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RSS as a marketing tool: Strategies for increasing your library's visibility Beth Roberts, Library of Congress John Meier, Pennsylvania State University.

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Presentation on theme: "RSS as a marketing tool: Strategies for increasing your library's visibility Beth Roberts, Library of Congress John Meier, Pennsylvania State University."— Presentation transcript:

1 RSS as a marketing tool: Strategies for increasing your library's visibility Beth Roberts, Library of Congress John Meier, Pennsylvania State University Internet Librarian 2007, Monterey, California

2 Quick Review: What is RSS?  “Real Simple Syndication”  Content delivery system

3 Advantages Feeds can be aggregated Saves time Brings information to one location Can merge with new technologies

4 Library of Congress

5 Staff Virtual Resource Center, Scrolling Feeds: Top Stories Daily Report for Executives 10/01/ :00 AM Second Fed Rate Cut in October Not Assured, But Most Likely Scenario CQ News: Top Stories 10/01/ :10 PM 'Safe' Districts Give No Guarantees Against Primary Challenges to House Incumbents Despite public criticism of Congress as a whole, voters typically re-elect their own representativesSecond Fed Rate Cut in October Not Assured, But Most Likely Scenario'Safe' Districts Give No Guarantees Against Primary Challenges to House Incumbents

6 Useful Feed Aggregators for Combining Multiple Feeds Google Reader –Tag RSS feeds and Share as an Atom feed Bloglines –Create a feed of selected entries using “Clip Blog” Feedjumbler –Merge/splice several RSS or Atom-based feeds into one combined RSS and/or Atom feed

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11 Penn State Aggregated Blogs

12 Penn State Library Podcasts

13 Plasma Screen Displays including RSS Content Static content –Information about the library –Pictures of library staff Database driven –Library instruction class times of the day RSS Feed driven –News feeds via third party software

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19 Links –Datapoint and Newspoint Software –Penn State blog project (Movable Type) –Library of Congress blog and related feeds

20 Contact Information John Meier: im/twitter/flickr: johnmeier1 Beth Roberts:


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