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The Ogilvy Public Relations Program In partnership with the AUM Center for Executive Education.

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Presentation on theme: "The Ogilvy Public Relations Program In partnership with the AUM Center for Executive Education."— Presentation transcript:

1 The Ogilvy Public Relations Program In partnership with the AUM Center for Executive Education

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3 Ogilvy’s Worldwide Network 254 offices 83 countries 5900 employees 129 offices 19 countries 7400 employees 55 offices 20 countries 1300 employees 59 offices 3 countries 3400 employees

4 We believe that teamwork and collaboration with our clients is a critical component to any campaign. That is why we work with some of the most respected and well-known brands and marketers, locally and internationally. Great ideas are anchored in rigorous analysis, deep understanding and genuine insights. That is why we work with some of the best strategic minds available, why we are constantly trying to understand things better through our thought leadership practices and have developed tools that will bring out the best in brands, accelerate their growth and ensure we connect with consumers in the right place.

5 360 Degree Brand Stewardship O&M uses the broadest array of tools and techniques to understand, develop and enhance the relationship between a consumer and a brand on both a local and global scale. Our offerings range from media relations, public affairs and crisis management to consumer marketing and luxury goods, to tech and emerging digital media. We develop and implement impactful one-to-one/digital marketing communication programs that help our clients build lasting relationships. We convert shoppers into buyers. Some ideas just get noticed but our ideas actually make people do things. Our integrated online and offline production house specializes in high-quality, fast-turn around, effectiveness, and one-stop solutions. We offer strategic marketing consultation by Japanese professionals. Providing clients with a full range of digital and direct media planning and buying, search marketing, research, analytics and emerging platform services. Using quantitative and qualitative studies, as well as ethnography, participant observation and semiotics to understand changes in consumer culture and the social context of consumption. The accelerator for local fashion brands, with a comprehensive understanding of international fashion style as well as the local markets and its consumers. Dedicated to providing solutions to mobile consumers – mobility marketing.

6 360 Brand Structure

7 Ogilvy Public Relations is a global, integrated communications firm that blends proven PR methodologies with cutting edge digital advances to craft strategic programs that give clients winning and measurable results whether marketing, public education, issues management or crisis communications. Our mission: To create masterful stories that raise awareness, shape or change opinions, and influence all parties, build and connect communities that will help propel our clients' businesses. We believe in the twin peaks of unrivalled creativity and accountable effectiveness.

8 Ogilvy PR: 1-day program – tentative agenda 09:00 amSession 1: Why corporate reputation matters Methodologies to build a strong corporate reputation 10:45 amSession 2: Key battlefields for building and protecting corporate reputation Influencer mapping and engagement Media relations The new era of content Internal communications Issue and crisis management 360o corporate brand stewardship CSR 14:30 pmSession 3: Organizing for results 16:00 pmBreak-out feedback 17:00 pmPanel discussion / Q&A 18:00 pmProgram Adjourn

9 For Information & Registration Contact: Ms. Muggie Davaa Manager, Program Development AUM Center for Executive Education M: E:


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