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April 2014 www.flexmarketingpro.com YOU CAN’T HAVE ONE WITHOUT THE OTHER (messages+stories)

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Presentation on theme: "April 2014 www.flexmarketingpro.com YOU CAN’T HAVE ONE WITHOUT THE OTHER (messages+stories)"— Presentation transcript:

1 April YOU CAN’T HAVE ONE WITHOUT THE OTHER (messages+stories)

2 Insight, tools and encouragement to help you build an agile marketing system that flexes with the speed of business April Engelina Jaspers

3 April Stories amplify Messages focus

4 April Business Objectives Message Architecture Storytelling Network Align, Focus, Amplify

5 5April 2014

6 April THEMES GrowthInnovationTechnologyPartnershipsCustomerCitizenship… Finance Operations Sales Human Resources Product Planning Strategy… FUNCTIONS Bringing your Messages to Life

7 April THEMES GrowthInnovationTechnologyPartnershipsCustomerCitizenship… Finance Operations Sales Human Resources Product Planning Strategy… FUNCTIONS Bringing your Messages to Life Message Inventory Storytelling Network 1.Craft stories by identified themes aligned to business goals 2.Customize stories with relevant examples, data and proof points by function

8 April 20148

9 About FlexMarketing Pro Hello, I’m Engelina Jaspers and I’m a FlexMarketing pro. I created “The Marketing FLEX” to help smart marketers lay a more efficient, focused and accountable marketing foundation – one that can flex with the speed of business. I’ve been on a quest for marketing excellence for over 30 years, working for some of the finest consumer and technology brands. The journey has honored me to work with forward-thinking marketers to build high-performing teams and supersize their marketing investments, to successfully lead a number of complex marketing transformations, and to drive a turnaround for my company’s sustainability efforts (that began with Greenpeace on our rooftop and culminated with being ranked #1 greenest U.S. company and #5 best global green brand two years later). If you’re ready to “up your game,” building a FlexMarketing capability can help propel your marketing goals and career. Join me at April 20149


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