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Best of British As one of the Collection of Villages by Value Retail, which includes Bicester Village, the original shopping tourism destination, Yi Ou.

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Presentation on theme: "Best of British As one of the Collection of Villages by Value Retail, which includes Bicester Village, the original shopping tourism destination, Yi Ou."— Presentation transcript:


2 Best of British As one of the Collection of Villages by Value Retail, which includes Bicester Village, the original shopping tourism destination, Yi Ou Lai Suzhou is proudly celebrating its British heritage and enduring commitment to creativity and innovation with a Best of British Festival. To run from 25 March to 3 May the Festival will showcase the best of British fashion, food, film, music and art – the very heart of British culture. Best of British Spirit While often associated with wellington boots and rain, Britain and its garden spring to life at this time of year, transforming the country into a fusion of vibrant colours and new life. To capture this fresh injection of colour and energy, as our boutiques launch their new Spring / Summer collections, the Village will be transformed into a series of lush ‘British Cottage Gardens’ and ‘English Landscape Gardens’. The former has a design of informal mixture of flowers, herbs, and vegetables packed in rectangular boxes presenting grace and charm, while the more formal English Landscape Garden is one inspired by the classic Chinese gardens of the East with topiary dogs and artistically shaped trees. To further celebrate the arrival of the new season and all it has to offer, guests will receive a Best of British ‘passport’ on arrival, containing exclusive offers from a selection of brands including Dunhill, Cath Kidston, Hackett, Ted Baker and Vivienne Westwood. Guests can receive a Best of British pin after visiting all brand boutiques and collecting 7 stamps listed on the passport. For the shopaholic and lovers of leading British design, aside from additional savings and exclusive gifts available, they can also redeem an exclusive gift at the Welcome Centre with purchases totaling more than RMB3,000 on any given day.

3 Best of British Best of British Fashion Within the Yi Pavilion, the Village’s resident destination for curated shows featuring emerging artists and designers, there will be a fashion exhibition showcasing Best of British design and craftsmanship. Featuring leading British brands such as Hackett, Dunhill, Cath Kidston, Vivienne Westwood and Ted Baker, it will feature iconic signature pieces. Best of British Culture During the Festival guests to the Village will be greeted by Royal Guards and have the opportunity to take photographs in front of iconic British imagery and landmarks. They will be surprised by stylishly dressed street performers prancing down the streets adding to the quirkiness of being British, have the opportunity to play at being Royalty. Via Dei Nobili Street will be bestowed by hundreds of bowler hats to capture the spirit of quintessential Britain, while Via Degli Artigiani Street will be transformed into the scene of a traditional British street party, featuring the Best of British monogram flags. Best of British Food Throughout the Village there will be pop-up food stalls serving British food favorites including fish & chips, English breakfast tea flavour ice-cream by Vai Milano and many more. To wash that down, you can visit Pavilion Café by Mr. Harry, one of the most successful British Restaurants in Shanghai, where you can enjoy a traditional British pint of beer or a freshly brewed cup of English Breakfast tea.

4 Cath Kidston Inspired by nostalgic childhood memories of vintage England, Cath Kidston started designing her own brightly coloured patterns and applying them to modern, practical products. Twenty years on, Cath and her team still take inspiration from vintage finds, designing cheerful things that brighten up everyday life. Kitsch, quirky and instantly recognisable, the Cath Kidston collection now includes bags, accessories, home, kids and fashion. During Best of British Festival, Cath Kidston will showcase Best of British design and craftsmanship at Yi Pavilion. Besides, there will be face painting and British candies offered in store on 17 th & 18 th April, as well as 1 st, 2 nd and 3 rd May. Additionally, a free phone case will be available for purchase of above RMB699. Participating British Brands

5 Dunhill Alfred Dunhill dedicated himself to creating the very finest men's luxury goods, providing discerning gentlemen with "essential luxuries" that were as elegant and functional as they were creative and innovative. It was this commitment, along with a true appreciation for culture, travel and craftsmanship that secured Dunhill's status as the definitive men's luxury brand. In store activities will be held from 25 th Mar to 2 nd May, showcasing Best of British design and craftsmanship. For purchase of RMB3,000, guests can enjoy 15% off; for purchase of RMB5,000, guests can enjoy discount of 20@ off; for purchase of RMB8,000, guests can enjoy 25% off. Participating British Brands

6 Hackett Hackett’s menswear spans personal and bespoke tailoring, formalwear, business clothing, such as ties, suits, shirts and trousers, and smart casualwear, including jackets, rugby shirts and trousers, all drawing on British sartorial heritage. Especially popular with sports players, Hackett ‘kit’ has some of the most discerning clients possible, including members of the Royal Family. From 28 th Mar to 2 nd May, Hackett will offer British afternoon tea for guests over the weekend. Additionally, guests holding the Best of British passport can redeem a key chain and enjoy 10% off. Free handkerchief is available for purchase of RMB888; free tote is available for purchase of RMB2,888; free tie is available for purchase of RMB4,888. Participating British Brands

7 Ted Baker Established in 1988 as a shirting specialist of some repute, Ted Baker London went on to tailor a wide range of exceptional menswear and womenswear designs (and all manner of stylish accessories) to eventually become one of the fastest-growing, international lifestyle brands around. Renowned for its quality and distinctive use of pattern and colour, unconventional approach to fashion, irreverent sense of humour and, above all, unswerving attention to detail, Ted Baker truly is ‘no ordinary designer label’. To showcase its Best of British fashion, Ted Baker has a red Ted Baker evening dress showcased at Yi Pavilion. Guests can visit the Ted Baker store from 1 st May to 3 rd May, and take polaroid photos in front of different iconic British landmarks at the photobooth outside of the boutique. If you don’t want to take photos alone, there are models available. Participating British Brands

8 Vivienne Westwood Vivienne Westwood won the award of “Best British Designer of the Year” for three times, and launched Gold Label, Red Label, Anglomania and collections for men and accessories. From the time when she opened the boutique “Let it Rock” on King’s Road of London, she has been showcasing her unique style and taste in fashion as one of the most influential designers in the world. Participating British Brands

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