2What is NMTBSA?(Nutan Mumbai Tiffin Box Suppliers Association)History : Started in 1880Charitable trust : Registered in 1956Avg. Literacy Rate : 8th Grade SchoolingTotal area coverage : 60 KmsEmployee Strength : 5000Number of Tiffin's : 2,00,000 Tiffin Boxesi.e 4,00,000 transactions every day.Time taken : 3 hrs
3Error Rate : 1 in 16 million transactions Six Sigma performance ( )Technological Backup : Nil.Cost of service - Rs. 200/month ($ 4.00/month)Standard price for all (Weight, Distance, Space)Rs. 50 Cr. Turnover approx.[200,000*200=400,000,00 p.m. i.e 48 crore p.a.]“No strike” record as each one a share holderEarnings to 6000 p.m.
5APPROACH DISCIPLINE : No Alcohol Drinking during business hours Wearing White Cap during business hoursCarry Identity CardsWOMEN:Mrs. Bhikhubai of Borivali(East)Mrs. Anandibai of Andheri(East)LATEST MARKETING STRATEGY:Marketing message in the “dabba”
6Case Study : TBSA Tiffin Box Suppliers Association Executive Committee (5 members)How do they do it…?Organizational structureOperationsTeams of headed by a group leaderWar against Time (10.30 – 1.00)The CodeIndividual Dabbawalla workload = 30 tiffins
8PRESIDENTVICE PRESIDENTGENERAL SECRETARYTREASURERDIRECTORS(19)MEMBERS(5000)MUKADAM13 MEMBERS
9PRESIDENT & GENERAL SECRETARY NUTAN MUMBAI TIFFIN BOX SUPPLIERS ASSOCIATION
10FINANCIAL DATA OF A GROUP 1st group –Rs Total earnings -20 People Rs Maintenance cost Tiffin luggage basket pass – Rs 180 per person Maintenance of cycles – Rs 300 – 2 cycles per month Maintenance of wooden boxes – Rs 100 per person T.C , police robbery of Tiffin Rs 500 yearly Organizational fee Rs 15 per head Puja held per station Rs 50 per head.
11Awards and Felicitation Ø Shri.Varkari Prabhodhan Mahasmati Dindi (palkhi) sohala – 4th march – 2001.Ø Invitation from CII for conference held in Bangalore.Ø Documentaries made by BBC ,UTV, MTV, and ZEE TV
12Some Achievements World record in best time management. Name in “GUINESS BOOK of World Records”.Registered with Ripley's “ believe it or not”.
13LOGISTICS Information Transportation Inventory Warehousing Logistics is happening 24 hrs a day,7 days a week and 52 weeks a year.Logistical competency is achieved by coordinating the following:Network DesignInformationTransportationInventoryWarehousing
14Coding VLP 9E12 E 3 VLP : Vile Parle (Suburb in Mumbai) 9E12 : Code for Dabbawallas atDestinationE : Express Towers(Bldg. Name)12 : Floor No.E : Code forDabbawallas atResidential station.3 : Code for Destination station (E.g.. Nariman Point)9E12E3
15Let us now look at an example of these codes on the tiffins to better understand the system and what it all denotes:34CB10BOGGHVP13D2 P 93E9 VS 1262GPOMD
1710:34-11:20 amThis time period is actually the journey time. The dabbawalas load the wooden crates filled with tiffins onto the luggage or goods compartment in the train. Generally, they choose to occupy the last compartment of the train.
18At this stage, the unloading takes place at the destination station 11:20 – 12:30 pmAt this stage, the unloading takes place at the destination stationRe-arrangement of tiffins takes place as per the destination area and destination building
19In particular areas with high density of customers, a special crate is dedicated to the area. This crate carries 150 tiffins and is driven by 3-4 dabbawalas!
201:15 – 2:00 pmHere on begins the collection process where the dabbawalas have to pick up the tiffins from the offices where they had delivered almost an hour ago.
21RETURN JOURNEY:2:00 – 2:30 pmThe group members meet for the segregation as per the destination suburb.
222:48 – 3:30 pmThe return journey by train where the group finally meets up after the day’s routine of dispatching and collecting from various destination officesUsually, since it is more of a pleasant journey compared to the earlier part of the day, the dabbawalas lighten up the moment with merry making, joking around and singing.
233:30 – 4:00 pmThis is the stage where the final sorting and dispatch takes place. The group meets up at origin station and they finally sort out the tiffins as per the origin area
24THE ROYAL VISIT:Recently, the dabbawala’s had royal company at Churchgate station. The Prince of Wales himself had visited them when he came down to Mumbai.He took keen interest in their way of functioning, expressed surprise at their efficiency and was struck with awe when he was told that they didn’t employ any technology.The prince was presented a small memento, accompanied with a garland, a Gandhi topi and a trophy by the dabbawalas.