Presentation on theme: "Life’s in fashion. BRANDING SOLUTIONS Life’s in fashion Why StyleKandy.com? StyleKandy.com is India’s premier e-zine in the domain of fashion and lifestyle."— Presentation transcript:
Life’s in fashion Why StyleKandy.com? StyleKandy.com is India’s premier e-zine in the domain of fashion and lifestyle. The website www.stylekandy.com provides readers with editorial content, news, and views that are an intrinsic part of their social calendar. www.stylekandy.com Features : The homepage is updated with 4-6 stories each day. A daily e-newsletter goes out by 10 in the morning every day except for Sunday.
Life’s in fashion Profile A fashion and lifestyle portal launched in the year 2006. A gap filler between those who set trends and those who actually follow them. Stylekandy’s association with high-end events like the Wills lifestyle India Fashion Week as web cast partner, on-site print partner with Lakme Fashion Week and Delhi Fashion Week. Associated with many premium brands like Jimmi Choo, Moschino, Marc Jacobs, Body Shop, Nokia, LG, UB Group, Samsung, Grey Goose, Chivas Regal, Bernodricara, Blenders Pride, Gucci, Lecoanet Hemant, Sisley, Lee, Guess and Marccain are some of the brand who have been associated with Stylekandy.com.
Life’s in fashion Association with Delhi Fashion Week. On-site print partner for the 2 nd consecutive season to cover the show. The only publication to cover the entire show from fitting to runway review till the after show party, on daily basis. Every day around 10,000 complimentary copies were distributed.
Life’s in fashion Association with Lakme Fashion Week. On-site print partner for the 7 th consecutive season to cover the show. The stories and reviews of stylekandy are eagerly awaited by designers, buyers and the audience. Making each issue a hit among the people. It wont be wrong to mark it as the first one to tell the people about the fashion world.
Life’s in fashion READERSHIP DETAILS Our subscribers fall in A+ category, i.e. the premium and platinum segment. It consists of designers, models, industrialists, polo players, golfers, corporate, hospitality & not to be missed bollywood Falling in the age group of 21–49 years. With ample disposable income and a sense of style.
Life’s in fashion Data Base Break-up Database Consists of Entire fashion fraternity, Polo players, Golfers and Sports person, Hospitality Industry, Corporate, Foreign Tourism Boards, Embassies, Bollywood and Socialites. City wise Data Break–up Delhi – 40,000 Mumbai – 60,000 Pune – 2,000 Goa – 6,000 Bangalore – 11,000 Hyderabad – 3,000 Chennai – 2,000 Kolkatta – 4,000
Life’s in fashion Home Page: Our source of traffic is partly from the newsletter and the rest go to the website directly. To provide you estimation, close to 40 per cent of the traffic comes from the newsletter and the rest come to the website directly through the homepage. Your banner will remain on our website for a complete duration of the campaign and to make the campaign a bigger success, we will place your banners on different positions of our site as a part of value add. You could also change your banners each week.
Life’s in fashion Section Branding : Apart from the daily stories, various sections are the backbone of StyleKandy. The inside story pages is again one of the premium properties of StyleKandy; whether a subscriber comes from the homepage or the newsletter, he/she is directed to these pages. Hence, visibility is optimum.
Life’s in fashion Daily Newsletter : Direct mail is an integral part of our circulation strategy. Stylekandy web-site is updated daily, and a newsletter is fired each morning [barring Sundays] to a database of the crème-de-la-crème i.e. the premium and platinum segment. Our subscriber base is of 125,000 people and growing. Hence, the mileage and leverage an advertiser gets through the daily newsletter, is unparalleled.
Life’s in fashion Digital E-mailers or Flyers: E-mailer or Flyers are the digital form of Advertising. Here your creative along with the text, is incorporated in a mail and send as a personalized mail to our subscribers data base. The sender name and the subject line of the mailer is being provided by you. Our subscribers data-base consists of 125,000 people.
Life’s in fashion Pop – ups : Pop-ups are additional windows containing your advertisement creative. They can have a link to the url, specified by the client. Thus giving you the optimum results through us.
Life’s in fashion Mouse Trails These are Pointers trails, your company logo or brand name or a small message, will stick to the mouse pointer and where ever the mouse will go that logo or message will move along with it. These trails are active with the movement of your computer mouse.
Life’s in fashion Interestitial: Your banner will be placed in the bottom of the computer screen. When you will scroll the site, down or up the banner will remain at its place. The site will go behind the banner or will come out of it. Thus, giving you the maximum visibility.
Life’s in fashion Costing for Daily Newsletter - Banner PositionDimensions ( W*H ) Pixels Amount Per Month Top Banner535 * 35Rs. 250,000/- Second Banner535 * 35Rs. 200,000/- Vertical Banner150 * 600Rs. 200,000/- Bottom Banner250 * 200Rs. 150,000/-
Life’s in fashion Costing for Home page - Banner PositionDimensions ( W*H ) Pixels Amount Per Month Main Banner (Home page & all Inside Pages) 700 * 100Rs. 300,000/- Two Second Position Banners 700 * 100Rs. 150,000/- each Third Position Banner 203 * 57Rs. 100,000/- Bottom Banner468 * 60Rs. 75,000/- Two Second Bottom Banners 350 * 60Rs. 50,000/- each
Life’s in fashion Costing for Sub - Section Branding Main SectionSub – SectionAmount per month Fashion Runway Review, Industry Notes, Diary of a Model, Trend Alert, Accessory, Jewellery, Fashion Police, Fashion Bulletin, Designer Directory, Kandy Konfess, Collection Preview. Rs. 100,000/- BeautySpa, Hair, Make-up, Health & Fitness, and On the shelves Rs. 100,000/- Fine DiningFood Bytes, Restaurant Review, and Culinary Landscape Rs. 100,000/- Night lifeBar Zone, Party Coverage, Industry Pillars, and Tabloid Rs. 100,000/-
Life’s in fashion Digital E-mailers & Flyers Our subscription data-base is of 125,000 peoples. Cost per E-mailer Rs. 30,000/- With a minimum of two mailer for the same month. The E-mailer Dimensions are : - 750 * 550 (W*H pixels) The sender name and the Subject line for the mailer are to be provided by the company.
Life’s in fashion Costing for Innovation 1. Pop-upsRs. 200,000/- per month 2. Mouse TrailRs. 200,000/- per month 3. InterstitialRs. 200,000/- per month. 4. Candid CameraRs. 250,000/- per month.
Life’s in fashion To find out more about advertising with stylekandy, Kindly contact email@example.com@stylekandy.com or call 011 – 43553191 / 3192