Presentation is loading. Please wait.

Presentation is loading. Please wait.

Local Content Forum 2009 March 23, 2009 Localization of Complex Industry Experiences, Success Factors, Challenges & Lessons Learned Abdulmohsen Almajnouni.

Similar presentations


Presentation on theme: "Local Content Forum 2009 March 23, 2009 Localization of Complex Industry Experiences, Success Factors, Challenges & Lessons Learned Abdulmohsen Almajnouni."— Presentation transcript:

1 Local Content Forum 2009 March 23, 2009 Localization of Complex Industry Experiences, Success Factors, Challenges & Lessons Learned Abdulmohsen Almajnouni VP, Saudi Operations Alkhorayef Petroleum Company (APC) March 23, 2009 Local Content Forum 2009 Eastern Province Chamber of Commerce Alkhorayef Petroleum Company (APC ) Prospective

2 Local Content Forum 2009 March 23, 2009 Outline Introduction APC Product & Services APC 2015 Vision Localization, Technology Transfer, and R&D Experience and Achievements Success Factors Challenges Lesson Learned Final Remarks

3 Local Content Forum 2009 March 23, 2009 Introduction to Alkhorayef Petroleum Company (APC) APC has two world class manufacturing facilities: WSP (Electrical Submersible Pumps) and WEPCO (Stainless Steel Foundry) 700 employees in Saudi Arabia, Kuwait, Rest of Middle East, Asia-Pacific, Russia, and Africa APC active in the Oil Business since 1988 Core business areas are Artificial Lift Contracting, Supply of Re-Engineered Stainless Steel Components, Well Services, and the Design, Financing, Construction, Operation and Maintenance of Specialty Oil Production Projects including Water Injection, Filtration and Early Production Facilities Our Customers are the Producing Departments in major oil companies such as Saudi Aramco, Kuwait Oil Company, Khafji Joint Operations, Chevron, National Oil Companies etc. Revenue $ 150,000,000 annually

4 Local Content Forum 2009 March 23, 2009 APC 16 years sales growth

5 Local Content Forum 2009 March 23, 2009 Saudi Arabia Saudi ARAMCO Khafji Joint Operations (KJO) Riyadh Water Authority Kuwait Kuwait Oil Company (KOC) Saudi/Kuwait Joint Operations (JO) Oman (PDO) Sudan Greater Nile Petroleum Operating Co. (GNPOC) White Nile Petroleum Operating Co. (WNPOC) PETRODAR Iraq (SOC) Iran (NIOC, TOTAL) Libya AGIP, AGOCO, OMV REPSOL, SIRTE, CPTL VEBA, WAHA, ZOC Malaysia (PETRONAS) Indonesia (Sinar Timur Engineering, Conoco-Philips) Russia (Lukoil, Conoco-Philips) Nigeria (Sterling) Current Customers & Contracts

6 Local Content Forum 2009 March 23, 2009 Venezuela Colombia Argentina Brazil Germany Nigeria Egypt Algeria Indonesia Vietnam Japan APC International Locations Facilities 2008 Tripoli, Libya Heglig, Sudan Medan, Indonesia Riyadh, KSA Amghara, Kuwait Ahwaz, Iran Wafra, Kuwait Dammam, KSA Shanghai, China Moscow, Russia

7 Local Content Forum 2009 March 23, 2009 WSP / Alkhorayef ESP Industry Experience In ESP business for over 20 yrs. Conducted over 20,000 repairs Only ESP Company with expertise to repair all brands Developed Own Product Line Awarded ESP contracts in excess of US$1,000 Million

8 Local Content Forum 2009 March 23, 2009 Manufacturing Facility - Dammam Commissioned Q Total Land Area 15,000 Square Meters 5,525 Square Meters of Covered Space 4,475 Square Meters of Yard & Warehouse Space Fully Equipped to Manufacture ESP Systems Ranging From 400 BPD/8 HP to 39,000 BPD/1,350 HP The Plant Includes: Engineering QA Lab. Inspection & Testing Warehousing Machines Motor Winding Assembly Sandblasting Corrosion Coating Finishing & Logistics

9 Local Content Forum 2009 March 23, 2009 ISO 9002: 1994 BSI Certification:1996 ISO 9001: 2000 BSI Certification: 2003 Maintain Highest Quality Standards Apply to Every Aspect of Our Business Quality Policy Executed Through Quality Manual Quality Manual Supported by QADs & QAPs Monitored & Evaluated to Ensure Conformity WSP / Alkhorayef Facilities Quality Assurance

10 Local Content Forum 2009 March 23, 2009 Manufactured Products Multi-Stage Pump Rotary Gas Separator Multi-Chamber ProSeal Sections Three Phase Electric Motor Westronic Motor Controller Switchboard (Fixed Speed Drive) VSD (Variable Speed Drive) & Skid Mounted

11 Local Content Forum 2009 March 23, 2009 Multi-Chamber ProSeal SectionsRotary Gas Separator Multi-Stage Pump

12 Local Content Forum 2009 March 23, 2009 Switchboard (Fixed Speed Drive) Three Compartment 4800V, 200A Westronic Motor Controller Three Phase Electric Motor

13 Local Content Forum 2009 March 23, 2009 VSD (Variable Speed Drive) Skid Mounted VSD (Variable Speed Drive)

14 Local Content Forum 2009 March 23, 2009 Total Plant Capacity – 11,647 pcs. per yr. (152 strings per mo.) Plant Currently 36% of Total Capacity – 4,159 pcs. per yr. (54 strings per mo.) Plant Capacity

15 Local Content Forum 2009 March 23, 2009 Lean Manufacturing System Toyota Production System (TPS) Porche, Boeing, Nike Customer focused Goals of Lean Improve Quality Eliminate Waste Reduce Leadtimes Reduce Total Costs

16 Local Content Forum 2009 March 23, 2009 WEPCO CONCEPTS Understanding original design, Understanding process conditions, Applying most advanced engineering techniques and metallurgical expertise, Fully documented processes, BETTER THAN NEW components for enhanced operational performance.

17 Local Content Forum 2009 March 23, 2009 WEPCO FULL INTEGRATION OF PRODUCTION CHAIN

18 Local Content Forum 2009 March 23, 2009 APC 2015 Vision World-class supplier of ESPs Reverse and Re-engineering of Pumps and Parts Top-notch Foundry and casting facility Top supplier of Specialty Chemicals (Drilling fluids, Stimulus products, Oilfield chemicals, Refining and Petrochemical and Water Treatment chemical programs) All associated services to Oil and Gas

19 Local Content Forum 2009 March 23, 2009 Localization & Technology Transfer Started as a major agent/distributed of the top ESP Companies in the World Developed strategy & vision to manufacture ESP in Saudi Built workshops and repair centers Recruited the top experts Purchased motor winding technology and associated systems Developed our own technologies

20 Local Content Forum 2009 March 23, 2009 Provide technology of international standards without compromise Develop new products continuously to address market demand and satisfy our customers Lead the industry in product quality, reliability and innovation Engineering & R&D Responsibilities

21 Local Content Forum 2009 March 23, 2009 Engineering and R&D Experience 9 managers with a total of 201 years experience Avg. experience level per manager is 22 years 26 personnel with total of 467 years experience Avg. experience level per employee is 18 years

22 Local Content Forum 2009 March 23, 2009 Experience and Achievements Manufacturer of top notch ESPs and Foundry of Pump parts in Saudi Arabia Competed with the top players (SLB, BHI, WFD, Wood Group, etc) Established R&D Facility in Dammam and Shanghai, China Implementation of LEAN Process ISO certificates

23 Local Content Forum 2009 March 23, 2009 Experience and Achievements Penetrated Gulf, ME, Asia, Russia, and Africa Diversity of workforce Localization of workforce Development of new products Contribution to SPSP

24 Local Content Forum 2009 March 23, 2009 Saudi Petroleum Services Polytechnic Part of APC to support Saudi Arabia local economy, we have signed an agreement with Ministry of Petroleum to contribute SR 1,500,00.00 for the establishment of the Part of this commitment, APC will be sponsoring 50 young Saudi at the Institute, who are currently studying at the Institute since September These candidates will be signing their employment contracts with the Institute APC’s Chairman vision to localize our workforce Graduates of the Institute will be distributed in various locations between the operations and plant.

25 Local Content Forum 2009 March 23, 2009 Success Factors Mission, Vision, Determination, and Buy-in Share-holder and Board of Directors Support Recruitment of right resource Investment in HR Very ambitious Saudization Program Local Economy Support by Saudi Aramco, SABIC, SWCC, SEC, etc. Availability of infrastructure to manufacture Overhead Control

26 Local Content Forum 2009 March 23, 2009 Challenges Achieving a level of excellence that surpasses that of the International Oil Field Companies Identifying the right resources Complexity of the Industry R&D Transferring the knowledge and “know-how” to the locals Supply Chain Management

27 Local Content Forum 2009 March 23, 2009 Lesson Learned Comprehensive marketing strategy Engineering and R&D Competition with International Service Companies is more difficult locally compared to overseas Augmented support of Local Companies (psychologically, financially, strategically, and logistically) Goals can be achieved by hard work, determination, and strategic planning Local Saudi and ME markets can accommodate more local manufactures More alliance and partnership within Saudi Companies is needed more than ever to compete with international Companies

28 Local Content Forum 2009 March 23, 2009 Final Remarks APC achieved its goals through vision, determination, local support, and desires to make it Saudi and ME market is big enough to accommodate more local factories International Companies should partner to localize and transfer technology in-house Major local Customers should augment supports to Local Manufacturers More collaboration and partnership is needed to compete in the real world

29 Local Content Forum 2009 March 23, 2009 Thank You


Download ppt "Local Content Forum 2009 March 23, 2009 Localization of Complex Industry Experiences, Success Factors, Challenges & Lessons Learned Abdulmohsen Almajnouni."

Similar presentations


Ads by Google