Presentation on theme: "Health Promotion Resources Project Brooke Shepherd July 2013."— Presentation transcript:
Health Promotion Resources Project Brooke Shepherd July 2013
Get tested website Supporting the MoH in the redevelopment; Integration of: -postcode and suburb locator for General Practice -sexual health risk assessment -holistic sexual health messaging -tone of voice -where to find condoms
Dare to score tool History: Initially developed as a mobi site only Provided click through link to SHIL- phone and email Redeveloped to include: - Desktop access -Social sharing links -Under 16’s pathway -Non-sexually active pathway -Link to Medicare card
Dare to score tool Since launching: 1,722 unique visitors at Stereosonic 7,945 unique visitors at Soundwave 642 unique visitors for YW 11,100 unique visitors to date 330 clicked ‘call’ 350 clicked ‘email’
Dare to score tool Key Learnings: Great tool for engaging young males; Online tools are key; Users do not switch from one promotional channel to another; Users don’t make phone calls to health services to seek info about testing;
National Health Services Directory Initiative of all Australian Govts. Providing a comprehensive and consolidated national directory of health service and provider info. Eventually, LHNs will be able to: manage their own services in the directory Maintain how it is displayed Identify most appropriate referral pathways
NSW Festvials Initiative Key Recommendations from 2012-13: Initiative is having a positive influence on motivations towards: -discussing sexual health related topics with peers and partners -using condoms -getting tested for STIs Online strategies provide best ‘bang for buck’; Activations are costly; Large WG very hard to manage; Brand needs to be further consolidated
NSW Festvials Initiative Strategies for the 2013-14 season: Continue as we are; Cease all work in this space; LHDs to continue utilising D2S in universities, TAFEs etc; STIPU to partner in other spaces; Considerations: Budget Get Tested rebuild Partners Festival promoters are unpredictable
Live Nation Entertainment Largest concert promoter in the world; Big name artists include Madonna, Beyonce, Fleetwood Mac, Dolly Parton, Justin Timberlake etc; They own Ticketmaster, largest ticket selling agent in Australia; Database of over 5 million people; Opportunity to become one of ten official brand partners; Ticketing, merchandise, sampling, corporate boxes etc;
Youth Week NSW Partnership Partnership between STIPU, LHD HARP Units, FPNSW and Y foundations with NSW Office of communities Promoting sexual health messages to YP via the 152 LGAs across NSW; 50% increase in LHDs engaging with and supporting LGAs; Youth driven seeding grants initiative across NSW; 32 enquiries and 14 applications; Youth Forum at NSW Parliament House- 83 attendees.
Youth Week Forum Outcomes Submission of Youth Week Forum outcomes to the YAC; Youth-specific sexual health WG as part of the YAC; Submission to the NSW Health Plan 2030 around sexual health from a YP perspective via SESLHD CE; Ongoing and sustainable LGA partnerships for LHDs that they can utilise in other areas of their work.
Project1626 Centre for Social Research in Health (CSRH) at UNSW; Pilot survey about young peoples’ sex, relationship, drug and alcohol practices- www.project1626.net; www.project1626.net Request for YP to promote survey through personal and social networks- FB; Approach to YAC and Youth Action; Looking to consult YP in survey build in 2014 and beyond.
HARP HP Forum NSW HARP HP Forum: ‘Big Picture Local Action’ Presentation on cross government partnerships- Youth Week in NSW; Office of Communities Youth Advisory Council (YAC) NSW STIPU Local Health Districts (LHDs) Local Government Areas (LGAs) *NGOs
World AIDS Day Theme for 2013- Ending HIV; Strategies include: Online campaign to engage NSW Population; Partnership with Pacific Friends to engage media; GP engagement around HIV testing, using WAD as a vehicle; LHD engagement with Local Councils to ‘Paint the Town Red’; Red Ribbon Grants Program