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Bandwagon Advertisers make it seem that everyone is buying this product, so you feel you should buy it too. b_0Y&list=PLD24F8D1CC2620CB1&index =1
Avant-Garde Advertisers make it seem that the product is so new that you will be the first on the block to have it. 2Uy4 A8
Testimonials Advertisers use celebrities and regular people to endorse products. VfplE 4Sc
Facts and Figures Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product. qAI (Lexus)
Transfer The transfer technique wants you to associate the good feelings created in the ad with the product. 7wv5-Cw
SB page 114- Analyzing Persuasive Techniques… Ad #1 Ad #2 Ad #3
Weasel Words Advertisers sometimes use words or phrases that seem significant, but on closer inspection are actually meaningless. Examples: helps, virtually, looks like, fights, and best
What is the weasel word?
The Unfinished Claim Advertisers may intentionally not finish a comparison. Example: This battery has more power to get the job done right. More power than what?
What are the unfinished claims?
The Unique Claim Many products on the market are nearly identical, so advertisers try to make their product stand out.
Does the “totally NEW Spiral Brush” really make this product better?
The Rhetorical Claim Advertisers ask rhetorical questions or make statements so that consumers associate certain ideas and emotions with their product.
SHOULDN’T YOUR FAMILY GET THE BEST?
PERSUASIVE ADVERTISING CLAIMS. WEASEL WORDS Advertisers sometimes use words or phrases that seem signiﬁcant, but on closer inspection are actually meaningless.
ADVERTISING TECHNIQUES COMMON PERSUASIVE TECHNIQUES USED IN THE MEDIA.
Examing Ads & Reviewing Appeals. Journal Think about advertising appeals you have learned previously as well as examples from everyday life and respond.
Persuasive Techniques. What techniques do advertisers use to get people to buy things? Activating Prior Knowledge.
November 16, 2016 Bell Work: Get out your Rhetoric Notes from last week! You will need them today. Review the terms Ethos, Pathos, and Logos.
Purpose: *Recognize methods advertisers use to persuade. *Analyze advertisements for these techniques. *Provide evidence for each technique. ESSENTIAL.
Groups of FOUR Become an AD AGENCY with a professional name and clever slogan.
Advertisers make it seem that EVERYONE is buying this product, so you feel that you should buy it too. For example, if a game said, “The best and most.
Persuasive Techniques 7 th Grade SB 2.5 To recognize methods that advertisers often use to persuade To analyze advertisements for these techniques To apply.
Examining Ads & Reviewing Appeals English I PreAP SpringBoard 1.17.
Use Mackinvia or Google to research: How much money do teens in America spend in a year? What are teens favorite brands? Where can advertisers target.
Persuasive Techniques used in Advertising What Consumers Should Know.
Consumer Health Making Consumer Decisions. What is a Consumer? Consumer –Someone who uses goods or services Goods –Things that are made for consumers.
Persuasion Is All Around You! It’s also called - Propaganda “Can You Hear Me Now?”
Analyzing Mass Media Messages English 8 – Unit 2 Fall 2009.
RHETORICAL APPEALS. RHETORIC is the use of words to persuade, either in writing or speech. Aristotle defined rhetoric as “the ability, in each particular.
Analyzing an advertisement product or service Purpose of ad Target audience Persuasive technique: Bandwagon, Avant-garde, Testimony, Facts and Figures,
Persuasion in Advertising: 5 techniques that advertisers use to get you to buy their stuff!
Identify the Persuasive Technique Question 1 Question 2 Question 3 Question 4 Question 5.
PERSUASIVE TECHNIQUES and the Media. Mass Media A means for sending information to large numbers of people Media- plural of medium.
PERSUASIVE TECHNIQUES What is persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to.
Introduction to advertising. KWL List what you know about: Advertising target audience propaganda techniques influence of advertising on consumer List.
Persuasion in Marketing and Advertising. Introduction Where do you encounter advertising? Where do you encounter advertising? Why do you remember these.
ADVERTISING TECHNIQUES: To create superiority within an advertisement, advertisers often resort to one or more of the following 11 ad techniques. Each.
Propaganda and Persuasive Techniques. Emotional Appeal What is emotional appeal?
7 th Grade Persuasive Unit Credit: Cathy Jo Fisher & Summer Stoner Shuksan Middle School 2013.
Advertising and Persuasive Techniques. History of Advertising The word “advertise” originally meant “to announce.” Common “advertisements” prior to the.
Persuasion is all around us!. Advertisers use several strategies to convince us to buy a product.
WHAT IS RHETORIC?. PART I Rhetoric “the art of effective expression (speaking & writing) and the persuasive use of language” We study rhetoric because:
Introduction to advertising I can identify persuasive techniques I can analyze the effectiveness of persuasive techniques. I can create an ad using a persuasive.
LAW IN AMERICAN SOCIETY ADVERTISING TECHNIQUES. 1. Claim: verbal or print part of an ad that makes some claim of superiority for the product being advertised.
Ad Deconstruction. Testimonial Celebrity endorses product.
Propaganda and Persuasive Techniques. Propaganda Propaganda is used to influence people to believe, buy or do something.
Types of Advertising Appeals Celebrity Appeal: A famous person appears on behalf of the product. Celebrity Appeal: A famous person appears on behalf of.
Recognizing Appeals and Claims zAdapted from “Understanding Mass Media” by Jeffery Schrank zAds from andwww.adflip.com scriptorium.lib.duke.edu/adaccess/
Persuasive Devices ( Propaganda) STANDARD/SKILL: Identify examples of persuasive devices (bandwagon, loaded words, testimonial, name-calling, plain folks,
An Overview of Advertising Strategies By Kimberly Dillow.
Claims 1.Weasel Word – used to make products seem special or unique 2.Scientific/statistical- refers to some sort of scientific proof or experiments; mystery.
Persuasion, it’s all around you! Can You Hear Me Now?”
Recognizing Appeals and Claims zAdapted from Understanding Mass Media by Jeffery Schrank zAds from andwww.adflip.com scriptorium.lib.duke.edu/adaccess/
PERSUASION TECHNIQUES and the Media. Media A means for sending information to large numbers of people (mass media)
PERSUASIVE TECHNIQUES BANDWAGON APPEAL Everyone is doing it! Taps into people’s desire to belong.
Propaganda is: ideas, facts, or allegations spread deliberately to further one's cause or to damage an opposing cause; also : a public action having such.
ADVERTISING CLAIMS Many believe that they are immune to advertising. They believe that advertising is childish, dumb and influences only the less sophisticated.
Propaganda is the use of emotional and often illogical appeals to influence people to support a cause or buy a product. It is also commonly used to damage.
Language of Advertising Claims Let the Buyer Beware Taken from
Propaganda What is propaganda? The goal of propaganda is to spread ideas that further a cause: political, commercial, religious or civil. It is used to.
Propaganda techniques in the media Clipart-Microsoft Office XP 2002 Whose voice guides your choice?
Examples of Persuasive Techniques in Advertising Bandwagon Bandwagon is an appeal to the subject to follow the crowd. Since everyone else is buying it,
Can you name the trees these leaves belong to? 1.Redbud2.Maple3. White Oak 4. Silver Birch5. Black Walnut6. Tulip Poplar Images from Ladd Arboretum.
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