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Engelsk mal: Startside Tips norsk mal Klikk på utformingsfanen og velg DEPMAL – norsk. Eller velg DEPMAL– norsk under ”oppsett”. How to export to Norway.

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Presentation on theme: "Engelsk mal: Startside Tips norsk mal Klikk på utformingsfanen og velg DEPMAL – norsk. Eller velg DEPMAL– norsk under ”oppsett”. How to export to Norway."— Presentation transcript:

1 Engelsk mal: Startside Tips norsk mal Klikk på utformingsfanen og velg DEPMAL – norsk. Eller velg DEPMAL– norsk under ”oppsett”. How to export to Norway Håvard Figenschou Raaen Kiev – 9 October 2012

2 Quick facts about Norway Area: km2 Population: 5 million Languages: Norwegian and Sami Capital city: Oslo GDP: 349 bill. EURO (2011) GDP per capita: EURO (2011) Currency: Norwegian Krone (NOK) 1 EUR = 7,4 NOK 1 UAH = 0,71 NOK

3 Norway in international trade 0,07 % of world population Share in world total exports and imports (2010) 0,9 % of merchandise export (no. 31) 0,5 % of merchandise import (no. 36) 1 % of services exports (no. 24) 1,2 % of services imports (no. 24) 73 % of GDP consists of trade Total value of imports: 90 billion Euro Total value of exports: 130 billion Euro

4 Energy Maritime Marine Tourism Environmental technology

5 Norway’s imports from the World (mill. EURO) HSProduct labelValue in 2010% of total import 84Boilers, machinery; nuclear reactors, etc Vehicles other than railway, tramway Electrical, electronic equipment Mineral fuels, oils, distillation products, etc Ships, boats and other floating structures Articles of iron or steel Furniture, lighting, signs, prefabricated buildings Plastics and articles thereof Nickel and articles thereof Optical, photo, technical, medical apparatus9962 Source: International Trade Centre

6 Main import countries to Norway in 2011 (mill. Euro)

7 Household Consumption in Norway Expenditure per household per year, by commodity and service group % Housing, water, electricity, gas and other fuels31,2 Transport16,3 Recreation and culture12,5 Food and non-alcoholic beverages11,8 Miscellaneous goods and services6,3 Furnishings, household equipment and routine maintenance of the house5,9 Clothing and footwear5,3 Restaurants and hotels3,4 Alcoholic beverages and tobacco2,6 Health2,5 Communication1,9 Education0,2 Source: Statistics Norway, Forbruksundersøkelsen

8 Ukraine – Norway Business Relations Strong increase in trade of goods Norwegian exports: 181 mill. Euro Seafood (84 %) Norwegian imports: 119 mill. Euro Inorganic chemicals (50 %) Norway Ukrainian Chamber of Commerce Established in 2008 Business cooperation within telecommunications, ICT and shipbuilding.

9 Exports of goods from Ukraine to Norway (mill. Euro)

10 Ukraine’s exports to Norway (mill. Euro) HSDescriptionValue in 2009Value in 2010Value in 2011% Total exports Inorganic Chemicals Ships, Boats and floating structures Food Industry Residues, animal feed Toys, games and sports equipment Apparel articels and accessories, knit Furniture, bedding, lamps Apparel articels and accessories, not knit Iron and Steel1143

11 The Norwegian Market – Export Opportunities Groceries Fruit and vegetables Organic food Wine and Spirits Tourism Textiles and clothing Footwear

12 General grocery store sector Market value: 15,4 bill. EURO excl. VAT (2009) 4 chains control the market

13 Fruits and vegetables Total value of imports: 700 mill. Euro (2012) High share of F&V consumption are imports: 98 % of fruits 50 % of vegetables 67 % of berries 29 % of potatoes Main importers: - Bama - ICA Norge - Coop

14 Consumption trend 2002 – 2011

15 Main importing countries of F&V (mill. NOK) Source: The Norwegian Fruit and Vegetables Marketing Board, 2012

16 Organic Food Market value of 158 mill. Euro (2011) 10 % increase from % market share in 2011 Political ambition: Market share of 15 % in 2020 Global level: Consumption of organic food has tripled in the last ten years

17 The Norwegian Wine and Spirits Monopoly Vinmonopolet has the exclusive right to retail wine, spirits and strong beer in Norway. (Similar system in Sweden, Iceland and Finland) 239 shops with more than different products The products are purchased from importers holding the required licence and who have signed a purchase agreement with Vinmonopolet Approx. 270 new products are purchased per year. New products are launched every second month. For information about importers: The Association of Norwegian Wine & Spirit Suppliers. Website:

18 Wine

19 Wine consumption (1000 litres) Source: Statistics Norway

20 Tourism Norwegian expenditure on holidays abroad: 7 bill. Euro (2010) New direct flight between Oslo and Kiev (Norwegian.no)

21 Textiles - main importing countries Total value of imports: 1,9 bill. Euro (2010)

22 Main clothing retailers Market value: 3,5 bill Euro excl. VAT (2008)

23 Sports equipment retail chains Market value: 1,2 bill. Euro excl. VAT (2008)

24 Footwear Market value: 400 mill. euro excl. VAT (2009) CompaniesAnnual turnover (mill. NOK)Number of shops Eurosko Skoringen Garant * Økonomisko Nilson Group ** Bianco Footwear Dna SUM Footwear market * Estimated annual sales ** Nilson Group consists of the chains Din Sko, Skopunkten og Nilson Source: Kvarud Analyse

25 How to access the Norwegian market Market research Market access strategy Importer requirements Standards and safety Business Culture

26 Importer requirements Quality Health safety Traceability Reliability: Adherence to contracts and deadlines Corporate social responsibility / Ethical Trade Price

27 Standards and safety

28

29 Corporate Social Responsibility (CSR) Report to the national assembly in 2009: The Norwegian Government’s position is that CSR involves companies integrating social and environmental concerns into their day-to-day operations, as well as in their dealings with stakeholders. CSR means what companies do on a voluntary basis beyond complying with existing legislation and rules in the country in which they are operating. Companies should promote positive social development through value creation and responsible business conduct, and by taking the local community and other stakeholders into consideration. For more information: See Report No. 10 ( ) to the Storting – Corporate Social Responsibility in a global economy: 2009/report-no to-the-storting.html?id=565907

30 Business culture Rules before relations The business contract is considered irrevocable Flat business hierarchy Punctuality Open and straightforward negotiations of terms Not common for business partners to exchange gifts See more in the report ”Exporting to Scandinavia” available here:

31 Useful information for Ukrainian exporters Where can I find information about Norwegian exporters, products and suppliers? The Norwegian Trade Portal: How do I find out about trade fairs and exhibitions in Norway? Norway Trade Fairs: Where can I obtain information on how to establish a business in Norway? Altinn: How do I obtain information on Norwegian companies? The Brønnøysund Register Centre: Available market reports: How to export to Scandinavia: Organic food: Interior decoration: Fresh fruit and vegetables:

32 Virke – The Enterprise Federation of Norway Virke is the principal enterprise organisation in Norway within the trade and service industry In trade, Virke covers all sectors and sales activities, i.e. retailers, wholesalers, agents and importers within all sectors member companies with more than employees Most Norwegian imports are dealt with by member companies of Virke Virke - Department of International Trade Cooperation (DITC) Established according to an agreement between Virke and NORAD (Norwegian Agency for Development Cooperation) DITC provides: Market information, capacity building, advice on market access, company matchmaking Website:

33 Websites with more information 1.Virke – The Enterprise Federation of Norway: Website: 2. Virke - Department of International Trade Cooperation: Website: 3. Norwegian Directorate of Customs and Excise Website: 4. Norwegian Ministry of Trade and Industry Website: 6. Oslo Chamber of Commerce Website: 5. International Trade Centre (ITC) Website: ITC is the joint agency of the WTO and the UN working to help developing and transition countries achieve sustainable development through exports. 7.Centre for the Promotion of Imports from Developing Countries (CBI) Website: The CBI is a Dutch Government Agency providing services such as market information, export coaching and a European company database.

34 Thank you for your attention!


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