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Presents IMTC Forum 2004. Outline of visual communication service over FOMA network Presented by Isao Igarashi NTT DoCoMo,Inc.

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Presentation on theme: "Presents IMTC Forum 2004. Outline of visual communication service over FOMA network Presented by Isao Igarashi NTT DoCoMo,Inc."— Presentation transcript:

1 Presents IMTC Forum 2004

2 Outline of visual communication service over FOMA network Presented by Isao Igarashi NTT DoCoMo,Inc.

3 IMTC Forum – May 2004 – San Jose, California Change of FOMA subscribers number 2002/ / / ( Unit : thousand ) P2102Vlanched 1340 F 2102V ・N 2102V lanched i series lanched 3 Lanched all over the country

4 IMTC Forum – May 2004 – San Jose, California Characteristics of FOMA UIM card Multi access High Speed Data Communication Video Telephony i -mode ● capability of using several handsets with one number ● downlink 384kbps high-speed communication ● video clipping service (i -motion ) ● mail with video clipping file (i -motion mail ) ● downlink 384kbps high-speed communication ● video clipping service (i -motion ) ● mail with video clipping file (i -motion mail ) ● bi-derectional communication with voice and video ● bi-directional 384kbps packet switching mode ● 64Kbps circuit switching mode ● bi-directional 384kbps packet switching mode ● 64Kbps circuit switching mode ● capability of using voice and packet communication at the same time Dual network ● capability of using FOMA and PDC with one number

5 IMTC Forum – May 2004 – San Jose, California Visual communication service (1) ~ I-motion 、 I-motion mail ~ Image size codec ( video/audio ) File size Frame rate ● 176 × 144 dots 、128 × 96 dots ● max 15 frame / second ● max 300 KB ( download ) ● MPEG- 4/ AMR ・ AAC File size ● max 100 KB / mail Image size codec ( video/audio ) Frame rate ● 176 × 144 dots 、128 × 96 dots ● max 15 frame / second ● MPEG- 4/ AMR ・ AAC Image playing time ● max 30 seconds i-motion i-motion mail

6 IMTC Forum – May 2004 – San Jose, California Visual communication service (2) ~ video call 、 video call with avatar ~ codec ( video/audio ) Frame rate ● max 15 frame / second ● MPEG- 4/ AMR New style communication with expression of feeling by avatar New style communication with expression of feeling by avatar 2 type of mode ( whole action mode 、 partial action mode ) 2 type of mode ( whole action mode 、 partial action mode ) Video Telephony Video Telephony with avatar ★ action menu ① moved to tears ② angry ② sad ④ fun ⑤ sleepy Push bottum ① Moved to tears ! Push bottum ① Moved to tears ! Data speed ● 64Kbps circuit switching mode

7 IMTC Forum – May 2004 – San Jose, California Visual communication service (3) ~ Visual Net ~ Video conference service with FOMA network Video conference service with FOMA network Reservation ・ Non-reservation mode Reservation ・ Non-reservation mode 3 kinds of mode ( speaker select 、 fixed 、 4 persons ) 3 kinds of mode ( speaker select 、 fixed 、 4 persons ) Max 8 persons can attend Characteristics of Visual Net Visual Net server PHS visual phone FOMA handset Call in and call out mode ISDN Video phone handset FOMA handset

8 IMTC Forum – May 2004 – San Jose, California Visual communication service (4) ~ V Live ~ Video Streaming service Video Streaming service V ideo on demand L ive on demand V-live PF Encoder Streaming Server Live on demand Contents provider V-live PF Content Video on demand Hosting Server upload Contents provider Encoder Streaming Server

9 IMTC Forum – May 2004 – San Jose, California Change of Visual communication traffic (1) Change of video call traffic per subscriber Active user ( thousand ) % 11.1% 9.2% 11.7% 14.6% 17.3 % 2003/ ( minute / month ・ user ) 3 2 1

10 IMTC Forum – May 2004 – San Jose, California Change of Visual communication traffic (2) Increase by 6 times through April to Dec.’03 200% >> 300% >> 400% >> < reference : Other service data > ◆ Vlive May ‘03 ⇒ Dec ‘03 4times increase ◆ Visual Net Subscriber May ‘03 ⇒ Dec ‘03 7times increase 500% >> traffic

11 IMTC Forum – May 2004 – San Jose, California Negative issues of Video Telephony popularization Attention Interest Desire Action ② don’t have a partner who has FOMA handset ③ don’t want to be known where I am ④ Video Telephony charge is expensive ① cannot understand when video telephony should be used ■ FOMA user’s questionnaire result

12 IMTC Forum – May 2004 – San Jose, California Measure of (1) Measure of Video Telephony popularization (1) 1. Preparation of free V-live contents ◆「 DoCoMo Channel 」 ・ Business News : Economic News, Market Information, etc. ・ Live Radio : Internet Radio contents ・ DoCoMo CM ◆ A person who don’t have video telephony partner can try to use video telephony. 2.Application of inexpensive charge ◆ max 30% discount charge application to call numbers that are registered beforehand

13 IMTC Forum – May 2004 – San Jose, California Measure of (2) Measure of Video Telephony popularization (2) 4.Video Telephony Trademark Name card Hand set HP “emoji” 以下の番号に くださ 090- ****-** ●●●● ●●● 3.Avatar communication ★ action menu ① moved to tears ② angry ② sad ④ fun ⑤ sleepy Push bottum ① Moved to tears ! Push bottum ① Moved to tears !

14 IMTC Forum – May 2004 – San Jose, California Measure of (3) Measure of Video Telephony popularization (3) Increase of Video Telephony traffic by interconnecting FOMA with PC FOMA enable us to use video telephony easily, and number of FOMA handset is increasing. FOMA Video Telephony Rapid spread of broadband network Spread of VoIP technology Low price camera for PC is increasing Broadband network FOMA GW ISP PHS ISDN Ncc-m

15 IMTC Forum – May 2004 – San Jose, California Measure of (4) Measure of Video Telephony popularization (4) Background selection AvatarAvatar ● selection of background image ● realistic feeling expression by face tracking technology ● background selection ● Face tracking If a face move, avatar also move similariy. Improvement of avatar communication


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