Presentation on theme: "Award Nights like Filmfare, Iifa, etc. aired on Television have been famous from decades among people of the entire nation. The Award Shows are blend."— Presentation transcript:
Award Nights like Filmfare, Iifa, etc. aired on Television have been famous from decades among people of the entire nation. The Award Shows are blend of stardom, glamour and grace, where every big name of Film Industry hype the show with their presence. The reason behind the maximum popularity of the Film Awards is that they target and connect with the common people. People feel them a part of the Show even sitting at their home because the winners are selected through their voting. BARAK AWARDS is an Award Event crafted on such treads. It is the First Time KK will perform before masses in Barak valley & The First–Ever Popular Choice Award Event where people will chose their favourite from every category through voting. The categories extensively include Favourite Political Leader, Favourite Doctor, Favourite Restaurant, and many more. The Show will be even more graced by the performances of Big Stars like KK, Bruna Abdullah, Shraman Jain, Russian Dancers, to name a few. The name of KK & His Band performing live is enough to attract masses in thousands. Morevoer various genres of stars will ensure participation of all ages of crowd. Besides every Big Name and VVIPs of Barak Valley will participate in the Event. Given that, it will attract the largest Crowd till date.
BARAK AWARDS is hosted by ECLIPSE EVENTS, a registered event management company. The headquarters of Eclipse Events is located in Mumbai, with its branch office in Silchar, Assam. It has organised many CORPORATE EVENTS, PRODUCT LAUNCH, SANGEET, PRIVATE PARTIES for notable companies and brands in Mumbai. ECLIPSE has also has a rich history in organizing innovative and big events in Silchar. It is famed for supporting the patrons of music in every nook and corner of this region, and on that note has organised more than 200 musical events in Silchar. The recent feather to its crown has been by organizing the biggest NEW YEAR Event ever in Barak Valley on 31 st December, 2014 successfully. This event has earned lots of applauds and fame from Media, Administration and Locales, and has taken the name of ECLIPSE EVENTS to a new zenith in the scenario of events and made it a premier one.
BARAK AWARDS is not only about glamour, glitz, celebrity and celebration. As a part of Society with which it deals, the Organising Company understands its social role and responsibility. When it recognizes the outstanding work of the professionals, businessman, teachers and all, it also does not forget to think about the deprived class living in the same society. As Woman is the most suffered group in today’s world, it is of utmost necessity to make them self sustained and independent before trying to alter the rigid orthodox social rules. And for this, it is very necessary to make these poor woman financially independent because only then they can make their voice heard and followed. Taking this noble thought, BARAK AWARDS will donate a share of the money collected from Sponsorship to “AGROGAMI CLUB – SILCHAR” for setting up an SHG Woman Unit where they can produce household items and sell them at daily market and shops. ECLIPSE will also assist that group with all financial and production requirements, thereafter.
AWARD CATEGORIES – PEOPLE’S CHOICE 1)POLITICAL LEADER 2) DOCTOR 3) TEACHER 4) SCHOOL 5) COLLEGE 6) MEDIA HOUSE 7) FOOD & ENTERTAINMENT 8) GARMENT & LIFESTYLE STORE 9) MOBILE SERVICE PROVIDER 10) TWO WHEELER 11) FOUR WHEELER 12) FINANCIAL INSTITUTION SPECIAL AWARD CATEGORIES 1)Lifetime Achievement Awards : People who worked towards social & cultural development of Barak Valley their entire life ; Local Martyrs 2) Special Contribution Awards : Literary, Male Entrepreneur, Female Entrepreneur, Social Workers, Silchar Medical College, Civil Hospital, Cancer Hospital, National Level Artistes 3) Gratitude Awards to Administration : DIG, Superintendent of Police, Addl. SP, Deputy Commissioner, MPs, MLAs Categories Will Involve Nominations From Entire Cachar, Karimganj & Hailakandi
KK (Krishnakumar Kunnath) – The name itself is so big and popular that the person needs no more introductions. The Versatile Playback Singer of Bollywood has touched many hearts, stimulated many minds, changed many lives, inspired many souls, all through the raw power of his voice. KK & his Band have been together for over a decade now. They have composed many soulful and high quality music which have a shattering, scintillating effect on the audience and listeners. They have gone on uncountable overseas tours and have captivated the international audience like the Indian people. The comforting constancy of rock may be the default genre, yet they manage to bring to every song a touch of something different - a glimpse of the sublime.
KK has recorded over 500 songs in Bollywood and has sung in all major languages like Telegu, Malayalam, Bengali, etc. His songs have been reigning in Bollywood from 2000 when he launched his debut album “PAL” which also bagged him an award. After that he became a hearthrob for people and all his songs became instant hits and ruled the chartbusters. He formed his band with all talented musicians, after he met his friend guitarist Kalyan Baruah during the launch of PAL in which they worked together. After that they have been called for thousands of shows in India & Abroad. His band performed in all the top colleges of India and also in many important events abroad. They also featured in the famous Fusion Music Shows on MTV – COKE STUDIO & MTV UNPLUGGED. RECENT CHARTBUSTERS
BRUNA ABDULLAH BRUNAH ABDULLAH A Bollywood Actor and Item Dancer who has worked in some leading Bollywood Movies like – 1.CASH : Item Song - Reham Kare 2.DESI BOYS : Item Song - Subah Hone na De 3. I HATE LOVE STORIES : As Gisselle 4. BILLA II : As Sameera 5.GRAND MASTI : As Mary 6. JAI HO : As Anne She has also starred in some renowned Reality Shows on Television : 1.NACH BALIYE 6 2. KHATRON KE KHILADI 3. DANCING QUEEN And presently can be seen in one of the most popular Comedy TV Show in India – COMEDY CLASSES
Shraman Jain is a familiar household name as a Television Actor and Comedian who starred in some high-rated TV soaps and also a good comedian as seen by his performance in the top Comedy Show of Indian Television – COMEDY CLASSES. He also acted in Bollywood Film – DESI BOYS. As an anchor of BARAK AWARDS, he will provide the audience with a wide range of entertainment through his Comic Sense and constant interaction with audience. He is known for his Television roles : 1. ADAALAT 2. SAAS BINA SASURAL 3. CHHANCHHAN 4. DADAGIRI 5. COMEDY CLASSES SHRAMAN JAIN
There will be Female Russian Dancers Group to perform on Belly Dancing and other international forms of dancing. Their beauty, stance and appeal will be a feast to the eyes of the viewers. Alongside it will endow the event with an international class. This will be also for the first time where Russian dancers will be performing in Barak Valley in a public event.
BOLLYWOOD DANCE TROUPE Dance Troupe to perform on hit Bollywood numbers, HIP HOP and other western numbers. It will ensure the satisfaction of the part of crowd craving for Desi Entertainment. The group is famed for performing in many big events. A perfect blend of talent, allure and entertainment, will mark the event with even more hype.
EVENT SET-UP REFERENCE
EVENT AREA LAYOUT
PUBLICITY OF EVENT OUTDOOR PUBLICITY : 1.HOARDINGS, BANNERS, POSTERS : In all Parts of Barak Valley – Markets, Schools, Colleges, Busy Roads, Offices, Hotels & Restaurants, On Road Walls, etc. 2. POINT-OF–PURCHASE SIGNAGE : In high crowd areas – Goldighi Mall, Entertainment Plaza, Big Bazar, Vishal Mega Mart 3.ROAD SHOWS : Regular Road Shows in all such important and crowded points and places will be conducted where there will be activities and lucky winners will be given free passes. Activities will assure larger participation 4. CANOPY : Various Canopy stores will be set-up at different places and corners with Event Banners and Passes MEDIA PUBLICITY : 1. NEWSPAPER : Regular Ads, Press Release on all Newspapers 2. LOCAL CHANNEL : Regular Ads on Local Channels 3. SOCIAL MEDIA : Regular posts & Target Based Ads on Facebook, Twitter, Watsapp
1. It is going to be the first Popular Choice Award Event in North-East which will involve every sector of the society from Media to Academic, from Political to Industrial; and people will chose their favourite in each field through voting. It is also the First Live Concert of KK in Barak Valley 2. People of all age, all occupation will participate as Voters for the selection of Award Winner. Almost 20,000 people will participate as the audience for the Award Night. And, the participation of Voters will be above some lakhs. 3. People from all over the Valley will participate in voting. Even people of Barak Origin staying outside can also Vote through mobile and web. 4. As the event is the first of its kind, huge media hype and publicity is to implemented. 5. It will mark the presence of stars like KK, Bruna Abdullah, and performers like Russian dancers who have huge fan following amounting to some lakhs; and also the presence of all VIPs and Big Names of Barak Valley.
1. Huge Marketing Opportunity for the Sponsor as the Event involves almost 2 lakhs – 3 lakhs people of all age groups as audience and voters ensuring Highest Visibility 2. Strong Foothold among the people of Barak Valley for supporting such kind of event, and fame all over North-East as it is the first Event of such kind in the entire region. 3. Showcase of their product on massive scale in the Venue on the Award Night, and also throughout extensive publicity during the preceding month before the event. 4. Publicity of their brand during publicizing the Event through Road Shows, Public Announcements, Press Release, Outdoor Bannering, etc 5. Huge Publicity of Brand during Event Publicity on social media like Facebook, Twitter, Watsapp, etc.
1. FIRST POPULAR CHOICE AWARD Event in Barak Valley & North-East 2. FIRST MULTI BOLLYWOOD STARRER SHOW in Barak Valley 3. Includes widespread voting categories like Academics, Entertainment, Media, etc. 4. Special Performance of Bollywood Playback Singer KK and his Band 5. Event Anchoring & Special Dance Performance by Bollywood Actor and Reality Show Artiste BRUNA ABDULLAH 6. Event Anchoring by famous stand-up Comedian SHRAMAN JAIN 7. Dance Performances and international acts of RUSSIAN DANCERS 8. The Event will have all the VIPS AND BIG PERSONALITIES (Doctors, Teachers, Political Leaders, Media Persons, Business Tycoons, and the like) of BARAK VALLEY 9. As it is a Popular Choice Award and having KK as the main attraction it will have the maximum participation of masses before event for voting and during event as audience
PROSPECTIVE AUDIENCE As per 2011 Census, BARAK VALLEY is a highly populated area. As the name suggests, BARAK AWARDS is an event which will include every person, every profession and every entertainment sector of the entire Barak Valley. It will include CACHAR, KARIMGANJ & HAILAKANDI Districts. According to 2011 Census, TOTAL POPULATION OF BARAK VALLEY : 36,24,563 Population of CACHAR : 17,36,617 Population of KARIMGANJ : 12,28,686 Population of HAILAKANDI : 6,59,260 AUDIENCE FOR EVENT Taking this Calculation in hand, if we assume only 1% people to attend the Event, then the Audience for Barak Events will be 36,245 (Thirty-Six Thousand Two Hundred and Forty-Five), which by far will be the highest audience in an event till date in Barak Valley. EVENT & SPONSOR VISIBILITY As of Visibility of Event Advertisement & Sponsor Brand Visibility, then even if 40% of the population comes across the event news, then the Sponsor Brand will be visible to at least 14,49,825 (14 lakhs 49 Thousand & 825) for two months continuously.
TARGET AUDIENCE AT EVENT As told earlier, the Event involves 12 varied categories of Awards whose target audience and fans are people from all age groups, ranging from 15 – 70 years. So even before the event such a big group from around and even outside Barak Valley amounting to some lakhs will be attracted and attached to the Event. Alongside, inclusions of all categories of Celebrities – Singer, Actress, Comedian, Russian Dancers, will ensure the participation of again all the age categories and sector. Irrespective of profession, location and generation, getting enthralled and bewitched by Celebrities, Movie Stars is in the Human Genes. So the Multi-Starrer Award Show will no doubt include everyone and prove itself to be the biggest show till date. Demographics (based on a conducted survey on people) 14 yrs - 21 yrs : 22% 22 yrs – 55 yrs : 72% 56 yrs – 70 yrs : 6% % 6 % 22 % AGE GROUP :
EVENT ATTENDEES 1.ALL THE 60 NOMINATIONS WITH FAMILY OF THE 12 AWARD CATEGORIES : POLITICAL LEADERS, DOCTORS, TEACHERS,COLLEGE & SCHOOL AUTHORITIES, BUSINESSMEN, CORPORATE HOUSES, MEDIA PERSONALITIES, etc. 2.THE PARTICIPANTS OF THE THREE SPECIAL AWARD CATEGORIES : ENTREPRENEURS, LITERARY, SOCIAL WORKING INSTITUTIONS, ETC. 3.THE VIPs FROM ADMINISTRATION : S.P., D.C., ASP, ADC, MPs, MLAs, POLICE-IN-CHARGE, etc. 4.FAMILIES : AS KK IS A FAMOUS SINGER AMONG MIDDLE AGED PEOPLE, FAMILIES, AND THE EARNING SECTION WILL OPT FOR THE VIP PASSES 5.GENERAL CROWD : STUDENTS, YOUNG PROFESSIONALS, GENERAL MASSES WILL OPT FOR THE GENERAL PASS AS IT WILL COST THEM A NOMINAL PRICE OF Rs.200
ADVERTISEMENT SCOPES Advertisement Details for SPONSOR : 1. Media partnership will be tagged with DAINIK JUGASHANKHA – The Highest Circulated Bengali Daily in Assam, in which approximately two ads will be published weekly in the month of March till event date. 2. Media partnership will be tagged with EASTERN CHRONICLE – The Highest Circulated English Daily in Barak Valley, in which approximately two ads will be published weekly in the month of March till event date. 3. Weekly ads will be given in other leading newspapers of the Valley – Dainik Samayik Prasanga, Dainik Prantajyoti 4. Hoardings of the Event will be put up at all important points of Silchar, Karimganj & Hailakandi 5. Hoarding points of Silchar will be Church Road, India Club, Kathal Point, Hailakandi Road, ISBT for a maximum period of 1 month and a minimum period of 15 days 6. Standies & Banners will be put up at Goldighi Mall, Entertainment Plaza, Vishal Mega Mart, near Offices, Colleges, Restaurants, etc. 7. Special Video Ad of Event tagged with Product Ad will be aired on the local channel of Barak Valley - BTN
TITLE SPONSOR Visibility Benefits of TITLE SPONSOR : 1. BACKDROP AND SIDE WINGS OF STAGE 2. VIP GATE & MAIN ENTRY GATE BANNERS AT THE VENUE 4. DISPLAY NEAR STAGE, 2 AIR BALLOONS NEAR STAGE 5. PERMANENT WITH THE TITLE “BARAK AWARDS” AS THE TITLE SPONSOR 6. COMPANY LOGO ON AWARD TROPHIES 7. NAME AS TITLE SPONSOR IN ALL ADVERTISEMENT AND PROMOTION MATERIALS 8. NAME ATTACHED TO EVENT NAME IN TRAVEL, FOOD & HOSPITALITY PARTNERSHIP OF ARTISTES & VIPs 9. LOGO ON EVENT T-SHIRTS OF MEMBERS & VOLUNTEERS Rs. 15,00,000 (Rupees Fifteen Lakhs Only)
Advertisement Benefits of TITLE SPONSOR : 1. ROAD SHOWS AROUND BARAK VALLEY FOR THE EVENT UNDER THE BANNER OF TITLE SPONSOR. THERE WILL ALSO BE MOVING CANOPY. 2. CONSTANT VIDEO ADS DURING EVENT 3. PRESENCE AS TITLE SPONSOR IN ALL POSTERS, BANNERS, PASSES, NEWSPAPER ADS, PUBLIC ANNOUNCEMENTS, SOCIAL MEDIA PUBLICITY, INVITATION, ETC. ONE-LINER OF RECENT COMPANY AD WILL GO WITH THE EVENT AD ON THESE 4. INTERACTION WITH AUDIENCE BY COMPANY REPRESENTATIVE TITLE SPONSOR
Business Return for TITLE SPONSOR : Rs. 15,00,000 : FREE PASSES TO BOOST PRODUCT SALES OF THE SPONSOR 5000 Passes X Rs. 200 = Rs. 10,00,000 CASH WORTH of PASS VALUE 2. SAVINGS ON ADVERTISEMENT COST ON NEWSPAPER ADS, HOARDING RENT, ROAD SHOWS AMOUNTING TO ANOTHER Rs. 1,00, THE OTHER INDIVIDUAL PUBLICITY AND VISIBILTY BENEFITS FOR ADVERTISING DURING EVENT PROMOTION AND AT EVENT VENUE AMOUNTING TO RS. 8,00,000 (approx.) STILL APPLY 4. THE TOTAL CASH WORTH BENEFIT THUS WILL BE Rs. 19,00,000 WHICH IS Rs. 4 LAKHS MORE THAN THE AMOUNT INVESTED BUSINESS RETURN - TITLE SPONSOR
CO - SPONSOR Rs. 10,00,000 (Rupees Ten Lakhs Only) Visibility & Advertisement Benefit of CO-SPONSOR : 1. Headboard of Stage, Side Wings of 2 Entry Gates banners at Venue, Display Near Stage, 2 Air Balloons 3. Names as Co-Sponsor in Hoardings, Posters, Banners & Passes of Events 4. Names attached as Co-Sponsor in Travel, Food & Hospitality Partnership 5. Names as Co-Sponsor in all Advertisement of Events – Print, Electronic & Social Media 6. Video Ads during Event 7. Interaction with Audience by Company Representative
Business Return for CO-SPONSOR : Rs.10,00,000 : FREE PASSES TO BOOST NEW CONNECTIONS FROM THE SPONSOR 2500 Passes X Rs. 200 = Rs. 5,00,000 CASH WORTH of PASS VALUE 3. SAVINGS ON ADVERTISEMENT COST ON NEWSPAPER ADS, HOARDING RENT, AMOUNTING TO ANOTHER Rs. 50, THE OTHER INDIVIDUAL PUBLICITY AND VISIBILTY BENEFITS FOR ADVERTISING DURING EVENT PROMOTION AND AT EVENT VENUE AMOUNTING TO RS. 6,50,000 (approx.) STILL APPLY 5. THE TOTAL CASH WORTH BENEFIT WILL BE Rs. 12,00,000 WHICH IS Rs. 2 LAKHS MORE THAN THE AMOUNT INVESTED BUSINESS RETURN - CO-SPONSOR
Rs. 5,00,000 (Rupees Five Lakhs Only) Visibility & Advertisement Benefit : 1. PRODUCT DISPLAY / HOARDING NEAR STAGE 2. BOTTOM FRAME OF STAGE 3. 7 BANNERS, 2 BANNERS NEAR 2 GATES, 1 AIR BALLOON 4. NAME AS ASSOCIATE SPONSOR ON EVENT HOARDING, BANNER, POSTERS & PASSES 5. NAME ATTACHED AS ASSOCIATE SPONSOR IN TRAVEL, FOOD & HOSPITALITY PARTNERSHIP 6. VIDEO ADS DURING EVENT ASSOCIATE PARTNER
Business Return for ASSOCIATE SPONSOR : Rs.5,00,000 : FREE PASSES TO BOOST NEW CONNECTIONS FROM THE SPONSOR 1000 Passes X Rs. 200 = Rs. 2,00,000 CASH WORTH of PASS VALUE OR 200 FREE VIP PASSES TO BOOST PRODUCT SALE IN A LUCKY DRAW CONTEST THROUGH SCRATCH CARD – “BUY COMPANY’S PRODUCT, WIN A FREE VIP PASS” : 200 VIP Passes x Rs = Rs. 2,00,000 worth Pass Value 3. SAVINGS ON ADVERTISEMENT COST ON NEWSPAPER ADS, HOARDING RENT, AMOUNTING TO ANOTHER Rs. 50, THE OTHER INDIVIDUAL PUBLICITY AND VISIBILTY BENEFITS FOR ADVERTISING DURING EVENT PROMOTION AND AT EVENT VENUE AMOUNTING TO RS. 3,50,000 (approx.) STILL APPLY 5. THE TOTAL CASH WORTH BENEFIT WILL BE Rs. 6,00,000 WHICH IS Rs. 1 LAKH MORE THAN THE AMOUNT INVESTED BUSINESS RETURN – ASSOCIATE SPONSOR
Rs. 4,00,000 (Rupees Four Lakhs Only) Visibility & Advertisement Benefit : 1. Product Display / Banner near Stage on Platform 2. 5 Banners, 1 Air Balloon 3. Name as Hospitality Partner on Event Hoarding, Banner, Posters & Passes 4. Hospitality Partner of Artistes– Products like Napkins, Tissue Box, Towels, Pillow Sheets, Dinnerware, Glassware, Soaps, Welcome Signage, Artiste Green Room Products & Interior 5. Hospitality Partner for VIPs 6. VIP Chair Covers with Company’s Name & Logo 7. Video Ads during Event Business Return Benefit : 1. 20,000 Passes (General & VIP Passes) for the Event will act as Discount Coupons of Company which can be redeemed while buying Company’s Products. 2. Other Business Options, if any, can be done after discussion with Organizer HOSPITALITY PARTNER
Rs. 3,00,000 (Rupees Three Lakhs Only) Visibility & Advertisement Benefit : 1. Product Display near Stage on Platform 2. 5 Banners, 1 Banner near Gate 3. Name as Travel Partner on Event Hoarding, Banner, Posters & Passes 4. Name & Logo of Sponsor on Travelling Air Tickets of all Stars & Artistes 5. Stickers of Company Name & Logo & Company Demo Cars (if available) for Airport Transfer, Local Travelling of STARS & Artistes & Other VIPs 6. Company Name & Logo on Organizer's Vehicle during Event Work Whole Month before Event which means MONTH LONG ADVERTISEMENT 4. Video Ads during Event Business Return Benefit : 1. 20,000 Passes (General & VIP Passes) will serve as the Discount Coupon for buying Company’s Products 2. Invitation Cards for all 60 Nominations of Popular Choice Categories and Nominations and Guests of other 3 Special Categories will also serve as the Discount / Offer Coupon for buying Company’s Product. 2. Other Business Options, if any, can be done after discussion with Organizer TRAVEL PARTNER
FOOD / BEVERAGE PARTNER Rs. 2,00,000 (Rupees Two Lakhs Only) ADVERTISEMENT BENEFITS : 1. Product Banner near Stage, 4 Banners, 1 Banner near Gate, Video Ads 2. Food/Beverage Partner of Stars & Artistes & VIPs – Food/Beverages will have Company’s Name & Logo 3. Name as Food Partner in all Posters, Banners, Hoardings, Passes of Event BUSINESS RETURN : 1. 2 Food/Beverage Stalls at Venue 2. Discount Coupons to 300 VVIP Passes 3. Discount Coupons with all Invitations for Nominations & VIPs 3. Other Business Option, if any, can be done after discussion with Organizer
SECURITY PARTNER Rs. 2,00,000 (Rupees Two Lakhs Only) ADVERTISEMENT BENEFITS : 1. Product Banner near Stage, 2 Banners, Video Ads 3. Name as Security Partner in all Posters, Banners, Hoardings, Passes of Event 4. Name & Logo on Security Uniforms & Bouncers for Artistes & VIPs 5. Name & Logo on Volunteers Uniforms 6. Barricades at Event Venue, Check Gates BUSINESS RETURN : VIP Passes & 300 VVIP Passes will serve as the Discount Coupon for buying Company’s Products 2. Invitation Cards for all 60 Nominations of Popular Choice Categories and Nominations and Guests of other 3 Special Categories will also serve as the Discount / Offer Coupon for buying Company’s Product. 2. Other Business Options, if any, can be done after discussion with Organizer
SILVER SPONSORS Rs. 1,00,000 (Rupees One Lakh Only) 1. 3 BANNERS AT VENUE 2. 2 AIR BALLOONS 3. 3 VIDEO ADS 4. NAME & LOGO ON THE PHOTO CANVAS NEAR VIP STAND 5. DISCOUNT COUPONS CAN BE DISTRIBUTED BY COMPANY PEOPLE AMONG THE 20,000 AUDIENCE 6. OTHER BUSINESS OPTION CAN BE DONE AFTER DISCUSSION WITH ORGANIZER
Date : 5 th APRIL, 2015 Time : 5 PM Venue : DSA / POLICE PARADE GROUND, SILCHAR Expected Crowd (Audience) : PEOPLE Crowd Group: 15 YRS – 60 YRS Event Hosted By : ECLIPSE EVENTS Contact Person: MAMIYA MUKHERJEE Contact Person: / /