Presentation on theme: "Launch Change│Build Awareness│Drive Action A blueprint and proposal – 2014 Annual Enrollment Communication Support Northrop Grumman is introducing significant."— Presentation transcript:
Launch Change│Build Awareness│Drive Action A blueprint and proposal – 2014 Annual Enrollment Communication Support Northrop Grumman is introducing significant changes to its health benefits offering Changes to existing options Addition of new HDHP option New contribution structure Move to private exchange for retirees Also introducing telemedicine, FSA roll-over and grace period, and ongoing suite of total wellness programs. What We Know… Healthcare costs are unsustainable and expected to go up A business issue, health is also personal and emotional Healthcare programs can be perceived as… – Confusing – Daunting – Impersonal – Intrusive To make an impact, Northrop Grumman must engage stakeholders, break down barriers and propel them into action Communication and Engagement Objectives Educate and prepare key stakeholders Create awareness and support understanding What’s happening Business case for change Roles and responsibilities Actions to take Drive action, involvement and participation Align to themes of the organization; link changes to broader health and wellness strategy, total rewards, and competitiveness of the business Guiding Principles Manage the change Integrate health and wellness with the Northrop Grumman employment value proposition Engage leaders, equip managers and prepare HR Educate on the mechanics and the behaviors Keep the employee experience at the forefront Make it personal – communicate what’s in it for me Make it simple Use stories and visuals to support learning and understanding Use a mix of media and tactics Senior Leaders “This is the right thing for our business and for our people.” Managers “I understand what’s happening and my role in supporting change.” HR & Service Center “I’m confident and prepared to support our employees and the business.” Employees “I understand the changes and my responsibilities. I trust the information and am ready to take action.” Dependents “I know where to go for information and how to make the most of our coverage.” Vendors & Partners “We are a valued partner to Northrop Grumman and work together for the good of the Northrop Grumman community.” What Success Looks Like
JanuaryFebruaryMarchAprilMayJuneJuly Strategy, Planning and Project Management Research, Listening and Involving Senior Leader, Manager and HR Communications Broad-based Communications Kick-Off and Planning Senior Leader Interviews Focus Group Meetings Initial Strategy, Messaging and Creative Refined and Finalized Research Findings Report Measure Results by Collecting Feedback – Interviews and Focus Group Meetings Plan Year Communication and Sustainment Strategy; Detailed Editorial Calendar Project Management Senior Leader Briefing Train-the-Trainer Activities Manager Briefings and Previews All Employee Announcement Video Letter/Mailer Materials and Web Development, Production, and Distribution Launch of Microsite and Interactive Tools Informational Sessions – In-person and Virtual Plan Year Welcome “Use Well” Materials Enrollment Wave 1 & 2 AE Action Reminders New Hire Materials Website Updates; Mobile Wallet Card Key Stakeholder Updates
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