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Wunderman Istanbul Credentials. What We Do Wunderman Istanbul provides full digital marketing services for clients:  Creative digital campaigns  Strategic.

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Presentation on theme: "Wunderman Istanbul Credentials. What We Do Wunderman Istanbul provides full digital marketing services for clients:  Creative digital campaigns  Strategic."— Presentation transcript:

1 Wunderman Istanbul Credentials

2 What We Do Wunderman Istanbul provides full digital marketing services for clients:  Creative digital campaigns  Strategic planning  Digital medium design & integration  Social media management  Performance marketing (Analytics, Optimization, Search, Monetization)

3 Our Clients

4 Wunderman Digital Campaigns

5 Microsoft – Büyük Balık Suda  CRM Project to create awareness of MS Productivity Solutions among mid-tier corporations collecting data and driving trial. Creative Assets:  Microsite  Banners  ing  DM kit

6 Microsoft – İşte Bu Kadar Basit  CRM Project to create awareness of MS Cloud services among mid-tier corporations collecting data and driving trial.

7 Bilgiler / Antisocial Studies N8 Launch /The first social media film series in Turkey shot with a mobile phone: bilgiler” Over views

8 Nokia: Antisocial Studies /Case Study Video Password: wndrmn123

9 Nokia: Tarzını Konuştur / Express Your Style with C7  A competition was developed on Facebook Nokia page.  People are asked to upload their photos that express their style. Ece Sukan (a famous fashion stylist) and fashion bloggers commented on these photos and send the users tips & tricks about their style.  For 3 weeks, one of the participants won C7 by a draw.  At the end, one participant chosen by jury, went to a fashion tour with Ece Sukan.  unique users. Over 2000 photos uploaded.

10 Nokia: E6 İşlem Tamam / E6 Get things done!  A Twitter campaign where we used historical figures to promote the new E6. Ironically they were all using E6 even before the invention of telephone!  All the figures created a conversation from their own accounts tweeting messages to people and other figures.  Ex: Cleopatra checks in at the Giza Pyramid with her E6 saying: “I am at Giza Pyramid with 3000 others” or, Graham Bell tweets: “ Call me, my number is 1”  More than people became followers of the NokiaTurkiye Twitter page

11 Nokia: E6 İşlem Tamam / E6 Get things done! Micro-site home page

12 Nokia: E6 Get things done! / Case Study Video Password: wunderE6_135

13 Pantene: Savur Saçlarını / Swishh your hair unique users A Facebook App where users take a photo while “swishing” their hair. They upload the photo to the app. The best swish moment was awarded with a photoshooting day with Tuba Büyüküstün.

14 Microsoft: Aile Olma Zamanı / Time To Be A Family A Facebook competition application to create awareness for Windows 7 PCs which allowed families to compete as a group.

15 Microsoft: Aile Olma Zamanı / Time To Be A Family

16 Colgate – Lezzetlere Özgürlük / Freedom To Flavours A Facebook app with Özgür Chef, in which we have entertaining videos linking food with tooth sensitivity, aiming at users' sensitivity stories and sampling unique users

17 Protex – Çocuğum Özgürce Oynasın / Let Your Child Play Freely A Facebook app with Açelya Akkoyun, to blend environment consciousness with a sense of safe, clean, happy childhood that mothers wish for their children unique users

18 Wunderman Social Media

19 Social Media Management  Plan long-term social media strategy  Prepare conversation calendar  Execute conversation  Report monthly (Traffic, Engagement with Executive Summary)  Create pro-actively projects for more fan, more engagement

20 Facebook.com/nokiaturkiye Launched December 2010 Total fan: by Dec 2011 Nokia Türkiye Twitter.com/nokiaturkiye Launched Jun 2011 Total followers: by Dec 2011

21 Facebook.com/GilletteTurkiye Launched Jun 2011 Total fan: by Feb 2012 Gillette Türkiye

22 Gillette - Kendine İyi Bak Herkes Sana Baksın Groom Up Yourself Facebook.com/kendineiyibakherkessana baksin Launched Apr 2010 Total fan: by Dec 2011

23 Pantene Türkiye Facebook.com/PanteneTurkiye Launched Jan 2011 Total fan: by Feb 2012

24 Braun Türkiye Facebook.com/BraunBeautyTR Launched Jan 2011 Total fan: by Feb 2012

25 Colgate Türkiye Facebook.com/ColgateTurkiye Launched Jan 2012 Total fan: by Dec 2012

26 Protex Türkiye Facebook.com/ProtexTurkiye Launched Aug 2011 Total fan: by Dec 2012

27 Palmolive Türkiye Facebook.com/ PalmoliveTurkiye Launched June 2012 Total fan: 8810 by Dec 2012

28 Facebook.com/moevenpickhotelistanbul Mövenpick Hotel Istanbul Twitter.com/moevenpickhotelistanbul Took over in May 2012 w/51 followers Total followers: 233 by Dec 2011 Took over in May 2012 w/830 fans Total fan: 5096 by Dec 2012

29 Facebook.com/THEHOUSEHOTEL The House Hotel Twitter.com/thehousehotel Took over in Sept 2012 w/632 followers Total followers: 725 by Dec 2011 Took over in Sept 2012 w/3880 fans Total fans: 4056 by Dec 2012

30 Wunderman Istanbul Thank you...


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