Independent voters nearly = Republican voters Sharp decrease in Republicans / increase in Independents after 2010 election Growth of Independents has come primarily from former Republicans Democrats peaked when Pres. Obama was elected; have been in gradual decline since Obama Elected 2010 election
Key: 25-34/45-64 white or Hispanic female with high school diploma/some college earning $35-$75K Secondary: add 65+ and advanced degrees
Independents comprise the second largest voting bloc, just behind Republicans. All Independents are not the same. Some Independents lean Democrat. Some Independents lean Republican. By identifying common traits, you can target the Independents that are most likely to vote Democrat. And win elections as a result. Lean Democrat Lean Republican
Key targets: 25-34/45-64 white/Hispanic female with high school diploma /some college earning $35-$75K Secondary: add advanced degree
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