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Marketing Your Script Loglines and the One Minute Pitch.

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Presentation on theme: "Marketing Your Script Loglines and the One Minute Pitch."— Presentation transcript:

1 Marketing Your Script Loglines and the One Minute Pitch

2 Research Hollywood Directory Hollywood Directory Internet Movie Data Base Internet Movie Data Base Variety Magazine Variety Magazine Hollywood Reporter Hollywood Reporter Ink Tip Ink Tip Move to LA Move to LA

3 Types of marketing Query letters Query letters Pitch fests Pitch fests Cold calling Cold calling Video pitch Video pitch Short film or trailer Short film or trailer Contests Contests

4 Query Letters One page One page Open with why writing them (research) Open with why writing them (research) Use logline and one minute pitch Use logline and one minute pitch Close with contact info Close with contact info If using “snail mail” use sas postcards for response If using “snail mail” use sas postcards for response

5 Logline Styles Logline Styles 1.What if (premise) 2.(Title) is a (genre) about a (description of hero) who after (inciting event) wants to (outer goal) by (plan of action) this becomes increasingly difficult b/c (obstacles and complications) 3. (Title) is a (genre) about a (description of hero) who must (outer goal) or else (dire consequences)

6 Logline Style One What if a troubled teen decides to make his way in the world by masquerading as other people? What if a lawyer paid to lie for a living couldn’t lie for one day?

7 Logline Style Two (Title?) is a drama about a slick angry salesman who after his father dies wants to get his inheritance by manipulating his brother. This becomes increasingly difficult because his brother is autistic.

8 Logline Style Three (Title?) is a fantasy about a lonely boy who befriends a stranded alien and he must help the alien get back home or else the alien will die.

9 More Loglines A group of ex psychic investigators start a ghost extermination business in NYC. It follows the journey of a slick conman and his ten talented accomplices as they rob three Las Vegas casinos simultaneously. A working class single mom outwits high priced lawyers to win a huge class action lawsuit.

10 Elements of a good pitch Unique Unique Promises conflict Promises conflict High Concept High Concept –Original twist on a successful idea –Easily understood –Has legs w/o stars –Fresh yet familiar –Study trailers, each image an emotion

11 One Minute Pitch Template (Title of script) is a (adj. & genre) in the vein of (similar film). It follows the journey of (character 2 nd act activity)-logline. Problems occur when (complication). Now they must (3 rd act strategy). Audiences will like this film b/c of (approach or theme). They will especially love (unique scene or set piece, “trailer moment”).

12 One Minute Pitch Example (Title?) is a psychological thriller in the vein of Rear Window. It follows a psychologist shot by a patient he failed and a boy haunted by ghosts he cannot help. Problems occur when the case threatens to end his marriage and the ghosts come close to taking the boy’s life. Now they must visit the ghosts at the scene of their deaths to determine what they want from Cole.

13 One Minute Pitch Ex Continued Audiences will enjoy the special bond that develops between the psychologist risking his marriage trying to redeem himself by believing helping the boy find out what the spirits want. They will especially love the moment when Cole huddled shivering in terror under his blanket finally trusts the psychologist to reveal his dilemma, “I see dead people.”

14 Tips Pitch buddy, pitch their idea to them Pitch buddy, pitch their idea to them Find what the production co is looking for Find what the production co is looking for Don’t tell much about yourself Don’t tell much about yourself Don’t tell how you came up w/ idea Don’t tell how you came up w/ idea If they don’t grasp, use successful films If they don’t grasp, use successful films Be brief, enthusiastic and confident Be brief, enthusiastic and confident Be polite, leave when told to leave Be polite, leave when told to leave Don’t pitch TV series, different system Don’t pitch TV series, different system Goal, getting script requested Goal, getting script requested Paper trail to those you talk to Paper trail to those you talk to Register WGA, copyright Register WGA, copyright

15 Resources Pilar Alessandra – “The Coffee Break Screenwriter”, Karl Igelesias - “Writing for Emotional Impact”,


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