Presentation on theme: "HeartSine Distributor Meeting 2015"— Presentation transcript:
1 HeartSine Distributor Meeting 2015 Brought to you by:HTM Medico Pte Ltd
2 Singapore – Background Population: 5.3 millionGDP per capital*: $55,182Major Industries:Depends heavily on exports and refining imported goodsManufacturing – electronics, petroleum refining, chemicals, mechanical engineering and biomedical sciences sectors.Tourism, medical hub and education hub*Source: IMF
3 AED Situation Top 3 AED Competitors Top 3 AED brands Zoll AED PlusPhilips/LaerdaliPADTop 3 AED brandsHeartSineZoll AED PlusPhilips/LaerdalWon Key Strategic AccountsMindef, Civil Defense, Ministry of Health, Ministry of Education, Singapore Heart Foundation, MBS, Parliament, Supreme Court, Schools, and Property Developers.2015 Sales Projection: 400 to 500 units
7 Target MarketsContinue to penetrate existing market with special focus on the following market segments in Year 2015 to seek growth:Commercial Buildings*Condominium*Religious organizations & ClansConsumables replacement salesAED rentalEstimated Sales Forecast: 500 to 700 units* Due to the CERT regulation
8 How We reach our Target Market? Acquire databases from directories or 3rd partyeDMDistribute flyersSeminars and ExhibitionsSpecial promotional campaign for all members of various associations like:Chinese Federation of Chinese Clan AssociationSingapore Buddhist FederationNational Council of Churches of SingaporeIslamic Religious Council of Singapore
9 Sales techniques or Promotions that worked Marketing ProgramJoint Seminar – Training CentresSponsor Fire & Safety Organization seminars / workshopsFocus on Multi-national companiesSecure Key Accounts in CountryKey Word SearchExhibitionsTraining Centre Programs
10 Sales techniques or Promotions that worked Sales GeneratorsTelemarketingCold CallsDirect SalesResellers ProgramGoogle and Yahoo SearchSales PackageFree Product TrainingFree First Aid Respondent KitFree Loaner unit for down unitOptional Maintenance ContractBundle with AED Signage & Cabinet
11 Sales techniques or Promotions that worked Focus PointsWarranty PeriodSingle PAD-PAK CartridgeIP56 RatingsLight weight & compact sizeCPR AdvisorLower cost of maintenanceComprehensive Sales Presentation using PPTSell AED as Emergency equipment and Insurance
12 Specific support needed Quarterly Electronic Mailer HeartSine to design quarterly eDM to potential customers so that we can stay engaged with the customer, eventually converting them into HeartSine customers.Corporate Gift HeartSine to source for nice HeartSine Corporate Gift(s) and order in bulk from supplier at good price. Distributor will be able to ride on it and place order with HeartSine accordingly.Customer References / Testimonials To include all updated customer references / testimonials into the distributor portal.
13 Specific support needed Distributor Portal To update the member via when new information has been loaded onto the portal
14 This presentation has been brought to you by: Thank You!This presentation has been brought to you by:HTM Medico Pte Ltd
16 Where are the victims? 80% of all SCA! Outside Medical Theatre CompaniesFitness clubsHotelsRestaurantsSport clubsHomeCommunitiesSwimming PoolsTrainsAir planesGas stations80% of all SCA!
17 Why install AEDs in your work place? Provide Workers and Customers a Heart Safe ZoneHazardous working environmentHigh stress activitiesHuge compoundLocated far away from Hospitals or Medical aidsProtects and limit Liabilities
19 What makes an effective AED program? AED should be made available within 1.5 minutes brisk walking distance.AED to be located at prominent location with clear signage.Identify first aid response team and insure they are trained in CPR and AED use.
21 HeartSine samaritan PAD 300P / 500P Lifesaving, Pure and Simple
22 HeartSine… a Legacy of Leadership Professor John AndersonCo-Founder and Chief Technology Officer Professor John Anderson who is responsible for the world’s first mobile defibrillator and coronary care unit.Paramedic and ALS services in the US are founded and based on the work of Dr. Frank Pantridge and Professor Anderson. Professor Anderson has been miniaturizing defibrillators for four decades. He has been a cornerstone in developing HeartSine’s state-of-the-art samaritan PAD Public Access Defibrillator.
23 HeartSine… a Legacy of Leadership 2010HeartSine Technologies is the only company to design, develop and manufacture Automatic External Defibrillators (AED’s) in the UK – the birthplace of the mobile defibrillator. HeartSine Technologies is a world leader in personal and public access defibrillation with an impressive pedigree dating back over 40 years.In the early 1960’s, a team working at the Royal Victoria Hospital, Belfast under the direction of Professor Frank Pantridge (who became known as the ‘Father of Emergency Medicine’) introduced the idea of mobile coronary care. Pantridge’s team approached Prof John Anderson to lead biomedical engineering efforts to develop a mobile defibrillator.
24 HeartSine… a Legacy of Leadership 2010The first ‘mobile’ defibrillator weighed nearly 50kg and housed two 12V car batteries. It was difficult to move and cumbersome to operate but improvements in the outcomes of patients suffering Sudden Cardiac Arrest were soon observed and the team’s work changed the way emergency care was delivered globally.From developments in capacitor technology which improved efficiency and reduced the weight of devices to patented algorithms, Prof Anderson’s work in the years which followed led to a number of advancements which are now used worldwide in all kinds of defibrillator models.
25 Common Concerns Is it safe to use an AED? Yes, the AED decides if patient needs to be shock. User cannot override AEDCan a untrained person operates an AED?Yes, the AED is easy to use and has voice prompts to guide the userWill I be sued if I failed to save the patient using an AED?No successful lawsuits so far filed successfully against a Samaritan using a AED in attempt to save life.Heartsine has User Liability Insurance to protect user up to 11 Million euro dollarsIs CPR alone is enough?CPR alone may have 5 to 10% chance in reviving patientCPR + AED will increase chance to >70%
26 Criteria Customers should be concern with and Heartsine’s Positions User friendly & Ease of DeploymentMedian time to 1st shock =77 secondsPortabilitiyHeartsine PAD weighs only 1.1 kgSpeed of Analysis and ready to shockHeartsine: 8 seconds typicallyMaintenanceHeartsine Pad Pak (Battery and Electro-Pads)Both Battery and Pads have 4 years shelf lifeOne less component to maintain makes maintenance easierEnviroment ProtectionHeartsine is IP56 ratedCPR AdvisorICG Technology provides voice prompts to guide rescuer: “Push Harder”, “Push Faster”, “Push Slower” and “Good Compression”Warranty Period10 years
27 User-friendliness HeartSine samaritan PAD Andre et al. (Prehosp Emerg Care, 2004) reviewed the following 4 defibrillators, and determined that the weighted median time to first shock was 122 seconds.
28 User-friendliness HeartSine samaritan PAD Refer to document: ICE 2013 – Usability Study to Assess….This is a study conducted for the Heartsine SAM PAD. This study found that the median time of 77 seconds to first shock of the HeartSine PAD is statistically significantly less than the reference time of 122 seconds as stated in the earlier study.Besides that, in the above studies, it also found that the performance suffered for AEDs that incorporate components that easily became loose or detached. In fact, the study is referring to the electrodes that needs to be attached to the AED by the user. In the case of HeartSine SAM PAD, the electrodes are all pre-connected so the performance of the HeartSine SAM PAD will not be affected.Conclusion: Median Time to First Shock:Heartsine: 77 secondsOthers: 122 seconds From the 2 studies, we can safely conclude that HeartSine SAM PAD is the most user friendly among the 5 AEDs.
29 HeartSine samaritan PADs Fast Charge Technology
30 IP Ratings: Dust and Water Resistance Chart IP - Ingress Protection rating is used to specify the environmental protection - electrical enclosure - of electrical equipmentGo Back
31 Tech Note – Electrodes The AED Designed For the Real World
32 Tech Note – Electrodes The AED Designed For the Real World Go Back
33 GLOBAL - Free PAD-PAK Program Get a Free PAD-Pak when you meet the following criterias:After the use of the AED during a Sudden Cardiac Arrest (SCA), contact us to request a replacement Pad-Pak.HeartSine must receive the data download within 72 hours of the AED being used.
34 GLOBAL : Forward Hearts - Free defibrillator “Forward Hearts” enables individuals who have survived a sudden cardiac arrest event as a result of HeartSine defibrillator to save another’s life by donating a samaritan Public Access Defibrillator to the charity or organization of their choice.
37 HeartSine… LifeSavers… Brian Duffield who collapsed at the age of 40 after a routine swimming workout in He was brought back to life using a HeartSine defibrillator.Brian, whose motivational story featured on the front cover of ‘Newsweek’, has now joined HeartSine as National Channel Manager in the United States.
38 HeartSine… LifeSavers… More Saves…A 26 year old man in a fitness centre in Queensland, Australia. Aero HealthcareA 23 year old male at Depaul University in Chicago, Illinois.A 54 year old male at Goodlife Health Club in Sandringham, Australia. Aero HealthcareA male at a Community Centre in the town of Twillingate, Canada. Rescue 7A 12 year old girl at a middle school in Massachusetts.A male at Albert on Bay Hotel in Ottawa, Canada. Rescue 7A 40 year old male was saved Goodlife Health Club in Hindmarsh, South Australia. Aero HealthcareA Swedish TV sports journalist, Christer Ulfbåge, was saved by a HeartSine 500P defibrillator during a celebrity golf tournament at Bro Hof Slott Golf Club, outside Stockholm. Via Medici
39 Is Heartsine recognised by Health Authorities? HeartSine AEDs are Certified and Approved by International Medical and Industrial Testing Organisations
40 Certification For HeartSine 300P/500P ISO13485:2003 / EN ISO 13485: 2012ISO 9001:2008Directive 93/42/EECMIL STD 810F Test ReportUL 500P Manufacturing and Quality PlanUL CB Test Certificate for IEC and IECB2B Compliance CertificateCertificate of Test (IP56 Ratings)RTCA/DO-160G Test Report ConfirmationEuropean Aviation Safety AgencySGS notified body CE markHSA TS-01-R2.1 : 2012Canada Health Medical Device License 67532FDA K041067
41 HeartSine Samaritan 500P are Deployed Worldwide Is Heartsine 500P widely used in the World?HeartSine Samaritan 500P are Deployed Worldwide
42 HeartSine samaritan PAD 500P Global Deployment ArgentinaAustraliaAustriaCanadaChileDenmarkEgyptEstoniaFinlandFranceGermanyGreeceIcelandIndiaIrelandIsraelItalyJordanKuwaitMalaysiaMexicoNetherlandsNew ZealandNorwayPolandPortugalRomaniaSouth AfricaSingaporeSloveniaSpainSwedenThailandTurkeyUKBelgiumCzech RepublicHungaryLuxembourgReunion IslandSwitzerlandAndorra
43 HeartSine 500P Trainers used by Training Centers in Singapore Singapore Heart FoundationSingapore First Aid Training CenterSt John AmbulanceSingapore Medical ServicesHMIST Medical ServicesEmergency First Aid and RescueKBA Training CenterInternational Safety Resource CenterRaffles Medical Group
44 HeartSine samaritan PAD (Worldwide) HeartSine Technologies are proud to be involved with corporate and other partners the world over such as:Army, Gov., AirlineReseller partnerIndustry partnerOrganisationmore examples
46 HeartSine samaritan PAD (Singapore) Government Organizations Singapore Army Camps, Singapore Civil Defence Force (SCDF), Ministry of Health (Singapore), Ministry of Manpower, Ministry of Education, Singapore Prison Service, Auditor-General's Office, Employment and Employability Institute, Energy Market Authority (EMA), PUB, Ministry of the Environment and Water Resources, Singapore Community Centers, National Environment Agency (NEA), NTUC Income, ST Electronics (Ang Mo Kio), A*Star, Parliament of Singapore, Agency for Science, Technology and Research, etc.Schools National University of Singapore, Republic Poly, Singapore Polytechnic, Ngee Ann Polytechnic, Temasek Polytechnic, ITE, River Valley High School, Victoria Junior College, Tanglin Trust School, Canadian International School, Physical Education and Sports Teacher Academy (PESTA), Lycee Francais De Singaporour Ltd, Anglo-Chinese School (Independent), San Yu Adventist School, S’pore American School, etc.Hotel, Club, Security & EntertainmentMarina Bay Sands Hotel, River View Hotel, Safra, Liang Court SC, Changi Beach Club, Downtown East, Singapore Turf Club, Garden by the Bay, RELC International Hotel, Underwater World Singapore, Certis Securities, Aexis Security, PA-Water Ventures, Singapore American Community Action Council, The Singapore Island Country Club, Asia Arts & Culture Pte Ltd, etc.CondominiumThe Marq Condominium, Sims Ville, Varsity Park, Martin No.38, The HillTops, The Taraville, Seven Palms at Sentosa Cove, etc.Construction, marine, office, factory, clinic, banks, othersAgility International Logistics Pte Ltd, Pfizer, Novartis Manufacturing, GlaxoSmithKline, Federal Express, Automotive Association of Singapore, NatSteel Corporation, Nestle Singapore, Schindler Lift, JTC Corporation, Avago Technologies, BSI Bank, Ssang Yong Engineering & Construction, Sato Kogyo, Kajima Corporation, Biomedical Sciences Institutes, IBM Singapore, May Bank, Institute of Molecular & Cell Biology, Canyon Offshore, Hallin Marine Offshore, Johnson Control, Eastman Chemicals Singapore, Seiko Instruments, Weatherford Asia Pacific, Xstrata Coal, Chiyoda Singapore, GLOBALFOUNDRIES, Roche Diagnostics AP, Research in Motion, International Paint, Jurong Island checkpoint, InVivos, Honeywell Aerospace, Givaudan, TUV Singapore, Vodafone Global Enterprise, SIA Engineering Company, InVivos Pte Ltd, etc.
47 Testimonials from Training Centers & Customers Appreciations of Heartsine AEDs and TrainersTestimonials from Training Centers & Customers
55 Why installed AEDs in Airlines? Provide Customers a Heart Safe ZoneDistinguish VIPs on boardMay not have trained Emergency Rescuers on board – CPR AdvisorLight weight thus cost savingsCharge additional 1kg freight cost on every flightReputation as a caring and responsible carrierProtects and limit Liabilities
56 Why installed AEDs in Hotels / Casino / Clubs? Provide Customers a Heart Safe ZoneMajority are guests and paid visitorsDistinguish VIPsHigh stress activities in MBSHigh number of visitorsHugh compound and various recreational facilitiesReputation as a caring and responsible service providerProtects and limit Liabilities
57 How does having an AED helps in your City? Medical Bills – Post Cardio hospital care maybe costly .Welfare of Citizen – Project a caring governance.Protection – against potential costly and embarrassing lawsuitsImage – Heart Safe Zone
58 Why Install in Schools ?Adults place a high value on protecting the lives of childrenUndetected cardiac problems exist within school populationIn US, as many as 1 in 5 children may suffer from cardiac myopathies in which the heart muscle is unusually thick.Even schools for young children have many adults present every day.Schools provide a natural placement option for public access defibrillation programs;Schools serve as a central gathering points within the community;Educational value in placing AEDs in schools
59 Why installed AEDs in Community Centers Provide Visitors a Heart Safe ZoneWelfare of Citizen – Project a caring governance.Many Visitors are Distinguish VIPsHigh number of visitorsHugh compound and various recreational facilitiesProtects against embarrassing lawsuitsReputation as a caring and responsible organization
60 Why installed AEDs in Outward Bound Training Center? Society places a high value on protecting the lives of future LeadersUndetected cardiac problems exist within youngsIn US, as many as 1 in 5 children may suffer from cardiac myopathies in which the heart muscle is unusually thick.Training programs are physically and mentally strenuous.OBS training centers are normally remotely located and with strenuous activities.Educational value in placing AEDs in schools
61 Why installed AEDs in Shipyard/Oil & Gas? Provide Workers and Customers a Heart Safe ZoneHazardous working environmentHigh stress activitiesHugh compoundNormally located at remote area and far away from Hospitals or Medical aidsProtects and limit Liabilities