Presentation is loading. Please wait.

Presentation is loading. Please wait.

Global Real Estate: Local Markets Chapter 2: Your Hometown Global Market.

Similar presentations


Presentation on theme: "Global Real Estate: Local Markets Chapter 2: Your Hometown Global Market."— Presentation transcript:

1 Global Real Estate: Local Markets Chapter 2: Your Hometown Global Market

2 In This Chapter Gateway cities and beyond Prospecting glocally Lawful target marketing Working with your REALTOR® association 2

3 Do I Have to Leave Home? Global business happens in your hometown Local opportunities lead practitioners abroad Competitive market distinction locally 3

4 Gateway Cities and Beyond 4 Source: 2013 NAR Profile of International Home Buying Activity, National Association of REALTORS®

5 Top States for Foreign Buyers 5 23% 17% 9% Maps:

6 Top Regions—Florida 6 Source: 2013 NAR Profile of International Home Buying Activity, National Association of REALTORS®

7 Top Regions—California 7 Source: 2013 NAR Profile of International Home Buying Activity, National Association of REALTORS®

8 Top Regions—Texas 8 Source: 2013 NAR Profile of International Home Buying Activity, National Association of REALTORS®

9 Top Regions—Arizona 9 Source: 2013 NAR Profile of International Home Buying Activity, National Association of REALTORS®

10 Top Countries 10 CanadaChinaMexicoIndiaU.K. Percentage23%12%8%5% Median Price $182,955$425,000$156,250$300,000$250,000 LocationFL, AZ Small town/resort CA Suburb TX, CA Suburb CA, TN Suburb FL, CA, RI Suburb FinancingCash (86%) Cash (69%) Mortgage (50%) Mortgage (73%) Cash (57%) Source: 2013 NAR Profile of International Home Buying Activity, National Association of REALTORS®

11 Working with Foreign Buyers Long-term perspective All cash or high-equity Acceptable, predictable returns Quality properties – Commercial: Building class may depend on investment goals Desirable locations and familiar markets Detailed research Specialized advisors 11

12 Prospecting Glocally Awareness of opportunityKnowledge of market dynamics Outreach to prospects, other real estate professionals 12

13 Awareness Start with macro-level assessment State economic development agency REALTOR® association resources What are other local businesses doing? 13

14 Research Who are the foreign buyers and sellers in your market? Where are they from? What language do they speak at home? What do they buy? Glocal market clues are all around 14

15 Find Your Niche Can’t be the real estate agent for the world Select your niche – Language – Affinity – Travels – Personal interest Your interest and participation must be AUTHENTIC 15

16 Be the Global “Go-To” Person Share your expertise Demonstrate your professionalism Build your reputation as the source of the source Business will follow 16

17 Tap Association Resources State and local association global forums, councils, and committees Other global real estate professionals NAR Global NAR partners – 81 real estate associations, nearly 60 countries 17

18 Brainstorm: Market Outreach 18

19 19 Key Point Review


Download ppt "Global Real Estate: Local Markets Chapter 2: Your Hometown Global Market."

Similar presentations


Ads by Google