Presentation on theme: "LEARNING NEW MARKETING TECHNIQUES BY UNDERSTANDING NEW MEDIA SOCIAL NETWORKING NORMS Tribes By Seth Godin."— Presentation transcript:
LEARNING NEW MARKETING TECHNIQUES BY UNDERSTANDING NEW MEDIA SOCIAL NETWORKING NORMS Tribes By Seth Godin
Micro-movements Ignite a micro-movement and watch how the Followers propel the movement. Consists of five things and six principles: 1.Publish your “manifesto” 2.Make it easy to communicate with you 3.Make it easy for followers to communicate with each other 4.Realize that money is not point of movement 5.Track your progress Transparency Bigger than you Growth Principles Status quo must go Exclude outsiders Build up your followers
Tribe Dynamics Often the “religion” gets in the way of the faith. Static gets in the way of the motion. Rules get in the way of the principles. Tribes are the most effective Media channels ever crated, but they are not for sale or rent. Tribes don’t do what you want; they do what they want, which is why joining and leading a tribe is such a powerful marketing investment.
Question When does 7 = 350,000,000? World Wide Rave – David Meerman Scott People love to tell stories Cindy Gordon, Vice President, New Media Marketing, Universal Orlando Resort New Harry Potter theme park How to advertize? Old rules? (Super bowl ads? Blimps? Direct Mail? Newspaper and magazine ads? The internet? NO She just told 7 people.
When does 7 = 350,000,000 She chose ( through the help of Warner Brothers and J.K. Rowling herself ) the top seven HP “fans” They were invited to a “top-secret” webcast Gordon said, “If we hadn’t gone to the fans [our tribe] first, there would have been a major backlash.” Soon after this event, the Gordon team sent out an e- announcement to all in-house previous guests who had given their e-mail address and so on and so on.
The Secret of Being Wrong … isn’t to avoid being wrong … is to be willing to be wrong. The BIG SECRET is realizing that WRONG isn’t fatal.
THE ONLY THING THAT MAKES PEOPLE AND ORGANIZATIONS GREAT IS THEIR WILLINGNESS TO BE NOT GREAT ALONG THE WAY. THE DESIRE TO FAIL ON THE WAY TOWARD REACHING A BIGGER GOAL … IS THE UNTOLD SECRET TO SUCCESS. The Secret of Being Great! Examples: Wikipedia, Youtube, Linux
What do followers want in a leader What people want in a leader is hard to find. They want someone to listen. They want to be sure that they have been heard Listen, really listen, then decide and move on.
Success before commitment... IF YOUR ORGANIZATION REQUIRES SUCCESS BEFORE COMMITMENT, IT WILL NEVER HAVE EITHER.
Quotable quotes and end results “You can’t manage without knowledge…” “You can’t lead without imagination…” “Perfection is an illusion, one that was created to maintain the status quo…” “...it is better to be first than it is to be better.” Apple Amazon ebay Yahoo Monster iPod