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INDI Disclaimer This is a sample business plan, so the company and business information are fictitious 2 …a revival of Indian Wear…

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Presentation on theme: "INDI Disclaimer This is a sample business plan, so the company and business information are fictitious 2 …a revival of Indian Wear…"— Presentation transcript:

1 INDI Disclaimer This is a sample business plan, so the company and business information are fictitious 2 …a revival of Indian Wear…

2  INDI 2 is a retail store for women’s wear with fine quality and latest trends in the Indian Wear  Our focus is to promote Indian handicraft Chikankari through launching a line of reversible Chikankari Indo-western wear, and position ourselves as the top retail store servicing this particular market  This business will cater to women (age 25 to 40)  The store will be located at South Extension, Delhi  Our brand has centralized itself directly in position to the residential location and social activities of our target market. We believe that this is critical to our initial success and long-term growth

3  INDI 2 is an apparel store that caters to the people who have true knowledge of embroidery, taste of fashion and appreciate design innovations  Our forte is to offer different looks at the same time by creating ‘reversible garments’ where one side is completely Indian and the other is contemporized Indian and in a variety of colours, designs and prints  We are the first and only brand bringing up this concept in Indian Wear.  We believe in the use of natural organic fabrics like cottons, silk, matka, chanderi, tussar  We also focus on very fine quality along with comfort

4  To cater to the changing apparel needs of the Indian Women.  To fill the gap between two varieties of garments  To introduce an innovative line of traditional Indian craft  To earn 70% market share and become the number one ethnic Indo-western wear apparel store in Delhi  To receive a 50% profit margin within the first year  To have a customer base of 1,000 by the end of the first operating year  To achieve a net profit of 55% by year two and 65% by year three.  To promote revenue generation amongst Indian craftsmen as our social responsibility  To promote environmental and craft sustainability

5 This is a fictitious graph to give an idea of our sales, gross margin and profit. The actual will be derived after the financial plans.

6 The goal is to expand your income so you don’t have to shrink your dreams DREAMS Home Travel - Car Education - Charity Early Retirement Investments Pay off debts Hobbies DREAMS Home Travel - Car Education - Charity Early Retirement Investments Pay off debts Hobbies Income

7  To promote Indian handicraft and offer continuous value added products to our customers  To offer quality and utility based designer wear garments in an assortment of sizes and styles to accommodate all varying body styles and shapes.  To showcase well-constructed fashions from prominent and cutting-edge designers  To accomplish this, we focus on exceptional design, innovation, quality, convenience and interactive communication.  To help women learn what clothing and styles go best with their unique personalities  To generate buzz and sales through top-notch exclusive services

8  To promote Indian craft worldwide and concentrate on its sustainability  To be a distinguished Indo-Western wear retailer known in Fashion capitals for the concept, quality of products, setting new trends and lifestyles

9  Having a good location in a high-shopping area  Quality product and good relationships with vendors  Outstanding customer service  Carry an assortment of sizes to fit the more ample frames  Provide customers with top notch personalized customer service in an atmosphere of hospitality  Advertise and promote in areas that our target customer base will learn about our store  Continuously review our inventory and sales and adjust our inventory levels accordingly

10  INDI 2 is organized as a partnership among the two partners of Nisha Bhawani and Sruti Jindal  All decisions are made in-line with the company objectives.  The duo will handle the designing responsibilities  Chandra E. Miller will handle all administrative and managerial duties. She will assess the productivity and perform informal employees evaluations of all employees every six months  Derrick L. McCoy will head the merchandising section  Employees will be encouraged to work within their creative, physical, and intellectual boundaries  All duties will be divided and delegated according to strengths and weaknesses

11 Manufacturer Broker Wholesaler Store You Jobber Advertiser Employees 40% 5% 25% 30% 100%

12 Manufacturer Broker Wholesaler Store You Jobber Advertiser Employees 40% 5% 25% 30% 100% Independent Business Owner (IBO)

13  SWOT Analysis  5Q Model  Competitor Analysis  Market Scenario  Market Trends

14  Strengths  Weaknesses  Opportunities  Threats

15  We are the pioneers of reversible garments in Indian wear with the use of this embroidery  India has a large no. of skilled human resources and has the lowest labor cost in the world  Quality control is essential for us in terms of trims, material, finishes and color fastness  Availability of natural fibers. India is the 3 rd largest producer of cotton and 2 nd largest producer of silk

16  Raising funds: As a new name in the industry, persuading investors to consider our business plan  Lack of experience: The first store may have drawbacks unknown before hand  Marketing and Advertising: Getting customer attention needs funds and expertise

17  People focus on sustainability; Rapid growth of sustainable culture  New Product in Existing Market: There would be a rapid growth in the market since many customers invest in innovative products  Government incentive: It promotes Indian craft and gives subsidies for providing livelihood to rural workers

18  Competition: Even though we are the first to do reversible, we are not the first to do Chikankari embroidery  Plagiarism  Poor state of economy: Indian market is unorganized and inefficient in innovation  Market doesn’t value product correctly: they need to understand the multi-utility of the product


20  Variety of two garments, in terms of style, color and embroidery at the price of one  Personally customized outfits, depending on the color combination and size  Customers who cannot change for different functions or don’t want to repeat their clothes either  Saves space at home and while travelling  Online shopping for customers who live in places where there are no stores

21  Establish stores under own label and follow the Independent Business Owner (IBO) concept  Source natural fabric  Hire skilled human resource from rural villages for exclusive embroidery techniques  Hire well trained tailors for construction and finishing  Availability in sizes S-XXL  Customized garments as well as alteration

22  Concept of reversible garments in Indian wear has never been explored, so fashion conscious people would be willing to invest in such clothing  Catering to people who want to make a style statement and a range for high end customers  By doing market research, we concluded that 9/10 shoppers are enthusiastic about innovative designs  Monopolistic Competition

23  Our uniqueness is in the concept itself since it has never been touched upon in Indian wear  We would sell reversible kurtas and reversible chudidars as a set, so the wearer can choose between wearing a tonal or contrast ensemble  Offer great taste and variety of colors, embroidery and style  We also offer styling tips and other fashion coordinates along with the garment

24  PATENT: We can have copyright for our concept so others can’t do the same  Providing after sales services to maintain brand image and loyalty  Visual Merchandising is key. Fancy and interesting window displays associated with our signature style

25  Indian fashion retail industry is transforming rapidly, thanks to growing organized retail, increasing purchasing power and the new-found “look good- feel good” concept in the youth.  Despite the economic downturn, Indian clothing apparel industry registered a 9.9% value growth reaching a staggering Rs. 28.10 billion  Women’s branded apparel markets are growing annually at rates of 23%  Penetration of organized retail chains has contributed to the growth of fashion apparel in these markets. But price-conscious consumers and the threat of imitation pose enormous challenges for apparel manufacturers


27 Clothing and Textile has the largest pie of organized retail market

28  "Fashion is a requirement for those who are high in their success." -Luxury Consumer  Consumer confidence is the most important; people don't shop when they are not feeling good  The final purchase decision by a customer depends upon rational factors of importance and the willingness to pay for the same.  Factors of Importance 1. Signaling Style and Status 2. Fabric Quality 3. Value for Money

29 The following brands/outlets are our main competitors since they work on a similar Indian crafts line:  Abu Jani & Sandeep Khosla  Surekha Jain  Dilli Haat – Sir Aurobindo Marg  Cottage Emporium - Janpath  Handloom House - Gurgaon  SEWA – Lucknow

30  Manish Malhotra: One of the most famous Indian fashion designers, used chikankari work in his latest 2011 collection  He used a tone-on-tone embroidery to give a patterned lace effect, combining it with gota (a dull gold fabric for the borders)  The color palette included whites, pale greens, aquas, and beiges

31 icon/

32  SEWA Lucknow: Chikan embroidery is done on fine cotton fabric like muslin, cambric, silk, crepe, organdie chiffon, and tassar  Their signature motifs are flower, leafs and paisley patterns  Initially they mainly worded on a white-on- white concept but as trends changed, they have started mixing colored threads and soft color fabrics  Garments mainly include kurtas, sarees, skirts and shirts

33 lucknow-uttarpradesh. html

34  [accessed on 2 September 2011]  [accessed on 1 September 2011]  [accessed on 2 September 2011]  [accessed on 1 September 2011]  [accessed on 1 September 2011]  [accessed on 1 September 2011]  [accessed on 30 August 2011]  xzz1WoGmD6Tk [accessed on 30 August 2011]  [accessed on 3 September 2011]  [accessed on 3 September 2011]  content/uploads/2011/01/mauve_choodidaar_chikan_suit_from_lucknow_ym86- 248x500.jpg&imgrefurl [accessed on 3 September 2011]

35 Nisha Bhawani Sruti Jindal PGFD ‘A’

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