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Bandwagon Advertisers make it seem that everyone is buying this product, so you feel you should buy it too. b_0Y&list=PLD24F8D1CC2620CB1&index =1
Avant-Garde Advertisers make it seem that the product is so new that you will be the first on the block to have it. 2Uy4 A8
Testimonials Advertisers use celebrities and regular people to endorse products. VfplE 4Sc
Facts and Figures Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product. qAI (Lexus)
Transfer The transfer technique wants you to associate the good feelings created in the ad with the product. 7wv5-Cw
SB page 114- Analyzing Persuasive Techniques… Ad #1 Ad #2 Ad #3
Weasel Words Advertisers sometimes use words or phrases that seem significant, but on closer inspection are actually meaningless. Examples: helps, virtually, looks like, fights, and best
What is the weasel word?
The Unfinished Claim Advertisers may intentionally not finish a comparison. Example: This battery has more power to get the job done right. More power than what?
What are the unfinished claims?
The Unique Claim Many products on the market are nearly identical, so advertisers try to make their product stand out.
Does the “totally NEW Spiral Brush” really make this product better?
The Rhetorical Claim Advertisers ask rhetorical questions or make statements so that consumers associate certain ideas and emotions with their product.
SHOULDN’T YOUR FAMILY GET THE BEST?
Emotional Appeals in Persuasive Writing How writers and advertisers use your feelings to get you to agree with them.
Recognizing Appeals and Claims zAdapted from Understanding Mass Media by Jeffery Schrank zAds from andwww.adflip.com scriptorium.lib.duke.edu/adaccess/
THE WEASEL CLAIM Words or claims that appear substantial upon first look but disintegrate into hollow meaninglessness words upon analysis. Commonly used.
Note for teachers: This presentation is designed to be used as part of a large group discussion regarding some of the propaganda techniques commonly used.
Power of Persuasion. Persuasion A means of convincing people to: –Buy a certain product –Believe something –Act a certain way –Agree with a point of view.
Ad Deconstruction. Testimonial Celebrity endorses product.
Advertising Claims. 1. THE WEASEL CLAIM A weasel word is a modifier that practically negates the claim that follows. The expression "weasel word" is aptly.
Advertising “Tricks of the Trade”. Introduction Advertisers use many different methods to get consumers to buy their products. Often, what they try.
What is the product being advertised in this print ad? Print ad-printed form of communication intended to persuade an audience.
Persuasive Techniques Class Notes. Introduction When an author writes to persuade, he or she wants to convince the reader to think or act in a certain.
Persuasive Devices (aka Propaganda) SPI Identify examples of persuasive devices (bandwagon, loaded terms, testimonial, name-calling, plain folks,
Persuasion Changing the minds of others.. What is Persuasion? To persuade means to get others to believe or act in a certain way. To win over To.
Card Stacking Card-stacking means giving the positive side for your own point of view, but none of the positive points for your opponents position. Card-stacking.
Advertising… Do you know what you want? Take Charge of Your Finances.
Propaganda Techniques used to influence opinions, emotions, attitudes or behavior. Techniques used to influence opinions, emotions, attitudes or behavior.
Advertising Techniques Click to Begin. Exaggerated Claim Also known as “Glittering Generalities” “world’s best” “the greatest” “works like magic” Click.
The. of and a to in is you that it he was.
Persuasive Appeals. Lets Review Logos – Logic – An appeal to logic or reasoning through use of evidence. Pathos – Emotion – Appealing to a listener through.
P7 – S1 Transition Promote your Graze Boxes What is Advertising? If you have something you want to promote or sell and you want to draw attention to.
EMOTIONAL APPEALS IN PERSUASIVE WRITING How writers and advertisers use your feelings to get you to agree with them.
The. of and a to in is you that it he for.
Persuasion Is All Around You! Can You Hear Me Now?
PERSUASION. the claim The purpose of persuasive writing is to convince others to think the way we do or bring about some kind of action. Persuasive text.
Advertising Techniques They trick us into buying their products!
Techniques in Advertising WWF. Lesson aim: to learn how advertisers use images and words to persuade to their point of view Learning intentions: I will.
Of. and a to the in is you that it at be.
High Frequency Words List A Group 1. the of and.
Commercials and Advertising What is the purpose of advertising? To get your audience to BUY something.
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