1. Internationalization in Germany: Universities of Applied Sciences in Search for Institutional Excellence Who you are… Where you want to go… How to get there… Let’s get started…………………. Mary Baxton California State University, Northridge May 5, 2008

2. Recruiting International Students: WHY? ECONOMIC IMPACT (to the country) ENRICHMENT ACADEMIC COMPETITIVENESS Global Dynamics Generate growth and revenue

3. Multi-layered competition From institutions in your local area From institutions in other European areas From institutions in other countries From different types of institutions

4. Strategic Enrollment Management Plan (SEM) You need one. If you have one, look at it again Seek the experience of experts at organizations like EAIE or AACRAO. They offer SEM conferences, webinars, and consulting Your plan must reach across the entire University Where do you want to go? Is your University best organized for where you want to go. Change if needed Are you offering an innovative mix of programs? (Regular and short term, certificates) (Regular and short term, certificates)

5. Internal Assessment and Branding: Know Your Institution - Assess the strengths of your institution: What are your program strengths? What are the structural strengths of your institution? Size, Location. Who are your recruiters and who are they recruiting? How are they recruiting? What makes your institution unique? What are you offering? Scholarships, etc Here are a few sample slides I use:

6. Established 1958 大学建立于 1958 年 Located in the heart of the sunny San Fernando Valley, a suburb of Los Angeles 位于阳光灿烂的洛杉矶郊区，圣菲南多山 谷，紧靠好莱坞。著名中国电影明星陈冲 就是本校的毕业生。 California State University Northridge 加州州立大学 北岭

7. Northridge is one of 23 California State Universities 北岭 分校是 23 所加州州立大学之一

8. California State University Northridge – Close to All 加州州 立大学北岭 分校 靠近所有 ( 风景名 胜 )

9. 大学基本情况 Basic Statistics Over 60 bachelors & 42 masters degrees 综合性大学， 设有 61 项学士学位项目， 以及 42 项硕士学位项目。 35.000 total student population 共有 学生 1600 International students 包括 1 ， 600 国 际学生 Semester calendar 学期制： 春季学期和秋季 学期

10. Colleges 大学所设学院 –Arts, Media & Communication 艺术， 信息及交流学院 –Business Administration & Economics 企业管理及经济学院 –Education 教育学院 –Engineering & Computer Science 工程和计算机科学学院 –Health & Human Development 健康和人类发展学院 –Humanities 文科学院 –Science & Mathematics 数理学院 –Social & Behavioral Sciences 社会和行为科学学院 –Extended Education and Intensive English Program/Conditional Admissions 继续教育学院

11. Recruitment: Effective Strategies ARE YOU USING ALL YOUR RESOURCES? How is your recruitment organized. Where located on campus. How about your student support services, housing, diet requirements, counseling. How is your recruitment organized. Where located on campus. How about your student support services, housing, diet requirements, counseling. Are You Using Current International Students? They make great student workers on campus and act as recruiters every day They make great student workers on campus and act as recruiters every day Faculty who Travel Local and international alumni

12. Recruitment: Some Basics Technology: Website Design - is everything there and can students find it? Communication streams – Are you automated? Recruitment Materials - Sensitive to varied levels of German/international target population groups Recruitment Materials - Sensitive to varied levels of German/international target population groups Clear & Concise listing of Academic Programs and Costs. Pictures. A picture is worth 1000 words Should you translate material into another language?

13. Recruitment: Effective Strategies Are you delivering speed and service? –Speedy answers to questions –You are selling quality service –Effective communication at each step

14. Recruitment: Network.. Network.. Network –Partnerships and connections Local Institutions (various levels) Conditional Admissions Institutions Overseas Embassies EducationUSA Offices AgentsIIEDAAD EAIE NAFSA AACRAO

15. Recruitment: Effective Strategies –Partnerships and connections Attend EAIE Conferences Attend NAFSA and AACRAO conferences Present at conferences and by invitation Send a campus rep to local places/schools Submit articles in journals and publications

16. The Next Step With experience comes enlightenment! You may begin to questions existing policies and procedures. Admission requirements Are current requirements outdated Are there new technologies or practices Impact of Bologna

17. COMMUNITY COLLEGES: America’s Best Kept Secret Judy Irwin Director, International Programs and Services American Association of Community Colleges ACCRAO – March 2007 A Gateway to Higher Education in the United States

18. Promotes U.S. Community Colleges Locally and Globally Represents 1,157 regionally accredited, associate degree-granting institutions in the United States Focuses on Advocacy, Workforce Development, Leadership, International Education & ExchangeFocuses on Advocacy, Workforce Development, Leadership, International Education & Exchange The American Association of Community Colleges

19. AACC International Goals Promote a positive image of community colleges worldwide Advance global exchanges Increase international student enrollment at two-year institutions Disseminate information Work with Federal agencies and international entities

20. Building the Global Community AACC/ACCT Joint Statement on the Role of Community Colleges Role of Community Colleges in International Education

21. Community College Concept Provides first 2-years of a university education Offers Access & Affordability, i.e., lower costs & requirements Provides High Quality Education with focus on Student Learning Responds to Same Regional Accreditation Agencies assessing Universities Plays a vital role in workforce & economic development

22. Student Enrollment 46% of all U.S. undergraduates begin their higher education at community colleges 6.6 million students seek Associate degrees 5 million non-credit students attend community colleges

23. Distinguished Alumni Include Ismael Ahmed, Ex Director, Arab Comm Center for Economic & Social Services Eileen Collins, Space Shuttle Commander Calvin Klein, Clothing Designer George Lucas, Producer/Director Arnold Schwarzenegger, CA Governor Bola Ahmed Tinubu, Governor, Lago, Nigeria Craig Venter, Genome Scientist Gaddi Vasquez, Director, U.S. Peace Corps

24. Why 83,000+ International Students Choose U.S. Community Colleges Complete first 2 years of a university education with… Credit Transfer Prospects to 4-year Universities Community Colleges Offer… Cost-effective Tuition Fees Opportunities to Learn & Enhance English Abilities Focus on Student Learning Small Class Size OPT After Each Degree