Digital cinema/Electronic Theatre? HD DVDs for home cinema. HD DVDs for home cinema.

33 The Cost factor Manufacturers are delivering very cheap camcorders using compression, but full bandwidth HD still expensive Manufacturers are delivering very cheap camcorders using compression, but full bandwidth HD still expensive Editing, image processing, graphics cost more – investment in new cards, software, HD monitors. Editing, image processing, graphics cost more – investment in new cards, software, HD monitors. Design elements may require higher finish. Design elements may require higher finish. Buying rights to library images – paintings etc – may well cost more. Buying rights to library images – paintings etc – may well cost more.

34 The Compatibility Issue The Producer will inevitably also have to deliver – and pay for - standard definition versions. The Producer will inevitably also have to deliver – and pay for - standard definition versions. The production team are faced with difficult format choices – use the widescreen for best effect or shoot and protect for 4:3? The production team are faced with difficult format choices – use the widescreen for best effect or shoot and protect for 4:3? Making a good 16:9 version into a good 4:3 version takes production times (decisions) and machine time (format conversion/pan and scan) and stock. Making a good 16:9 version into a good 4:3 version takes production times (decisions) and machine time (format conversion/pan and scan) and stock.

35 Audio Better pictures need better sound. Better pictures need better sound. Lip synch needs to be absolute Lip synch needs to be absolute Apart from acquisition there are dangers at edit conform, relays through the TX system, and at the home receiver. Apart from acquisition there are dangers at edit conform, relays through the TX system, and at the home receiver. For projection there may be problems of wandering synch because of variable anti-key- stoning processing. For projection there may be problems of wandering synch because of variable anti-key- stoning processing.

36 What producers need to think about Why shoot in HD? Does it add value? Why shoot in HD? Does it add value? What system – 1080i/25, 720p, 1080p? What system – 1080i/25, 720p, 1080p? Have you got good technical advice across the whole chain? Have you got good technical advice across the whole chain? Can you check picture quality on location? There can be unpleasant surprises if you don’t have a proper widescreen HD monitor. Can you check picture quality on location? There can be unpleasant surprises if you don’t have a proper widescreen HD monitor.

37 What producers need to think about Are sets wigs and costume up to HD quality ? Are sets wigs and costume up to HD quality ? Are your artistes up to it? Are your artistes up to it? Will you be using lights? HD pictures only look good with the proper shaping What kind? Will you be using lights? HD pictures only look good with the proper shaping What kind? Are you sure about your editing and special FX? Not all systems work quite as well as manufacturers claim. Are you sure about your editing and special FX? Not all systems work quite as well as manufacturers claim.

38 What producers need to think about The creative implications of better picture, widescreen and big screen for framing and transitions. The creative implications of better picture, widescreen and big screen for framing and transitions. Think about audio and be vigilant about lip- synch through post. Think about audio and be vigilant about lip- synch through post. Think about compatibility with 4:3 - decide priorities. Think about compatibility with 4:3 - decide priorities. Think about titles – size, positioning and movement – will the concept work in 4:3 Think about titles – size, positioning and movement – will the concept work in 4:3

39 Recent Experience Dion Beebe shot some of Michael Mann’s Collateral on HD. Choice was practical rather than aesthetic. Dion Beebe shot some of Michael Mann’s Collateral on HD. Choice was practical rather than aesthetic.

40 SWOT STRENGTH Better pictures. Pictures will also work on big screens as “Alternative Content” for e-cinema. Higher quality for archive/library use in future WEAKNESS Systems may not deliver full quality. Expense – need for upgrading acquisition, PP and display. Displays need to be big to see quality Extra costs – and concerns – for producers, and consumers. Need to convince consumers, System alone will not succeed – it needs appropriate programming OPPORTUNITY Provide a home cinema type of experience that attracts audiences, THREAT If full quality not delivered by broadcasters consumers will feel cheated. Producers invest in HD production but cannot recoup their extra costs. New approaches to image making.

41 Strength Better Pictures Better Pictures Pictures will also work on big screens as “Alternative Content” for e-cinema. Pictures will also work on big screens as “Alternative Content” for e-cinema. Higher quality for archive/library use in future. Higher quality for archive/library use in future.

42 Weakness Systems may not deliver full quality Systems may not deliver full quality Expense – need for upgrading acquisition, PP and display. Expense – need for upgrading acquisition, PP and display. Displays need to be big to see quality Displays need to be big to see quality Extra costs – and concerns – for producers and consumers. Extra costs – and concerns – for producers and consumers. Need to convince consumers. Need to convince consumers. System alone will not succeed – it needs appropriate programming. System alone will not succeed – it needs appropriate programming.

43 Opportunity Provides a high quality home cinema type of experience that attracts audiences. Provides a high quality home cinema type of experience that attracts audiences.

44 Threat If full quality not delivered by broadcasters consumers will feel cheated. If full quality not delivered by broadcasters consumers will feel cheated. Producers invest in HD production but cannot recoup their extra costs. Producers invest in HD production but cannot recoup their extra costs. New approaches to image making. New approaches to image making.

45 Immersivity 3 - Interactivity Broadcasters like interactivity. The red button is appears more and more frequently. Broadcasters like interactivity. The red button is appears more and more frequently. Evidence shows people like to vote. Evidence shows people like to vote. Olympics - 10 million viewers accessed the service. Olympics - 10 million viewers accessed the service. Wimbledon million Sky viewers accessed the service. Wimbledon million Sky viewers accessed the service. Test the Nation – I million Test the Nation – I million Big Brother – 700,00- viewers paid 25p for enhanced NTL/Telewest service. Big Brother – 700,00- viewers paid 25p for enhanced NTL/Telewest service.

46 Interactive menus clearer on HD

47 But…. Consumer experience in all systems is fairly weak because of TV’s “asymmetry (only phone lines back). Cannot compete with the speed of Internet or computer games. Consumer experience in all systems is fairly weak because of TV’s “asymmetry (only phone lines back). Cannot compete with the speed of Internet or computer games. The middleware platforms – Open, Liberate, Freeview are incompatible. Producers have to code separately for each system. The middleware platforms – Open, Liberate, Freeview are incompatible. Producers have to code separately for each system. Some attempts to bridge the gap – EnSequence, Chello, BBC has written its own system. Some attempts to bridge the gap – EnSequence, Chello, BBC has written its own system.

48 Immersivity 4 – Content Everywhere Producers increasingly need to exploit their work, not only internationally, but across all media. Producers increasingly need to exploit their work, not only internationally, but across all media. Digital Cinema, Broadband Internet, Mobile devices (phones, PDA’s) Digital Cinema, Broadband Internet, Mobile devices (phones, PDA’s) Challenge is to find a way to re-purpose entertainment brands so that users will pay. Challenge is to find a way to re-purpose entertainment brands so that users will pay.

49 Digital Cinema Stability of electronic image offers enhanced viewing. Stability of electronic image offers enhanced viewing. Instant distribution possible by satellite, terrestrial or cable. Instant distribution possible by satellite, terrestrial or cable. More flexibility for cinema exhibitors. More flexibility for cinema exhibitors. Easier showing of commercials Easier showing of commercials Can show much wider range of content – concerts, events, theatre, sports, gaming tournaments. Can show much wider range of content – concerts, events, theatre, sports, gaming tournaments. No hard copies to pirate, and good encryption. No hard copies to pirate, and good encryption. UK Film Council funding conversion of 200 cinemas to digital. UK Film Council funding conversion of 200 cinemas to digital.

50 The Internet Broadcasters’ salvation. They can put more public service material on related websites. Broadcasters’ salvation. They can put more public service material on related websites. BBC’s website seen as a major plank of their remit. BBC’s website seen as a major plank of their remit. Full symmetry for interactivity. Full symmetry for interactivity. Can link to the wider facilities of the semantic web. Can link to the wider facilities of the semantic web. Keeps a toe in the broadband world. Keeps a toe in the broadband world.

51 The miraculous mobile Consumer’s “favourite” device. Consumer’s “favourite” device. Producer’s favourite device also – consumer pays to receive messages, and billing is automatic. Producer’s favourite device also – consumer pays to receive messages, and billing is automatic. New Nvidia GoForce chip puts the power of a multi- media computer onto a mobile device. New Nvidia GoForce chip puts the power of a multi- media computer onto a mobile device. But there are limits to how many users an individual cell can support. But there are limits to how many users an individual cell can support. Will Wi-Fi be the answer? Will Wi-Fi be the answer? Meanwhile a battle royal is shaping up between Microsoft and Symbian to dominate the operating system. Meanwhile a battle royal is shaping up between Microsoft and Symbian to dominate the operating system.

52 What can consumers get? Extra information. Extra information. Personalised services Personalised services Special offers Special offers Opportunity to gamble. Opportunity to gamble. Additional storylines from a favourite soap. Additional storylines from a favourite soap.

53 Content Creation Experience shows that just relaying TV content onto mobiles does not work? Experience shows that just relaying TV content onto mobiles does not work? Challenge is to find a way of producing extra value at small cost. Challenge is to find a way of producing extra value at small cost. Producers such as Endemol experimenting with customised content. Producers such as Endemol experimenting with customised content. Broadcasters also need good, cheap content.. Broadcasters also need good, cheap content.. Squeeze on producers to make more for less. Squeeze on producers to make more for less. What are the possibilities. What are the possibilities.

54 Immersivity 5 - Animation

55 Synthetic images Animated films like Shrek and Toy Story are among the most popular kinds of content. Animated films like Shrek and Toy Story are among the most popular kinds of content. But they are slow and expensive to produce. But they are slow and expensive to produce. Software like MAYA and 3D Studio Max is good but complex to operate. Software like MAYA and 3D Studio Max is good but complex to operate. Television needs series to build viewer loyalty – Monkey Dust, South Park, The Simpsons. Television needs series to build viewer loyalty – Monkey Dust, South Park, The Simpsons. Is there a way this kind of creation can be speeded up? Is there a way this kind of creation can be speeded up?

56 3D Story Creation Settings, objects and characters are created as 3D meshes built from polygons, and “skinned”. Settings, objects and characters are created as 3D meshes built from polygons, and “skinned”. Once built they can be observed from any position – a film-maker’s dream. Once built they can be observed from any position – a film-maker’s dream. They are inherently interactive. They are inherently interactive.

57 The Machinima “movement” “Animated filmaking within a real-time virtual 3D environment. “Animated filmaking within a real-time virtual 3D environment. Uses games engines – Quake, Unreal Tournament - to generate content Uses games engines – Quake, Unreal Tournament - to generate content Puppeteered or menu driven creation. Puppeteered or menu driven creation. Spielberg used it to storyboard his latest movie. Spielberg used it to storyboard his latest movie. But still very basic. But still very basic.

58 Machinima

59 European development over 5 years VISIONS – Virtual storyboarding VISIONS – Virtual storyboarding VISTA – prototyping commercials VISTA – prototyping commercials V-MAN – creating virtual humans V-MAN – creating virtual humans INSCAPE – Interactive Storytelling INSCAPE – Interactive Storytelling

60 Virtual people

61 Builds sets, objects, characters.

62 Storyboarding for television

63 Creating a movie in the International Space Station

64 Virtual Storytelling Creates fantastic worlds easily Creates fantastic worlds easily Capable of infinite special effects. Capable of infinite special effects. Creates story in real time Creates story in real time Light data load Light data load Viewers can put themselves in the story, create new storylines and characters. Viewers can put themselves in the story, create new storylines and characters. Cheap easy way to storyboard, prototype for testing, and author for direct use. Cheap easy way to storyboard, prototype for testing, and author for direct use.

65 Effect on Content Style TV drama moving further away from strict realism to incorporate games and interactive styles (eg Green Wing). TV drama moving further away from strict realism to incorporate games and interactive styles (eg Green Wing). Sports (Olympics, Wimbledon) offer more alternative pathways through experience. Sports (Olympics, Wimbledon) offer more alternative pathways through experience. Reality Shows (Big Brother) dependent on voting Reality Shows (Big Brother) dependent on voting News channels mimic “Windows” approach of the Internet. News channels mimic “Windows” approach of the Internet.

66 Is the Future Flat? Displays will be flat, big and immersive Displays will be flat, big and immersive High Definition will give the illusion of 3D pictures. High Definition will give the illusion of 3D pictures. Content will be everywhere, customised for devices. More fantasy (history, sci-fi) settings. Content will be everywhere, customised for devices. More fantasy (history, sci-fi) settings. Viewers will be increasingly given the chance to enter the experience and interact with content Viewers will be increasingly given the chance to enter the experience and interact with content Virtual storytelling will use 3D characters, objects and settings to author “flat” images. Virtual storytelling will use 3D characters, objects and settings to author “flat” images.

67 Paul Kafno –


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