1. American generalizations zFriendly y“how you doin’?” yfirst names ydirect/low context ya nation of immigrants yonce every five years ysuperficiality ypositive thinking z Willing to work hard… yachievement ymarket economy ysurvival of the fittest ylarge wage gap z Can get things done ymotivation and scale yApollo - the moon landing ysystematic

2. American generalizations- values z Believe in success yreward for results ynothing succeeds like… ygolden parachute zBelieve in belief yno state church y140 fundamentalist churches z Plenty of land ymoving is normal yclassless, but… z Education important yThe Bachelor’s/The Masters ythe “Ivy League” y“prep schools” - independents yinner city vs suburb

3. American generalizations- lifestyle zAppearances count ywhite teeth ydressing up & dressing down ycasual Friday y“you only make a first impression once” z Cars count ydrive-ins ygas stations yRVs ymotels ydriver’s licenses

4. American generalizations- lifestyle zEating counts ysupermarkets ywhere big means big yfast food franchises yethnic mix ytrends yhealth conscious z Time counts yfixed time yprofessionalism ycompetitive edge z Vacations ytwo to three weeks yone in ten has a passport ycar vacations

5. American generalizations- consumers zMarket economy yeconomies of scale yvolume discount ycompetition yconsumer protection xlawsuits xclass action ycaveat emptor z Government intervention yFederal, state & local yAnti-trust xAT&T xMicrosoft yCongress&Agencies xFDA-EPA-FCC, etc.