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Slide/page 1 Telstra © 2001 Telstra in confidence Home Page Design, Monday, 18 June 2001 Telstra.com®

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Presentation on theme: "Slide/page 1 Telstra © 2001 Telstra in confidence Home Page Design, Monday, 18 June 2001 Telstra.com®"— Presentation transcript:

1 Slide/page 1 Telstra © 2001 Telstra in confidence Home Page Design, Monday, 18 June 2001 Telstra.com®

2 Slide/page 2 Telstra © 2001 Telstra in confidence Home Page Design, Monday, 18 June 2001 Telstra.com® Telstra Homepage Splash Page Design Mac Walker Tuesday, 19 June 2001 Contact: Mac Walker of Those Meddling Kids for furhter details Mail: mac@tmk.com.au

3 Slide/page 3 Telstra © 2001 Telstra in confidence Home Page Design, Monday, 18 June 2001 Telstra.com® Current Homepage Strategy Representations of all content potentially visible on homepage Slip Stream Promotion. Content attractors, like the Services and Whitepages modules bring audience to the homepage, where they are tempted by modules like News and Weather Revenue comes from advertising.

4 Slide/page 4 Telstra © 2001 Telstra in confidence Home Page Design, Monday, 18 June 2001 Telstra.com® Current Homepage Problems User smothered by content on homepage. User must work to find the right part of the homepage, (scrolling). Stakeholders pressure for more real estate for their content on homepage. Advertising comes before content.

5 Slide/page 5 Telstra © 2001 Telstra in confidence Home Page Design, Monday, 18 June 2001 Telstra.com® Splash Page Primary navigation is just the main divisions of Telstra, from the users point of view. No clutter. Users can choose action on one screen only, no scrolling. Secondary navigation is an index, Telstra’s website is too big for a sitemap Users can store link on the homepage

6 Slide/page 6 Telstra © 2001 Telstra in confidence Home Page Design, Monday, 18 June 2001 Telstra.com® Splash Page problems Because it is all navigation, there is no room for slip- stream promotion (eg news, webnotes). Little or no room for advertising

7 Slide/page 7 Telstra © 2001 Telstra in confidence Home Page Design, Monday, 18 June 2001 Telstra.com® Telstra Splash Page mock up Primary sections (can have drop down menu etc.) Identity Area (introduce brand) Primary Navigation Area (user knows what they want) Secondary Navigation area (user knows what they want, but are unsure where it might be) Personalised touch Index of all products and services User stores favourite pages, so they don’t have to remember path. Gives user a stake in the page

8 Slide/page 8 Telstra © 2001 Telstra in confidence Home Page Design, Monday, 18 June 2001 Telstra.com® Comparison: Saturn Strange use of negative space Meaningless Graphic uses most space on page. Weak Branding Inconsistent use of Language Good presentation of products, although dwarfed by picture Good use of promotional space, although only having three items means that the company can be misrepresented at first glance Welcome Message is under confident

9 Slide/page 9 Telstra © 2001 Telstra in confidence Home Page Design, Monday, 18 June 2001 Telstra.com® Comparison: Singtel Weak Branding Scrappy promotional space, only having two items makes the company look uneventful This will look odd to users with larger screens Easy secondary navigation Good division of client base Meaningless pictures, they need to say home and business succinctly Meaningless graphic device Nice use of tone to differentiate brand

10 Slide/page 10 Telstra © 2001 Telstra in confidence Home Page Design, Monday, 18 June 2001 Telstra.com® Comparison: Telus Rather generic graphic device Good Branding This use of negative space will look odd to users with larger screens Clear Division of Products Language use under-confident and generic No Secondary Navigation If it is not on this page then it can’t be found

11 Slide/page 11 Telstra © 2001 Telstra in confidence Home Page Design, Monday, 18 June 2001 Telstra.com® Comparison: Version 4 Telstra homepage Products represented on Homepage But Telstra has far to many products to shoe at once Triple branding is a problem Sheer mass of content hard for users to approach Priorities are Telstra’s, not the customers’ Personalisation gives users a stake in the homepage


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