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Alexis Bedel SHISEIDO Int. France Orléans, France June 2006 – November 2006.

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Presentation on theme: "Alexis Bedel SHISEIDO Int. France Orléans, France June 2006 – November 2006."— Presentation transcript:

1 Alexis Bedel SHISEIDO Int. France Orléans, France June 2006 – November 2006

2 Background Problems What I need to learn Did I solve the problems The next time Agenda Internship Presentation-Alexis Bedel- April, 9 Monday

3 Shiseido was founded in 1872 in Japan Is the fourth worldwide cosmetic company Turnover 2006: $2.64bn (315bn ¥) Shiseido is multi-branding Background

4 Shiseido meets many problems with its packages concerning the ageing in store - Find ageing factorsfactors - Realize a correlation between the accelerated ageing and natural ageing The problems Internship Presentation-Alexis Bedel- April, 9 Monday

5 Marketing’s vocabularyvocabulary How work a Q-Panel Accelerate machineQ-Panel Deal with suppliers in order to collect information Internship Presentation-Alexis Bedel- April, 9 Monday What I needed to learn

6 Internship Presentation-Alexis Bedel- April, 9 Monday Did I solve problems Study on factors -Yes, I collected information on 4 important factors: -Color -Time -Support -Kind of lighting Correlation -Yes, I determined the following equivalence: -1hour at Xénon lighting = 55 hours at store lighting

7 Spend much time with suppliers Bill my aspirin consumption for marketing meeting Internship Presentation-Alexis Bedel- April, 9 Monday Next time …

8 Questions ? Thanks for your attention Merci

9 Blank Slide

10 Issey Miyaké Jean Paul Gaultier Narciso Rodriguez Shiseido Internship Presentation-Alexis Bedel- April, 9 Monday Shiseido’s Brands

11 Ageing factors Support (Glass – Paperboard – Plastic – Steel) Kind of lighting (Halogen – LED – Neon light) Time of exposition at lighting Color

12 Soutenance de stage-Alexis Bedel-5 décembre 2006 Q-Panel

13 Colors

14 Internship Presentation-Alexis Bedel- April, 9 Monday

15 Marketing’s vocabulary Question: What is this color? Packaging’s answer: - Red ! Marketing’s answer: -Sensual -Intense -Hard -Warm -Blood -Maybe red ? - …


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