Presentation on theme: "Jennina Tiira, Mika Kopra, Leevi Löytönen, Vilma Kuusiniemi & Johanna Koivisto Made by:"— Presentation transcript:
Jennina Tiira, Mika Kopra, Leevi Löytönen, Vilma Kuusiniemi & Johanna Koivisto Made by:
Summary Founded by Mr. Leevi Löytönen in 2013. A sauna, a shower, a dressingroom, social room, minibar & bar desk. Movable sauna Offers new experiences
Product/services sauna, shower and just hang out in the living room at our truck. Beer from our sponsor and sodas. Bartending Will be launched in 2014 January. Customers Target audience is people 18-40 year old. In festivals & in the Alps Who are in need for a shower or relaxation
Competition Bigger saunas in cities. Only movable sauna in Germany. More service Location Office in München. Area of service 100km from München. Disadvantages, can’t reach all who may be interested.
Marketing The truck is an advertisement. 24 hours a day. Priced by packets and extra hours Pricing based water, electricity, drinks & bachelor Selling is focused on winter and festivals.
Company structure 2 drivers Secretary Founder and bartender GmbH Only one manager Incomes stays in business
Strengths -Visibility (moving ad) -Exotic experience -Unique Opportunities -Car sponsors -Possibility of spreading our business -Festivals -Events in ski-centers -Long winter Weaknesses -Might be too expensive -No need for developing -Unknown in Germany Threats -Bankruptcy -Natural disasters -Cottages at skiing centers -Spas with saunas SWOT - analysis