Presentation on theme: "Wunderman Istanbul Credentials. What We Do Wunderman Istanbul provides full digital marketing services for clients: Creative digital campaigns Strategic."— Presentation transcript:
Wunderman Istanbul Credentials
What We Do Wunderman Istanbul provides full digital marketing services for clients: Creative digital campaigns Strategic planning Digital medium design & integration Social media management Performance marketing (Analytics, Optimization, Search, Monetization)
Wunderman Digital Campaigns
Microsoft – Büyük Balık Suda CRM Project to create awareness of MS Productivity Solutions among mid-tier corporations collecting data and driving trial. Creative Assets: Microsite Banners ing DM kit
Microsoft – İşte Bu Kadar Basit CRM Project to create awareness of MS Cloud services among mid-tier corporations collecting data and driving trial.
Bilgiler / Antisocial Studies N8 Launch /The first social media film series in Turkey shot with a mobile phone: bilgiler” Over views
Nokia: Antisocial Studies /Case Study Video Password: wndrmn123
Nokia: Tarzını Konuştur / Express Your Style with C7 A competition was developed on Facebook Nokia page. People are asked to upload their photos that express their style. Ece Sukan (a famous fashion stylist) and fashion bloggers commented on these photos and send the users tips & tricks about their style. For 3 weeks, one of the participants won C7 by a draw. At the end, one participant chosen by jury, went to a fashion tour with Ece Sukan. unique users. Over 2000 photos uploaded.
Nokia: E6 İşlem Tamam / E6 Get things done! A Twitter campaign where we used historical figures to promote the new E6. Ironically they were all using E6 even before the invention of telephone! All the figures created a conversation from their own accounts tweeting messages to people and other figures. Ex: Cleopatra checks in at the Giza Pyramid with her E6 saying: “I am at Giza Pyramid with 3000 others” or, Graham Bell tweets: “ Call me, my number is 1” More than people became followers of the NokiaTurkiye Twitter page
Nokia: E6 İşlem Tamam / E6 Get things done! Micro-site home page
Nokia: E6 Get things done! / Case Study Video Password: wunderE6_135
Pantene: Savur Saçlarını / Swishh your hair unique users A Facebook App where users take a photo while “swishing” their hair. They upload the photo to the app. The best swish moment was awarded with a photoshooting day with Tuba Büyüküstün.
Microsoft: Aile Olma Zamanı / Time To Be A Family A Facebook competition application to create awareness for Windows 7 PCs which allowed families to compete as a group.
Microsoft: Aile Olma Zamanı / Time To Be A Family
Colgate – Lezzetlere Özgürlük / Freedom To Flavours A Facebook app with Özgür Chef, in which we have entertaining videos linking food with tooth sensitivity, aiming at users' sensitivity stories and sampling unique users
Protex – Çocuğum Özgürce Oynasın / Let Your Child Play Freely A Facebook app with Açelya Akkoyun, to blend environment consciousness with a sense of safe, clean, happy childhood that mothers wish for their children unique users
Wunderman Social Media
Social Media Management Plan long-term social media strategy Prepare conversation calendar Execute conversation Report monthly (Traffic, Engagement with Executive Summary) Create pro-actively projects for more fan, more engagement
Facebook.com/nokiaturkiye Launched December 2010 Total fan: by Dec 2011 Nokia Türkiye Twitter.com/nokiaturkiye Launched Jun 2011 Total followers: by Dec 2011
Facebook.com/GilletteTurkiye Launched Jun 2011 Total fan: by Feb 2012 Gillette Türkiye
Gillette - Kendine İyi Bak Herkes Sana Baksın Groom Up Yourself Facebook.com/kendineiyibakherkessana baksin Launched Apr 2010 Total fan: by Dec 2011
Pantene Türkiye Facebook.com/PanteneTurkiye Launched Jan 2011 Total fan: by Feb 2012
Braun Türkiye Facebook.com/BraunBeautyTR Launched Jan 2011 Total fan: by Feb 2012
Colgate Türkiye Facebook.com/ColgateTurkiye Launched Jan 2012 Total fan: by Dec 2012
Protex Türkiye Facebook.com/ProtexTurkiye Launched Aug 2011 Total fan: by Dec 2012
Palmolive Türkiye Facebook.com/ PalmoliveTurkiye Launched June 2012 Total fan: 8810 by Dec 2012
Facebook.com/moevenpickhotelistanbul Mövenpick Hotel Istanbul Twitter.com/moevenpickhotelistanbul Took over in May 2012 w/51 followers Total followers: 233 by Dec 2011 Took over in May 2012 w/830 fans Total fan: 5096 by Dec 2012
Facebook.com/THEHOUSEHOTEL The House Hotel Twitter.com/thehousehotel Took over in Sept 2012 w/632 followers Total followers: 725 by Dec 2011 Took over in Sept 2012 w/3880 fans Total fans: 4056 by Dec 2012