Presentation is loading. Please wait.

Presentation is loading. Please wait.

Fix Your Website PRESENTED BY: Barbara Button Web Coordinator University Marketing Three steps to UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn.

Similar presentations


Presentation on theme: "Fix Your Website PRESENTED BY: Barbara Button Web Coordinator University Marketing Three steps to UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn."— Presentation transcript:

1 Fix Your Website PRESENTED BY: Barbara Button Web Coordinator University Marketing Three steps to UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at

2 Is it broken?

3 UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at Depends on who’s looking

4 UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at Mobile devices are changing everything: Screen size is now unknown Decisions can’t be made based on any one size The only thing we do know is our content

5 UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at

6 Three steps: Who? What? How?

7 UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at Who needs your content? Identify everyone you can think of Why do they come to your site? What do they do when they get there? (Look at your data; in-page analytics)

8 UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at What are they looking for? Concrete a form a date a process a picture a story an outcome data Intangible Satisfaction An outcome Connection Sense of belonging Interaction

9 UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at How’s your delivery? The mobile / static “flip” starts now Remove (or bury more deeply) content that is meaningless for your audience Be more visual Eliminate extra words Eliminate gratuitous imagery Make it scanable, in an orderly hierarchy Use your in-page analytics to prioritize links

10 UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at In-page analytics

11 UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at Responsive designInsert paragraph text here… Insert paragraph text here…Insert paragraph text here… Insert paragraph text here…Insert paragraph text here… Insert paragraph text here…Insert paragraph text here… Insert paragraph text here…

12 UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at How to get ready for responsive design: Stop building for just one platform, or we’ll be chasing devices forever – You: Chunks, pieces and parts (RSS feeds, individual elements in CS, individual images) – Organization: more display options for individual elements Pay attention to the infrastructure of your site (organize) Think about bandwidth and load time (again)

13 UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at

14 There’s always more we can do: Just “sticking it on the website” doesn’t work anymore Your content needs to serve both your users, and your own goals Review. Revise. Repeat. (Base it on user data) Develop an internal system

15 UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at Questions?


Download ppt "Fix Your Website PRESENTED BY: Barbara Button Web Coordinator University Marketing Three steps to UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn."

Similar presentations


Ads by Google