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> confidential. ASUS continues to deliver on our In Search of Incredible promise as we strive to become the world’s most admired leading enterprise in.

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Presentation on theme: "> confidential. ASUS continues to deliver on our In Search of Incredible promise as we strive to become the world’s most admired leading enterprise in."— Presentation transcript:

1 > confidential

2 ASUS continues to deliver on our In Search of Incredible promise as we strive to become the world’s most admired leading enterprise in the new digital era. Our In Search of Incredible campaign, launched in 2011, symbolizes our Design Thinking – Start with People philosophy. It extends beyond product design and development, sales and marketing, and illustrates our passion for the incredible in everything we do. This is the ASUS commitment to making life better through innovation. IN SEARCH OF INCREDIBLE

3 > confidential Our search for incredible is about persistence. It’s a never ending quest for perfection.” “

4 > confidential The ASUS “In Search of Incredible” campaign received a 2012 Silver Euro Effie award — one of the most prestigious accolades in the field of marketing, advertising and communications. Led by Pierre Woreczek, Senior VP of Brand Strategy at McDonald’s Europe, the Effie jury of 61 looks for advertising that goes beyond creativity, and rewards close co-operation between marketing and advertising partners. The campaign made ASUS the first Taiwanese brand to win an Euro Effie award. In Search of Incredible Campaign 2012 Euro Effie Silver Award Winner

5 > confidential ASUS Won Total 5 Awards The only other manufacturer to win 5 awards in one night was Apple about 3 years ago! “Many say the Transformer tablets are the iPad’s number one challenger, while its Ultrabooks are beyond reproach. The innovative, bold company is on a roll. Has ASUS’s time come?” T3, Gadget Award 2012 Tech Brand of the Year

6 > confidential The Verge: “Forget the pad, this is a great phone in its own right” engadget: “Watch how we kept shaking the PadFone Station upside down and the phone still stayed inside its bay.” “Phone or tablet? The new ASUS "PadFone 2" is both - it is a smartphone that transforms into a tablet computer!” 01net: “ASUS PadFone 2, the most powerful phone in the world.” CNET Asia: “We love the concept of the smartphone-tablet hybrid…improved on many aspects of it--for example, making it slimmer, lighter, faster and less unwieldy.” amobil: “Superfast tablet and phone at the same time” Il Sole 24 ore Nova: “Hybrid format innovation... ASUS has identified the needs of a market niche and is able to satisfy them…The company is really innovative” Recombu: “The PadFone 2 has had an impressive specifications boost since the original ASUS PadFone. ” T3: “The PadFone 2 is not only bigger and faster, it is, combined, lighter than Apple's new iPad, add to that one of the most powerful processors in a smartphone and you're onto a winner” Exame Informática: “ASUS is always in search of the incredible.” “ASUS PadFone 2: faster, better, lighter” HWZ: “We continue to be impressed by ASUS's innovation on its products…certainly appeal to the growing market of consumers who demand more from a phone.” It’s Intuitive – PadFone ™ 2

7 > confidential ASUS' Eee Pad Transformer beat the iPad 2 to the top prize, despite stronger demand for Apple's device. to the top prize “Hardware aside, the ASUS also beats the iPad on a variety of fronts including software” – The Washington Post ASUS Eee Pad Transformer is Stuff's gadget of the year - BBC News (3 November 2011) Beyond the Rules – Transformer Pad

8 > confidential The ASUS ZENBOOK ™ UX31 was recognized as the Laptop of the Year at the 2011 Engadget Awards - Readers’ Choice. The ZENBOOK ™ UX31 was also hailed as the Computer of the Year at the T3 Gadget Awards 2012. Break the Rules – ZENBOOK ™ year/asus-zenbook-ux31

9 > confidential ASUS places great importance on the five virtues of Humility, Integrity, Diligence, Agility, and Courage. Our employees embody these five virtues and are fundamental to the company. Together, we shape a culture that is different, a culture that looks ahead to future developments. The World’s Most Admired Leading Enterprise in a New Digital Era 數位新世代最受推崇的世界級領導企業 ASUS 5 Virtues: Humility, Integrity, Diligence, Agility, Courage 謙. 誠. 勤. 敏. 勇 Professional Engineer’s Mindset & Behavior 求真求實的工程師 心態與行為 Value Creating Entrepreneur's Mindset & Behavior 創造價值的企業家 心態與行為 Innovative Artist’s Mindset & Behavior 創造突破的藝術家 心態與行為 ASUS DNA

10 > confidential Inspire, motivate and nurture our employees to explore their highest potential Commit to integrity and diligence; focus on fundamentals and results Endlessly pursue to be the No. 1 in the areas of quality, speed, service, innovation and cost-efficiency Strive to be among the world class green high-tech leaders and to provide valuable contributions to humanity and the environment ASUS Philosophy

11 > confidential ASUS closed 2012 on a high, with revenues hitting US$14 billion. As of September 2012, the brand is estimated to be worth US$1.662 billion*. 10.1 7.66 Revenue US$ (billions) *Interbrand Best Taiwanese Brands Report 11.9 14 The Business (I)

12 > confidential New Zealand Canada USA Brazil Australia Singapore India Philippines Taiwan Japan, Korea Hong Kong China Thailand United Kingdom EU Nordic countries Go Global with ASUS ASUS products are recognized throughout the world and we have a strong global presence.

13 > confidential 1.Market Share 2.Critically Acclaimed 3.Continuous Innovations 4.Design Thinking – Start with People 5.Quality and Reliability 6.Recognized Eco Initiatives Why ASUS

14 > confidential #1 Motherboard Since 1989, ASUS has shipped over 465 million motherboards. Placed end to end, they can form a chain long enough to circumnavigate the globe more than three times. Market Share

15 > confidential ASUS has consistently posted significant year-on-year growth in terms of consumer portable PC units shipped — establishing the brand among the world’s Top 2 vendors. ASUS Market Share and Rank- Consumer Portable PC (2012) Source: IDC 2012 (Q4) Global Top 2 in Consumer Portable PC

16 > confidential According to figures from IDC, we shipped 3.1 million tablets in Q4 2012, making us the world’s fourth largest tablet vendor. These numbers show a whopping 402.3% year-on- year increase from Q4 2011 and increased our tablet market share from 2% to 5.8% for Q4 2012. Source: IDC 2012 (Q4) Global Top 4 in Tablet Market

17 > confidential ASUS products received 4,168 awards and plaudits in 2012 alone = An average of 11 awards a day. Critically Acclaimed

18 > confidential 15 ASUS products received the CES Innovations Award in 2013. Continuous Innovation (i)  PadFone™ 2  Taichi™  Zenbook™  VivoTab TF810C  Designo MX279H  Designo MX299Q  ProArt PA249Q  ROG G46VW gaming notebook  ROG Vulcan PRO gaming headset  ROG GX1000 gaming mouse  TYTAN CG8890  ROG Maximus V Formula  TUF Sabertooth Z77  ASUS VariDrive  ASUS Audio Dock Vivotab TF810C ROG Maximus V Formula ProArt PA249Q Zenbook PadFone 2

19 > confidential ASUS products won numerous awards at Computex Taipei 2013. Continuous Innovation (ii) PadFone Infinity Designo MX LED Series displays B1/H1 Series projectors SDRW-08U5S-U external DVD writer Wireless Duo external Wi-Fi HDD TranSleeve Keyboard for ASUS VivoTab Folio Key keyboard/cover combo for the MeMO Pad Smart 10 VariDrive optical disc drive ASUS ROG GX1000 Eagle Eye gaming mouse RP-N53 dual band wireless N600 range extender ASUS Taichi Ultrabook won the Best Choice of the Year, Best Choice Golden Award, and a Computex d&i Gold Award. ASUS Transformer AiO - Best Choice Award in the Design category. ASUS Cube with Google TV - Best Choice Award for Display and Digital Entertainment Computex d&i Award winners include:

20 > confidential Time: Use the TAICHI as a Windows 8 Ultrabook, or fold the screen all the way over to use it as a Windows 8 tablet. The ASUS TAICHI ™ is the best of this new generation of convergence computers, offering not only a compelling way to switch between tablet and notebook modes, but a revolutionary technical solution to a common business problem. The Verge: The internal and external screens can be set to mirror one another or work independently, allowing two users to run separate applications at the same time. Engadget: ASUS' new TAICHI series packs displays on both the front and the rear, letting you use the device in a variety of configurations. CNET: TAICHI: Tablet, ultrabook, or both? Headline News: ASUS TAICHI ™

21 > confidential Washington Post: Each offers some new unique twists and turns – including one laptop with two screens — but perhaps the smartest move by ASUS is to re-use the popular design from its Android tablet and dock, the Transformer Prime. Time: “I’m most interested to hear about ASUS’ tablets, which according to Bloomberg will have detachable keyboard docks similar to the company’s Android-based Transformer series (pictured above). A Windows version would be useful for running legacy software in laptop mode and new “Metro-style” apps in tablet mode, so I’m hoping ASUS announces at least one tablet based on x86 architecture.”- Time Techland ANANDTech: ASUS have shown us their latest innovations, including the new ASUS Transformer Book. In almost every way, this looks like a normal ultrabook. The difference however, is that it transforms into a tablet. Headline News: ASUS Transformer Book

22 > confidential ANANDTech: ASUS seem to want to convert everything to a ‘Transformer’, and this device is no exception. As an AiO it sits with a dock containing a powerful system behind it using discrete graphics and an Ivy Bridge processor. Engadget: In addition to running two OS', the AiO has dual form factors: you can use it as a traditional all-in-one if you like, or you can detach the screen from the base and use it as a wireless display AndroidCommunity: Essentially what the Transformer AiO will be is a complete Windows 8 computing experience on a 18.4- inch LED backlit device that comes attached to a rather large dock. The Transformer AiO initially runs Windows 8, but a button push will cause the behemoth to boot into Android 4.0 Ice Cream Sandwich and become a tablet. ComputerWorld: Also unusual was ASUS’ Transformer AiO, which looks like a normal, all-in-one PC but has detachable, 18.4-inch touch-screen that can be used as a wireless display. More unusual, at the push of a button the display can switch from Windows 8 to Android, becoming "the world's biggest tablet." Headline News: Transformer AiO

23 > confidential ASUS products have won numerous international industrial design awards and have once again demonstrated their outstanding design quality and innovation by taking home no less than 10 accolades at the iF Design Awards 2012. 9 iF Awards 2013 (Germany) 8 Red Dot Awards 2013 (Germany) 10 iF Awards 2012 (Germany) 10 iF Awards 2011 (Germany) 6 Red Dot Awards 2011 (Germany) 6 Good Design Awards 2011 (Japan) 11 iF Awards 2010 (Germany) 6 iF China Awards 2010 5 Red Dot Awards 2010 (Germany) 12 Good Design (Gmark) Awards 2010 (Japan) 3 Most Successful Design Award 2010(China) 2 Golden Pin Awards 2010 (Taiwan) 3 International Design Excellence Awards (IDEA) 2010 (USA) Design Thinking – Start with People

24 > confidential ASUS desktops – Leading in satisfaction with reliability Source: Commercial Desktop Commercial Desktop Eee Box PC ALL-IN-ONE PC Consumer Desktop Consumer Desktop ASUS computers reflect a tradition of the finest quality, innovation and longevity. Based on the PCWorld USA 2012 reader survey of tech satisfaction, reliability, and service, users ranked ASUS as a leading choice for desktop PCs, citing high satisfaction with their value, connectivity, ease of use and reliability. The survey also found ASUS desktop PCs were one of the most likely to be recommended to others.

25 > confidential Quality and Reliability The Transformer deserved to win in both (Laptop of the Year and Tablet of the Year) categories due to its clever design, build quality, versatility and excellent value. It impressed our judges who had no hesitation in naming it Product Of The Year 2011. -Cliff Jones, editor, TrustedReviews named-product-of-the-year Strong scores for Reliability and Value for Money sees ASUS as this year's Highly Commended laptop manufacturer. PC Pro Excellence Awards 2011PC Pro Excellence Awards 2011 2011/index.php?pageId=1#ixzz207JOUJRq 2011/index.php?pageId=1#ixzz207JOUJRq ASUS products are consistently recognized for their innovation and quality *Inclusion of this slide is entirely at the local markets’ discretion; with the option to replace with locally won awards.

26 > confidential The Green ASUS philosophy is focused on safeguarding our planet. We believe in adopting an eco-friendly approach towards every aspect of our business in a bid to lower our environmental impact as we strive towards our “Zero Pollution” goal. Greenest consumer electronics product 1 st Halogen-free motherboard in the world ASUS strives to elimination of harmful substances from the production process and produced the ASUS P7P55D-E/HF — the world’s first halogen-free motherboard. The ASUS VW247H-HF is the world’s first halogen-free display and is recognized as the Greenest Computer Electronics product by a 2011 Green Peace survey. Recognized Eco Initiatives

27 > confidential First Taiwanese company to receive EPEAT Gold award (2008) First notebook manufacturer to receive the EU flower certificate (2008) First notebook manufacturer to receive the EPD certificate (2009) First notebook manufacturer to receive the Carbon Footprint certificate (2009); with the ASUS U53JC Bamboo notebook being recognized for its achievements in the areas of Eco Design and Carbon Reduction (2010) First of the Top 10 IT product manufacturers to receive the Japan Eco Mark ASUS UL30A notebook and VW247H-HF monitor are recognized as The Greenest Products in their respective categories in the 2010 Greenpeace Electronics Survey Recognized in the 2011 Energy Star Awards for Excellence in Energy Efficient Product Design U53SD becomes the first notebook to receive the PAS 2060:2010 Standard for Carbon Neutrality * Halogen-free manufacturing on selected MB, NB, PDA, LCD, Eee PC and VGA products since 2009 Green ASUS Milestones

28 > confidential New Zealand Canada USA Brazil Australia Singapore India Philippines Taiwan Japan, Korea Hong Kong China Thailand United Kingdom EU Nordic countries Go Green with ASUS ASUS products are recognized throughout the world and comply with a myriad of eco-friendly standards and initiatives.

29 > confidential

30 System & Handheld Product Portfolio Top row (L – R): ASUS ZENBOOK™, ASUS TAICHI™, X450, ROG G75, ASUS N550 Bottom row (L – R): ASUS VivoBook, PadFone™ Infinity, ASUS MeMO Pad Smart 10”, ASUS MeMO Pad HD7, ASUS Fonepad,, Transformer Book, ASUS VivoTab ™

31 > confidential Top row (L – R): Transformer AIO, PQ321Q, Z87-Deluxe, SABERTOOTH Z87, Maximus VI Extreme, G10 Bottom row (L – R): SDRW-08U5S-U, Vivo PC, Vivo Mouse, P1 LED projector, RT-AC68U, ROG Poseidon, ASUS Cube with Google TV, ROG Orion PRO, Xonar Essence STU Open Platform Product Portfolio

32 > confidential Thank you

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