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Strictly Confidential © 2014 “Making it Stick”: A How-to Guide on Transforming Corporate Learning December 2014 Monika Weber-Fahr Chief Knowledge Officer Independent Evaluation Group The World Bank Group Monika Weber-Fahr Chief Knowledge Officer Independent Evaluation Group The World Bank Group
Strictly Confidential © 2014 2 Transformation: What does it take?
Strictly Confidential © 2014 The World Bank Group … An organization at the cusp of a major organizational change 3 … & keeping our eyes on the prize With a strong and consistent conceptual underpinning for “Sticky Knowledge” to transform our corporate learning. … an opportunity that opened up … … in the form of genuine staf funhappiness about “the way we do learning” What does it take?
Strictly Confidential © 2014 The World Bank Group … An organization at the cusp of a major organizational change 4 … & keeping our eyes on the prize With a strong and consistent conceptual underpinning for “Sticky Knowledge” to transform our corporate learning. … an opportunity that opened up … … in the form of genuine staf funhappiness about “the way we do learning” What does it take?
Strictly Confidential © 2014 The World Bank Group … An organization at the cusp of a major organizational change 5 … & keeping our eyes on the prize With a strong and consistent conceptual underpinning for “Sticky Knowledge” to transform our corporate learning.. … an opportunity that opened up … … in the form of genuine staf funhappiness about “the way we do learning” What does it take?
Strictly Confidential © 2014 Typically this would include: One way lectures & panels Death by PowerPoint Talk, talk, talk Managers unloading One-off knowledge moment “Forum2014” was a week- long learning & knowledge- sharing event for staff working on agriculture, energy and extractives, environment, ICT, transport, urban, social, rural, disaster risk mgt and water. The opportunity: Organizing a major week-long learning event
Strictly Confidential © 2014 What we “sold”: Let’s address the “forgetting curve”! 100% 50% First 20 minutes 58% First 60 minutes 44% First 24 hours 34% One Month 20% Source: Donald Clark, Plan B, http://donaldclarkplanb.blogspot.com/search?q=Ebbinghaus Our memory is limited What: People forget – and they forget fast. Why: Knowledge goes into short memory only during “regular” event-based learning. So? Successful learning has to push knowledge from short to long-term memory to be successful. How: License to “package”, bite-size, practice, reinforce. “The Forgetting Curve”
Strictly Confidential © 2014 Concepts we used: Contextualization & Personalization 8 Data Contextualization Simplification Individual Relational Information Knowledge Wisdom Change Can I relate to those who did this …? What does it mean for me …? We work on Data, Information and Knowledge But what we are after is change …
Strictly Confidential © 2014 “Sticky Knowledge” was born… Collaborative Bite-Sized Practical Small Groups Bottom-up Long-term Getting serious about Peer to Peer learning …
Strictly Confidential © 2014 10 10 Things that allowed us to transform “Knowledge Transfer” to become “Sticky”
Strictly Confidential © 2014 Relational knowledge Contextualization of Knowledge Celebration Wikithon Up Close & Personal Meet the Managers Project Expo Master Classes TTL Trade Secrets Project Clinics Experts on Call Genius Bar Hard Talks 11 All 11 formats built around “Relational” and “Contextual” Knowledge 10
Strictly Confidential © 2014 KLI WBI KLI WBI ITS HR ITS HR OTHER NET- WORK S IFC SDN 9 All formats across organizational silos: With whom, where and how we worked
Strictly Confidential © 2014 8 All communications was appealing: consistent, colorful, mindful, focused, …
Strictly Confidential © 2014 7 All content was solicited “bottom-up”: Topics sourced, priorities set...
Strictly Confidential © 2014 6 All “performers” trained: Organizers, facilitators, speakers
Strictly Confidential © 2014 5 All formats seriously interactive: Voting, “live” comments, topic shaping
Strictly Confidential © 2014 Country Office Sector Expertise Years at the Bank Diversity 4 Participants purposefully picked: Creating cohorts and common background
Strictly Confidential © 2014 3 Individual activities mostly small: Space for meaningful dialogues
Strictly Confidential © 2014 2 Knowledge came “bite-sized”: Some activities 10 minutes or less
Strictly Confidential © 2014 Bringing joy into the equation: In creating, in collaborating, in connecting 1
Strictly Confidential © 2014 5 10 100+ 150+ 250+ 400+ 1500+ 2850 Days Topical ‘Streams’ Learning Formats Facilitators Volunteers Events Speakers Participants ( 40% CO Staff “seats” ) Evaluations Forum2014 in Numbers
Strictly Confidential © 2014 22 Did it “Stick” ? based on: on-site surveys (n=2200) immediate post-event online survey (n=646) 4 month follow-up online survey (n=259)
Strictly Confidential © 2014 …enjoyed the overall Forum experience… …so much "sticky" knowledge shared… …so many memorable events… … can you make this a more permanent thing?… …I like the various formats used… …variety and relevance of topics made it very exciting… …opportunity to "cross" our little boundaries… …they have never had such good interaction… …team came back super charged up… …a very upbeat atmosphere… Written comments from on-site surveys (n=2200): Overwhelmingly positive, across all levels … first time I was in a room with just the right people to learn from… (73 % would recommend Forum 2014 or similar events to colleagues)
Strictly Confidential © 2014 Post-event ratings (post-event survey; n= 646): Confirms “contextualization” and “personalization”
Strictly Confidential © 2014 Online/IT platform enabled: Where personalized, high on the “sticky” end
Strictly Confidential © 2014 Did we beat the “forgetting curve”! 100% 50% First 20 minutes 58% First 60 minutes 44% First 24 hours 34% One Month 20% Source: Donald Clark, Plan B, http://donaldclarkplanb.blogspot.com/search?q=Ebbinghaus Although our memory is limited… (% of what we remember) Survey results: How “sticky” was the knowledge in the end …
Strictly Confidential © 2014 After-event ratings (follow-up survey; n=259): 4 months later: Knowledge has “stuck” What % of new knowledge/skills gained do you estimate you will directly apply in your work? Have you used or applied what you learned at Forum 2014?
Strictly Confidential © 2014 28 Did the Transformation “Stick”?
Strictly Confidential © 2014 Transforming Corporate Learning: Did it stick? & Replication – “sticky knowledge” learning: Inside the World Bank: Hard Talks, TTL Trade Secrets, Up Close & Personal (at Legal Justice Week, Global Practice Water, Water Sanitation Program, MENA Region). PollEverywhere used at ## events. Library reconfiguration. Outside the World Bank: The UK based TEAR fund. SevenTrent. Wiki Tools: Wait and See Integrated into new Intranet Tools Requires Champions and ongoing engagement Last word not spoken yet
Strictly Confidential © 2014 30
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