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3 rd WIPO International Conference on IP and the Creative Industries 24 - 26 February, 2010 Cali, Colombia Carol Simpson Executive-Director/Attorney-at-Law.

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Presentation on theme: "3 rd WIPO International Conference on IP and the Creative Industries 24 - 26 February, 2010 Cali, Colombia Carol Simpson Executive-Director/Attorney-at-Law."— Presentation transcript:

1 3 rd WIPO International Conference on IP and the Creative Industries February, 2010 Cali, Colombia Carol Simpson Executive-Director/Attorney-at-Law © Jamaica Intellectual Property Office

2 Questions to consider Is IP a tool for development? What is ‘Development’ ? How can IP address development goals? The Jamaican experience

3 Examples of National Development Goals Social: Population that is healthy, well-educated, highly skilled, free to express creativity and innovate which leads to a vibrant, transformational culture Economic: stable economy, an enabling business environment, strong physical infrastructure, technology-enabled society, internationally competitive local industries, prosperous citizens.

4 Other Development Goals Security: reduction in levels of crime and violence in the country, which will encourage long-term investments. Effective Governance: strong and accountable institutions; political commitment to proper and transparent management of the public affairs of the nation. Sustainable Environment: promoting and implementing agricultural and manufacturing practices which respect the nation’s natural resources. The UN’s Millennium Development Goals includes universal primary education, environmental sustainability, poverty eradication and reduction of inequality, global partnership for development

5 How Can IP Address These Goals? Each stage in the development of Intellectual Property “a development tool ladder” can contribute towards meeting the goals of economic and social advancement

6 1 st Stage of IP Development Conception and ex pression of ideas, experimenting in innovation Allows for self-expression and building of esteem, talent and unique identity Individual and National level Results in vibrant culture, progressive society

7 Examples of Technological Advancements: APPLE iPhone, (allows video play back, games, , web access, camera and non game applications) iPod, iTunes and iLounge

8 2 nd Stage of IP development End product or process containing the IP IP product/ process applied in the various domains of human activity enhance daily life Examples: Education – digital white boards, literary and cultural books Health – new procedures Government and Business: e-commerce, e -banking, e-voting Technology: used in law enforcement - Wireless Crime Fighting Measures, Employing Eco-efficient approaches to industry and manufacturing

9 3 rd Stage of IP Development Economic exploitation of IP Provides business opportunities for micro to large business Engender wealth creation Proper marketing of products and services are crucial to the success or failure of a product/process and its parent company

10 IP as a Valuable Asset IP is now recognized as one of the most valuable assets in business transactions in the form of; Licensing Agreements –patents, copyright, trade marks Manufacturing Purchase or Distribution Agreements Mergers or acquisitions

11 Licenses provide Royalty revenues to the owners of IP Distribute products and technologies to licensees who otherwise might not have had access to them Licensees may also gain rights to create improvement or derivative works and to develop their own IP assets, which can be cross –licensed or Licensed to others who may wish to exploit the work. This creates a productive cycle of invention and business transaction.

12 IP as the Driver of Economic Value – Arguments against IPRs may not realize their full economic potential due to the following: IPRs create monopolies IPR’s restrict exploiting useful technologies if rights holders does not agree IPR’s exclude and deter others from advancing the state of knowledge by building on protected IP

13 IP as the Driver of Economic Value – Arguments for Exclusive rights are for a limited period Initial shelter from market competition gives time to reap financial reward from investments Shelter is limited to the precise terms of the claims of the patent IPRs creates an incentive structure to encourage research and development increases innovation economic growth.

14 Changes In the IP Landscape Creative Industries – growing in developing countries International brand appeal of Sport stars: Jamaica - Usain Bolt Argentina - Lionel Messi Portugal - Cristiano Ronaldo England - David Beckham

15 BOLT Experience Fastest man in the world Jamaica Tourist Board (JTB) – Ad Campaign, with the World’s fastest man giving a tour of Jamaica in record time PUMA – The “Street Yaam Trainer”, a lifestyle version of Bolt’s running shoes Chevron’s Texaco Brand - Introducing a new technology, BMW motor car and the Techron fuel additive

16 Nation Branding – Tool for Development Concept of Nation Branding - means of highlighting the Creative Distinctiveness of each nation Scientific/Innovative Musical Artistic Sports

17 COLOMBIA - Is Passion “Colombia Is Passion” Marketing t-shirts, mugs, pencils, sweaters, hats, umbrellas, stickers, flags, etc Strong sense of belonging among Colombians “ Colombia is Passion is a competitiveness strategy that strives to strengthen the image of our country ”

18 SOUTH AFRICA – “Proudly South African” 2001 –’Proudly South African’ To encourage economic transformation and job growth through the promotion of local products and services Modeled on the Made in Australia campaign Successes: growth and local support Only member companies can use the ‘Proudly South African’ logo on their products to identify themselves to consumers

19 Importance of a Brand Identity Brands : Best ambassadors of a country BMW - Germany IKEA - Sweden Armani - Italy What happens when a famous brand is not related to its country of origin ?

20 The JAMAICAN EXPERIENCE Jamaican traditional sectors have lost their earning power. Creativity - one of Jamaica’s most distinguishable assets and competitive advantage as a country. Jamaican music, fashion, dance and cuisine influences global pop culture. Historical influences - Graveyism, Rastafari and Reggae Music Jamaica’s exploitation of the Creative Sector is vital if it is to realize development gains from international trade Creating a BRAND JAMAICA

21 What steps are Jamaica taking ? ‘Brand Jamaica’- campaign to expand the country’s profile from a leisure destination to business destination Marketing of Jamaican IP through GI’s –enhanced marketing of internationally established products, e.g. rum, jerk sauce coffee. Diverse creative products : state-of-the-art recording studios, collaboration with top international artists, fashion brands, production houses. WIPO Copyright Study (2007) copyright sector = 4.8% GDP

22 What steps are Jamaica Taking ? Sports Branding – Many Athletes associated with international sports companies such as Puma, Nike, Addidas Training and educating on IPR’s, business and other professional skills Encouraging financial and banking institutions to change mind- set on investing in IP Experience of Visual Arts community with assistance of the EXIM Bank

23 CONCLUSION Every culture has unique innovative responses to the challenges of each new era IP provides vehicle to nurture and promote different forms of expressions for the benefit of individual creators and the supporting community How has IP impacted development in your country ?

24 Thank you !! Carol Simpson Executive Director Jamaica Intellectual Property Office February 2010


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