Presentation on theme: "Gonzague de Vallois SVP of Publishing Gameloft Lichi Wu Head of Global Monetization Solutions, SEA Millennial Media How to Become a Mobile Success Story."— Presentation transcript:
Gonzague de Vallois SVP of Publishing Gameloft Lichi Wu Head of Global Monetization Solutions, SEA Millennial Media How to Become a Mobile Success Story A fireside chat with Gameloft & Millennial Media
2 How to Become a Mobile Success Story gameloft.comgameloft.com / millennialmedia.commillennialmedia.com Gameloft arrived on the digital and social games scene in 2000 and quickly became a global leader. However, the company’s continued success over the years has been fueled by their desire and ability to evolve game development, focus on innovative new platforms and effectively monetize their efforts. Join us for a fireside chat as we explore the strategies and tactics Gameloft has employed to propel their rapid regional and global growth. We’ll talk about their emerging business in Southeast Asia, discover the ways they are using mobile advertising to not only monetize, but grow their base of daily active users, and understand where the “freemium” model fits in their overall business strategy.
3 Stay Connected Lichi Wu, Millennial Media Head of Global Monetization Solutions, SEA millennialmedia.commillennialmedia.com / @millennialmedia / @lichiwu@millennialmedia@lichiwu Gonzague de Vallois, Gameloft SVP of Publishing gameloft.comgameloft.com / @gameloft@gameloft S.M.A.R.T.™ Reports Millennial Media’s Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.™), launched in March 2009, delivers monthly insights on key mobile advertising trends for brands and agencies.*Scorecard for Mobile Advertising Reach and Targeting Mobile Mix™ Reports Millennial Media’s Mobile Mix™: The Mobile Device Index, launched in March 2010, highlights key mobile advertising market trends, focusing primarily on mobile manufacturers, devices, operating systems, connected devices, and developer trends.*Mobile Mix™: The Mobile Device Index *Report findings are based on Millennial Media's platform and campaign data.