Presentation on theme: "BARAK AWARDS Award Nights like Filmfare, Iifa, etc. aired on Television have been famous from decades among people of the entire nation. The Award Shows."— Presentation transcript:
2BARAK AWARDSAward Nights like Filmfare, Iifa, etc. aired on Television have been famous from decades among people of the entire nation. The Award Shows are blend of stardom, glamour and grace, where every big name of Film Industry hype the show with their presence. The reason behind the maximum popularity of the Film Awards is that they target and connect with the common people. People feel them a part of the Show even sitting at their home because the winners are selected through their voting.BARAK AWARDS is an Award Event crafted on such treads. It is the First Time KK will perform before masses in Barak valley & The First–Ever Popular Choice Award Event where people will chose their favourite from every category through voting. The categories extensively include Favourite Political Leader, Favourite Doctor, Favourite Restaurant, and many more. The Show will be even more graced by the performances of Big Stars like KK, Bruna Abdullah, Shraman Jain, Russian Dancers, to name a few. The name of KK & His Band performing live is enough to attract masses in thousands. Morevoer various genres of stars will ensure participation of all ages of crowd. Besides every Big Name and VVIPs of Barak Valley will participate in the Event. Given that, it will attract the largest Crowd till date .
3ECLIPSE EVENTS - BACKGROUND BARAK AWARDS is hosted by ECLIPSE EVENTS, a registered event management company. The headquarters of Eclipse Events is located in Mumbai, with its branch office in Silchar, Assam. It has organised many CORPORATE EVENTS, PRODUCT LAUNCH, SANGEET, PRIVATE PARTIES for notable companies and brands in Mumbai. ECLIPSE has also has a rich history in organizing innovative and big events in Silchar. It is famed for supporting the patrons of music in every nook and corner of this region, and on that note has organised more than 200 musical events in Silchar. The recent feather to its crown has been by organizing the biggest NEW YEAR Event ever in Barak Valley on 31st December, 2014 successfully. This event has earned lots of applauds and fame from Media, Administration and Locales, and has taken the name of ECLIPSE EVENTS to a new zenith in the scenario of events and made it a premier one.
6BARAK AWARDS - CHARITYBARAK AWARDS is not only about glamour, glitz, celebrity and celebration. As a part of Society with which it deals, the Organising Company understands its social role and responsibility. When it recognizes the outstanding work of the professionals, businessman, teachers and all, it also does not forget to think about the deprived class living in the same society. As Woman is the most suffered group in today’s world, it is of utmost necessity to make them self sustained and independent before trying to alter the rigid orthodox social rules. And for this, it is very necessary to make these poor woman financially independent because only then they can make their voice heard and followed. Taking this noble thought, BARAK AWARDS will donate a share of the money collected from Sponsorship to “AGROGAMI CLUB – SILCHAR” for setting up an SHG Woman Unit where they can produce household items and sell them at daily market and shops. ECLIPSE will also assist that group with all financial and production requirements, thereafter.
7AWARD CATEGORIES – PEOPLE’S CHOICE SPECIAL AWARD CATEGORIES Categories Will Involve Nominations From Entire Cachar, Karimganj & HailakandiPOLITICAL LEADERDOCTORTEACHERSCHOOLCOLLEGEMEDIA HOUSEFOOD & ENTERTAINMENTGARMENT & LIFESTYLE STOREMOBILE SERVICE PROVIDERTWO WHEELERFOUR WHEELERFINANCIAL INSTITUTIONSPECIAL AWARD CATEGORIESLifetime Achievement Awards : People who worked towards social & cultural development of Barak Valley their entire life ; Local Martyrs2) Special Contribution Awards : Literary, Male Entrepreneur, Female Entrepreneur, Social Workers, Silchar Medical College, Civil Hospital, Cancer Hospital, National Level Artistes3) Gratitude Awards to Administration : DIG, Superintendent of Police, Addl. SP, Deputy Commissioner, MPs, MLAs
8KK (Krishnakumar Kunnath) KK (Krishnakumar Kunnath) – The name itself is so big and popular that the person needs no more introductions. The Versatile Playback Singer of Bollywood has touched many hearts, stimulated many minds, changed many lives, inspired many souls, all through the raw power of his voice. KK & his Band have been together for over a decade now. They have composed many soulful and high quality music which have a shattering, scintillating effect on the audience and listeners. They have gone on uncountable overseas tours and have captivated the international audience like the Indian people. The comforting constancy of rock may be the default genre, yet they manage to bring to every song a touch of something different - a glimpse of the sublime.
9KK & BAND RECENT CHARTBUSTERS KK has recorded over 500 songs in Bollywood and has sung in all major languages like Telegu, Malayalam, Bengali, etc. His songs have been reigning in Bollywood from 2000 when he launched his debut album “PAL” which also bagged him an award. After that he became a hearthrob for people and all his songs became instant hits and ruled the chartbusters.He formed his band with all talented musicians, after he met his friend guitarist Kalyan Baruah during the launch of PAL in which they worked together. After that they have been called for thousands of shows in India & Abroad. His band performed in all the top colleges of India and also in many important events abroad. They also featured in the famous FusionMusic Shows on MTV –COKE STUDIO &MTV UNPLUGGED.RECENT CHARTBUSTERS
10Star Performer - BRUNA ABDULLAH BRUNAH ABDULLAHA Bollywood Actor and Item Dancer who has worked in some leading Bollywood Movies like –CASH : Item Song - Reham KareDESI BOYS : Item Song - Subah Hone na DeI HATE LOVE STORIES : As GisselleBILLA II : As SameeraGRAND MASTI : As MaryJAI HO : As AnneShe has also starred in some renownedReality Shows on Television :NACH BALIYE 6KHATRON KE KHILADIDANCING QUEENAnd presently can be seen in one of the mostpopular Comedy TV Show in India –COMEDY CLASSESBRUNA ABDULLAH
11STAR ANCHOR – SHRAMAN JAIN Shraman Jain is a familiar household name as a Television Actor and Comedian who starred in some high-rated TV soaps and also a good comedian as seen by his performance in the top Comedy Show of Indian Television – COMEDY CLASSES. He also acted in Bollywood Film – DESI BOYS. As an anchor of BARAK AWARDS, he will provide the audience with a wide range of entertainment through his Comic Sense and constant interaction with audience.He is known for his Television roles :ADAALATSAAS BINA SASURALCHHANCHHANDADAGIRICOMEDY CLASSESSHRAMAN JAIN
12DANCE PERFORMANCES – RUSSIAN DANCERS There will be Female Russian Dancers Group to perform on Belly Dancing and other international forms of dancing. Their beauty, stance and appeal will be a feast to the eyes of the viewers. Alongside it will endow the event with an international class. This will be also for the first time where Russian dancers will be performing in Barak Valley in a public event.
13BOLLYWOOD DANCE TROUPE Dance Troupe to perform on hit Bollywood numbers, HIP HOP and other western numbers. It will ensure the satisfaction of the part of crowd craving for Desi Entertainment. The group is famed for performing in many big events. A perfect blend of talent, allure and entertainment, will mark the event with even more hype.
16PUBLICITY OF EVENT OUTDOOR PUBLICITY: HOARDINGS, BANNERS, POSTERS : In all Parts of Barak Valley – Markets, Schools, Colleges, Busy Roads, Offices, Hotels & Restaurants, On Road Walls, etc.POINT-OF–PURCHASE SIGNAGE : In high crowd areas – Goldighi Mall, Entertainment Plaza, Big Bazar, Vishal Mega MartROAD SHOWS : Regular Road Shows in all such important and crowded points and places will be conducted where there will be activities and lucky winners will be given free passes. Activities will assure larger participationCANOPY : Various Canopy stores will be set-up at different places and corners with Event Banners and PassesMEDIA PUBLICITY :1. NEWSPAPER : Regular Ads, Press Release on all Newspapers2. LOCAL CHANNEL : Regular Ads on Local Channels3. SOCIAL MEDIA : Regular posts & Target Based Ads on Facebook, Twitter, Watsapp
17WHY support BARAK AWARDS? It is going to be the first Popular Choice Award Event in North-East which will involve every sector of the society from Media to Academic, from Political to Industrial; and people will chose their favourite in each field through voting. It is also the First Live Concert of KK in Barak ValleyPeople of all age, all occupation will participate as Voters for the selection of Award Winner. Almost 20,000 people will participate as the audience for the Award Night. And, the participation of Voters will be above some lakhs.People from all over the Valley will participate in voting. Even people of Barak Origin staying outside can also Vote through mobile and web.As the event is the first of its kind, huge media hype and publicity is to implemented.It will mark the presence of stars like KK, Bruna Abdullah, and performers like Russian dancers who have huge fan following amounting to some lakhs; and also the presence of all VIPs and Big Names of Barak Valley.
18What sponsors benefit from BARAK AWARDS?Huge Marketing Opportunity for the Sponsor as the Event involves almost 2 lakhs – 3 lakhs people of all age groups as audience and voters ensuring Highest VisibilityStrong Foothold among the people of Barak Valley for supporting such kind of event, and fame all over North-East as it is the first Event of such kind in the entire region.Showcase of their product on massive scale in the Venue on the Award Night, and also throughout extensive publicity during the preceding month before the event.Publicity of their brand during publicizing the Event through Road Shows, Public Announcements, Press Release, Outdoor Bannering, etcHuge Publicity of Brand during Event Publicity on social media like Facebook, Twitter, Watsapp, etc.
19EVENT HIGHLIGHTS - BARAK AWARDS FIRST POPULAR CHOICE AWARD Event in Barak Valley & North-EastFIRST MULTI BOLLYWOOD STARRER SHOW in Barak ValleyIncludes widespread voting categories like Academics, Entertainment, Media, etc.Special Performance of Bollywood Playback Singer KK and his BandEvent Anchoring & Special Dance Performance by Bollywood Actor and Reality Show Artiste BRUNA ABDULLAHEvent Anchoring by famous stand-up Comedian SHRAMAN JAINDance Performances and international acts of RUSSIAN DANCERSThe Event will have all the VIPS AND BIG PERSONALITIES (Doctors, Teachers, Political Leaders, Media Persons, Business Tycoons, and the like) of BARAK VALLEYAs it is a Popular Choice Award and having KK as the main attraction it will have the maximum participation of masses before event for voting and during event as audience
21PROSPECTIVE AUDIENCEAs per 2011 Census, BARAK VALLEY is a highly populated area. As the name suggests, BARAK AWARDS is an event which will include every person , every profession and every entertainment sector of the entire Barak Valley. It will include CACHAR, KARIMGANJ & HAILAKANDI Districts.According to 2011 Census,TOTAL POPULATION OF BARAK VALLEY : 36,24,563Population of CACHAR : 17,36,617Population of KARIMGANJ : 12,28,686Population of HAILAKANDI : 6,59,260AUDIENCE FOR EVENTTaking this Calculation in hand, if we assume only 1% people to attend the Event, then the Audience for Barak Events will be 36,245 (Thirty-Six Thousand Two Hundred and Forty-Five), which by far will be the highest audience in an event till date in Barak Valley.EVENT & SPONSOR VISIBILITYAs of Visibility of Event Advertisement & Sponsor Brand Visibility, then even if 40% of the population comes across the event news, then the Sponsor Brand will be visible to at least 14,49,825 (14 lakhs 49 Thousand & 825) for two months continuously.
22TARGET AUDIENCE AT EVENT As told earlier, the Event involves 12 varied categories of Awards whose target audience and fans are people from all age groups, ranging from 15 – 70 years. So even before the event such a big group from around and even outside Barak Valley amounting to some lakhs will be attracted and attached to the Event. Alongside, inclusions of all categories of Celebrities – Singer, Actress, Comedian, Russian Dancers, will ensure the participation of again all the age categories and sector. Irrespective of profession, location and generation, getting enthralled and bewitched by Celebrities, Movie Stars is in the Human Genes. So the Multi-Starrer Award Show will no doubt include everyone and prove itself to be the biggest show till date.Demographics(based on a conducted survey on people)72 %14 yrs - 21 yrs : 22%22 yrs – 55 yrs : 72%56 yrs – 70 yrs : 6%22 %6 %AGE GROUP :
23EVENT ATTENDEESALL THE 60 NOMINATIONS WITH FAMILY OF THE 12 AWARD CATEGORIES : POLITICAL LEADERS, DOCTORS, TEACHERS,COLLEGE & SCHOOL AUTHORITIES, BUSINESSMEN, CORPORATE HOUSES, MEDIA PERSONALITIES, etc.THE PARTICIPANTS OF THE THREE SPECIAL AWARD CATEGORIES : ENTREPRENEURS, LITERARY, SOCIAL WORKING INSTITUTIONS, ETC.THE VIPs FROM ADMINISTRATION : S.P. , D.C., ASP, ADC, MPs, MLAs, POLICE-IN-CHARGE, etc.FAMILIES : AS KK IS A FAMOUS SINGER AMONG MIDDLE AGED PEOPLE, FAMILIES, AND THE EARNING SECTION WILL OPT FOR THE VIP PASSESGENERAL CROWD : STUDENTS, YOUNG PROFESSIONALS, GENERAL MASSES WILL OPT FOR THE GENERAL PASS AS IT WILL COST THEM A NOMINAL PRICE OF Rs.200
24ADVERTISEMENT SCOPES Advertisement Details for SPONSOR : Media partnership will be tagged with DAINIK JUGASHANKHA – The Highest Circulated Bengali Daily in Assam , in which approximately two ads will be published weekly in the month of March till event date.Media partnership will be tagged with EASTERN CHRONICLE – The Highest Circulated English Daily in Barak Valley , in which approximately two ads will be published weekly in the month of March till event date.Weekly ads will be given in other leading newspapers of the Valley – Dainik Samayik Prasanga, Dainik PrantajyotiHoardings of the Event will be put up at all important points of Silchar, Karimganj & HailakandiHoarding points of Silchar will be Church Road, India Club, Kathal Point, Hailakandi Road, ISBT for a maximum period of 1 month and a minimum period of 15 daysStandies & Banners will be put up at Goldighi Mall, Entertainment Plaza, Vishal Mega Mart, near Offices, Colleges, Restaurants, etc.Special Video Ad of Event tagged with Product Ad will be aired on the local channel of Barak Valley - BTN
25Rs. 15,00,000 (Rupees Fifteen Lakhs Only) TITLE SPONSORRs. 15,00,000 (Rupees Fifteen Lakhs Only)Visibility Benefits of TITLE SPONSOR :BACKDROP AND SIDE WINGS OF STAGEVIP GATE & MAIN ENTRY GATE15 BANNERS AT THE VENUEDISPLAY NEAR STAGE, 2 AIR BALLOONS NEAR STAGEPERMANENT WITH THE TITLE “BARAK AWARDS” AS THE TITLE SPONSORCOMPANY LOGO ON AWARD TROPHIESNAME AS TITLE SPONSOR IN ALL ADVERTISEMENT AND PROMOTION MATERIALSNAME ATTACHED TO EVENT NAME IN TRAVEL, FOOD & HOSPITALITY PARTNERSHIP OF ARTISTES & VIPsLOGO ON EVENT T-SHIRTS OF MEMBERS & VOLUNTEERS
26TITLE SPONSORAdvertisement Benefits of TITLE SPONSOR :1. ROAD SHOWS AROUND BARAK VALLEY FOR THE EVENT UNDER THEBANNER OF TITLE SPONSOR. THERE WILL ALSO BE MOVING CANOPY.CONSTANT VIDEO ADS DURING EVENT3. PRESENCE AS TITLE SPONSOR IN ALL POSTERS, BANNERS, PASSES, NEWSPAPER ADS, PUBLIC ANNOUNCEMENTS, SOCIAL MEDIA PUBLICITY, INVITATION, ETC. ONE-LINER OF RECENT COMPANY AD WILL GO WITH THE EVENT AD ON THESEINTERACTION WITH AUDIENCE BY COMPANY REPRESENTATIVE
27BUSINESS RETURN - TITLE SPONSOR Business Return for TITLE SPONSOR : Rs.15,00,000 :5000 FREE PASSES TO BOOST PRODUCT SALES OF THE SPONSOR5000 Passes X Rs. 200 = Rs. 10,00,000 CASH WORTH of PASS VALUE2. SAVINGS ON ADVERTISEMENT COST ON NEWSPAPER ADS, HOARDING RENT, ROAD SHOWS AMOUNTING TO ANOTHER Rs. 1,00,0003. THE OTHER INDIVIDUAL PUBLICITY AND VISIBILTY BENEFITS FOR ADVERTISING DURING EVENT PROMOTION AND AT EVENT VENUE AMOUNTING TO RS. 8,00,000 (approx.) STILL APPLY4. THE TOTAL CASH WORTH BENEFIT THUS WILL BE Rs. 19,00,000 WHICH IS Rs. 4 LAKHS MORE THAN THE AMOUNT INVESTED
28Rs. 10,00,000 (Rupees Ten Lakhs Only) CO - SPONSORRs. 10,00,000 (Rupees Ten Lakhs Only)Visibility & Advertisement Benefit of CO-SPONSOR :1. Headboard of Stage, Side Wings of 2 Entry Gatesbanners at Venue, Display Near Stage, 2 Air Balloons3. Names as Co-Sponsor in Hoardings, Posters, Banners & Passes of Events4. Names attached as Co-Sponsor in Travel, Food & Hospitality Partnership5. Names as Co-Sponsor in all Advertisement of Events – Print, Electronic & Social MediaVideo Ads during EventInteraction with Audience by Company Representative
29BUSINESS RETURN - CO-SPONSOR Business Return for CO-SPONSOR : Rs.10,00,000 :2500 FREE PASSES TO BOOST NEW CONNECTIONS FROM THE SPONSOR2500 Passes X Rs. 200 = Rs. 5,00,000 CASH WORTH of PASS VALUE3. SAVINGS ON ADVERTISEMENT COST ON NEWSPAPER ADS, HOARDING RENT, AMOUNTING TO ANOTHER Rs. 50,0004. THE OTHER INDIVIDUAL PUBLICITY AND VISIBILTY BENEFITS FOR ADVERTISING DURING EVENT PROMOTION AND AT EVENT VENUE AMOUNTING TO RS. 6,50,000 (approx.) STILL APPLY5. THE TOTAL CASH WORTH BENEFIT WILL BE Rs. 12,00,000 WHICH IS Rs. 2 LAKHS MORE THAN THE AMOUNT INVESTED
30Rs. 5,00,000 (Rupees Five Lakhs Only) ASSOCIATE PARTNERRs. 5,00,000 (Rupees Five Lakhs Only)Visibility & Advertisement Benefit :PRODUCT DISPLAY / HOARDING NEAR STAGEBOTTOM FRAME OF STAGE7 BANNERS, 2 BANNERS NEAR 2 GATES, 1 AIR BALLOONNAME AS ASSOCIATE SPONSOR ON EVENT HOARDING, BANNER, POSTERS & PASSESNAME ATTACHED AS ASSOCIATE SPONSOR IN TRAVEL, FOOD & HOSPITALITY PARTNERSHIPVIDEO ADS DURING EVENT
31BUSINESS RETURN – ASSOCIATE SPONSOR Business Return for ASSOCIATE SPONSOR : Rs.5,00,000 :1000 FREE PASSES TO BOOST NEW CONNECTIONS FROM THE SPONSOR1000 Passes X Rs. 200 = Rs. 2,00,000 CASH WORTH of PASS VALUEOR200 FREE VIP PASSES TO BOOST PRODUCT SALE IN A LUCKY DRAW CONTEST THROUGH SCRATCH CARD – “BUY COMPANY’S PRODUCT, WIN A FREE VIP PASS” : 200 VIP Passes x Rs = Rs. 2,00,000 worth Pass Value3. SAVINGS ON ADVERTISEMENT COST ON NEWSPAPER ADS, HOARDING RENT, AMOUNTING TO ANOTHER Rs. 50,0004. THE OTHER INDIVIDUAL PUBLICITY AND VISIBILTY BENEFITS FOR ADVERTISING DURING EVENT PROMOTION AND AT EVENT VENUE AMOUNTING TO RS. 3,50,000 (approx.) STILL APPLY5. THE TOTAL CASH WORTH BENEFIT WILL BE Rs. 6,00,000 WHICH IS Rs. 1 LAKH MORE THAN THE AMOUNT INVESTED
32Rs. 4,00,000 (Rupees Four Lakhs Only) HOSPITALITY PARTNERRs. 4,00,000 (Rupees Four Lakhs Only)Visibility & Advertisement Benefit :Product Display / Banner near Stage on Platform5 Banners, 1 Air BalloonName as Hospitality Partner on Event Hoarding, Banner, Posters & PassesHospitality Partner of Artistes– Products like Napkins, Tissue Box, Towels, Pillow Sheets, Dinnerware, Glassware, Soaps, Welcome Signage, Artiste Green Room Products & InteriorHospitality Partner for VIPsVIP Chair Covers with Company’s Name & LogoVideo Ads during EventBusiness Return Benefit :20,000 Passes (General & VIP Passes) for the Event will act as Discount Coupons of Company which can be redeemed while buying Company’s Products.Other Business Options, if any, can be done after discussion with Organizer
33Rs. 3,00,000 (Rupees Three Lakhs Only) TRAVEL PARTNERRs. 3,00,000 (Rupees Three Lakhs Only)Visibility & Advertisement Benefit :Product Display near Stage on Platform5 Banners, 1 Banner near GateName as Travel Partner on Event Hoarding, Banner, Posters & PassesName & Logo of Sponsor on Travelling Air Tickets of all Stars & ArtistesStickers of Company Name & Logo & Company Demo Cars (if available) for Airport Transfer, Local Travelling of STARS & Artistes & Other VIPsCompany Name & Logo on Organizer's Vehicle during Event Work Whole Month before Event which means MONTH LONG ADVERTISEMENTVideo Ads during EventBusiness Return Benefit :20,000 Passes (General & VIP Passes) will serve as the Discount Coupon for buying Company’s ProductsInvitation Cards for all 60 Nominations of Popular Choice Categories and Nominations and Guests of other 3 Special Categories will also serve as the Discount / Offer Coupon for buying Company’s Product.Other Business Options, if any, can be done after discussion with Organizer
34Rs. 2,00,000 (Rupees Two Lakhs Only) FOOD / BEVERAGE PARTNER ADVERTISEMENT BENEFITS :1. Product Banner near Stage, 4 Banners, 1 Banner near Gate, Video Ads2. Food/Beverage Partner of Stars & Artistes & VIPs – Food/Beverages will have Company’s Name & Logo3. Name as Food Partner in all Posters, Banners, Hoardings, Passes of EventBUSINESS RETURN :Food/Beverage Stalls at VenueDiscount Coupons to 300 VVIP PassesDiscount Coupons with all Invitations for Nominations & VIPsOther Business Option, if any, can be done after discussion with OrganizerFOOD / BEVERAGE PARTNER
35Rs. 2,00,000 (Rupees Two Lakhs Only) ADVERTISEMENT BENEFITS :1. Product Banner near Stage, 2 Banners, Video AdsName as Security Partner in all Posters, Banners, Hoardings, Passes of EventName & Logo on Security Uniforms & Bouncers for Artistes & VIPsName & Logo on Volunteers UniformsBarricades at Event Venue, Check GatesBUSINESS RETURN :1000 VIP Passes & 300 VVIP Passes will serve as the Discount Coupon for buying Company’s ProductsInvitation Cards for all 60 Nominations of Popular Choice Categories and Nominations and Guests of other 3 Special Categories will also serve as the Discount / Offer Coupon for buying Company’s Product.Other Business Options, if any, can be done after discussion with OrganizerSECURITY PARTNER
36Rs. 1,00,000 (Rupees One Lakh Only) 3 BANNERS AT VENUE2 AIR BALLOONS3 VIDEO ADSNAME & LOGO ON THE PHOTO CANVAS NEAR VIP STANDDISCOUNT COUPONS CAN BE DISTRIBUTED BY COMPANY PEOPLE AMONG THE 20,000 AUDIENCEOTHER BUSINESS OPTION CAN BE DONE AFTER DISCUSSION WITH ORGANIZERSILVER SPONSORS
37BARAK AWARDS Date : 5th APRIL, 2015 Time : 5 PM Venue : DSA / POLICE PARADE GROUND, SILCHARExpected Crowd (Audience) : PEOPLECrowd Group: 15 YRS – 60 YRSEvent Hosted By : ECLIPSE EVENTSContact Person: MAMIYA MUKHERJEEContact Person: //