1. Fix Your Website PRESENTED BY: Barbara Button Web Coordinator University Marketing Three steps to UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu

2. Is it broken?

3. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu Depends on who’s looking

4. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu Mobile devices are changing everything: Screen size is now unknown Decisions can’t be made based on any one size The only thing we do know is our content

5. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu

6. Three steps: Who? What? How?

7. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu Who needs your content? Identify everyone you can think of Why do they come to your site? What do they do when they get there? (Look at your data; in-page analytics)

8. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu What are they looking for? Concrete a form a date a process a picture a story an outcome data Intangible Satisfaction An outcome Connection Sense of belonging Interaction

9. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu How’s your delivery? The mobile / static “flip” starts now Remove (or bury more deeply) content that is meaningless for your audience Be more visual Eliminate extra words Eliminate gratuitous imagery Make it scanable, in an orderly hierarchy Use your in-page analytics to prioritize links

10. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu In-page analytics

11. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu Responsive designInsert paragraph text here… Insert paragraph text here…Insert paragraph text here… Insert paragraph text here…Insert paragraph text here… Insert paragraph text here…Insert paragraph text here… Insert paragraph text here…

12. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu How to get ready for responsive design: Stop building for just one platform, or we’ll be chasing devices forever – You: Chunks, pieces and parts (RSS feeds, individual elements in CS, individual images) – Organization: more display options for individual elements Pay attention to the infrastructure of your site (organize) Think about bandwidth and load time (again)

13. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu

14. There’s always more we can do: Just “sticking it on the website” doesn’t work anymore Your content needs to serve both your users, and your own goals Review. Revise. Repeat. (Base it on user data) Develop an internal system

15. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu Questions? webmaster@uwstout.edu